Rob-See-Co Acquires Masters Choice Independent Seed Company
Two independent seed companies will join forces as Rob-See-Co announces it will acquire Masters Choice, which is based in Anna, Illinois.
Rob-See-Co, which is based in Elkhorn, Neb., says this acquisition will expand its seed product lineup for animal feed as well as expand its geographic footprint.
“We are honored to build on the seed legacy that Masters Choice has created in the premium animal feed business,” Rob Robinson, Rob-See-Co CEO said in the news release. “Rob-See-Co and Masters Choice are family-owned companies that both value putting our customers and relationships first. This makes for a seamless and collaborative transition as we welcome the Masters Choice team to the Rob-See-Co family.”
The Masters Choice dealer network will remain intact as well as the company’s headquarters in southern Illinois will remain the hub for the business unit.
“We are handing the company over in trust and good faith,” Lyn Crabtree, Masters Choice President said in the news release. “We encourage our dealers to embrace the Rob-See-Co family and are confident that Rob-See-Co will continue to offer high quality, high value feed products for animals.”
Masters Choice developed its MPG Index as part of its focus on silage production. The MPG Index was designed as a hybrid evaluation system to evaluate the silage product’s statistical milk production advantage over the competitive hybrids.
“We are excited about the opportunities this acquisition brings for both companies,” Jim Robinson, Corn & Soybean Manager at Rob-See-Co said in the news release. “The animal feed business is underserved and there are not enough companies focused on development of seed products to support animal feeders. This gives us an opportunity to utilize our research and product testing abilities to continue offering Masters Choice premium, high quality animal feed products.”
