A recent Farm Journal Farm Country Update webinar took a deep dive into the data behind farmer’s technology adoption motivations and how ag marketers can reach early ag tech adopters.
In the West, automation is geared toward smaller, driverless equipment. In the Midwest, major manufacturers have introduced their largest horsepower combines and tractors yet, all with autonomous capabilities.
While a consultant knows the history and the little details of a field, the computer may only have an opportunity to pick up on the data entered into it.
Deere drew them in with practical yet cutting edge displays – like an iPhone controlled 8R tractor running field tillage – driving the conversation forward with a fun spin on its tech stack and cotton production.
From 2020 with only a few farmers participating to covering millions of acres in 2023, Taranis says it wants to help retailers and farmers understand every decision with analytics via its AcreForward technologies.
Innovations that cross the farm gate often start down the path to commercialization as high-minded prototypes. Here are some early-stage concepts with potential to drive profit and efficiency.
The company sees potential in focusing on animal feed and pet food via several non-GMO, Ultra-High Protein low oligosaccharide (“UHP-LO”) commercial soybean varieties.
The unfortunate reality is that agriculture’s current focus on water issues has been drowned out by all the noise surrounding greenhouse gas mitigation and climate change.