Do Your Business Activities Spark Joy?

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Think back 11 months ago when the whole world and our day-to-day lives really started to change in light of COVID-19. Flash forward to today, and add up all of the adaptations you’ve made in your everyday life. Now, think of all of the things you didn’t do in your business in the past year—mainly travel and events. My bet is we will never fully return to pre-2020 business behaviors. 

The organizing consultant Marie Kondo became part of our popular culture with a book and a Netflix show engraining her “does this spark joy?” measurement for our physical possessions. She encourages us to go through our homes and ask, “Does this item spark joy?” Those with “yes” answers stay; those with “no” answers get donated or thrown out. And this process applies to everything. 

As we’re able to resume some of our previous business activities, I suggest we can apply this tool with a bit of a different angle. Ask yourself, “Does this spark growth?” Maybe some of your previous business activities no longer serve their original purposes or have a place. Making those assessments now means you’re able to move forward faster. 
Join myself and the pros at Aimpoint for a deeper dive on Jan. 21. Register online at An on-demand recording will be available.

It’s been an amazing effort to see how all of the sectors of our industry have responded to carrying on with business—just in some creative ways. Lean into the new normal, and I think there’s even more success to uncover. 


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