Gripp Garners Top Honor at Top Producer Summit 2024
Farm Journal’s Smart Farming Week is an annual week-long emphasis on innovation in agriculture. The goal is to encourage you to explore and prioritize the technology, tools and practices that will help you farm smarter. Innovation today ensures an efficient, productive and sustainable tomorrow.
Gripp.ag was selected as the “Farmer’s Choice Award” by audience vote at the 2024 Top Producer Summit in February. Clearly, farmers saw value in having all their machine maintenance and operator feedback information digitized and accessible to stakeholders in an easy-to-use mobile app.
“We’re very honored to win the Farmer’s Choice Award with so many great AgLaunch companies, it really validates Gripp’s approach to be selected for this award by such a high caliber audience,” Wiedmeyer says. “Our core mission is resonating with farmers of all shapes and sizes.”
Wiedmeyer himself found value in the networking aspects at Top Producer Summit, noting the impressive makeup of attendees and exhibitors.
“There was a level of quiet sophistication that was refreshing to see, which is a real testament to the Top Producer event and its ability to draw some of the most down to earth, elite farmers in the country,” he adds.
Currently, the startup’s digital product is being deployed to farms across the country.
“We have an aggressive set of capabilities coming in March and April based on farmer input, so the struggles of manual record keeping and tracking bottlenecks left to one person on the farm are a thing of the past this upcoming season,” Wiedmeyer says, noting the release of new pricing tiers for small farms and the startup's recent decision to remove the long-term upfront commitment for farmers who want to try out the system.
What is Gripp.ag?
Gripp.ag is an AgLaunch 2024 startup that is on a mission to digitize and streamline equipment and asset tracking needs for farmers. Founded by Tracey Wiedmeyer, the group hopes to accomplish its mission via its mobile-optimized, digital interface and integrated QR code technology.
Gripp was incubated out of Purdue University’s DIAL Ventures, which works to connect entrepreneurs to the leading challenges across agriculture’s constantly evolving landscape.
“Tracking farm equipment historically has been focused on the maintenance of ‘things on tires’, but we’ve widened our sights to virtually anything that a farm operator relies on to be successful,” Wiedmeyer tells Farm Journal. “The options for today’s farmers range from costly and complex software that wasn’t built for ag, or more commonly, relying on unreliable memory, shop whiteboards, and, on a good day, paper forms, notebooks, sticky notes, and sharpies.”
To learn more head over to Gripp.ag.
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