Ag Pro Podcast: Building Relationships in Seed Sales

In the AgPro Podcast, voices from the industry asked: What is your business doing different for seed sales in the coming year?

Lance Dobson
Lexington, Mo.

Beck's Seed Dealer

​​​​​​​"I’m pretty new at the game, so the best thing I can do is gain trust and go from there—build the brand. When I can get in front of a farmer, it helps a lot if they’re looking for a change in the first place. If a guy’s happy with what he’s doing in seed, that’s a pretty tough sale. I really don’t want to push if the farmer is indeed happy. But if he is looking for something a little different, then I focus on showing the value that I bring to the farm operation and how I can help him be successful. I want to gain their trust as a component of their operation, and that could be a customer that I have for a long time.”


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