I’ve reformulated Porter’s list and labeled the forces as “pressures.” Along with these pressures that most businesses face, there are trends to consider.
The process involves your team identifying and agreeing on two areas: your strongest points of defensible competitive advantage and your competition’s weakest points of vulnerability.
Think back to a time when your back was against the wall. To others, it may have looked like all hope was lost. Many would have given up, but you didn’t. You pressed on, and your persistence was paid off with success.
The crisis and pain of procrastination are gifts. Think of them as an alarm bell. When it sounds, you know you need to engage in a relationship that will allow you to focus on what you enjoy most and are best at doing.
In dozens of turnarounds, I have participated firsthand in facilitating negotiations, strategic thinking, innovation and performance improvement dialogues with vendors.
When Tom Brady was asked about being the Super Bowl LV MVP, and about the odds he had to overcome to get to the season’s final game and win... Did Tom talk about Tom?
From Mark Faust: I’ve found there are many keys to help make such a group effective. Here are a few ideas and qualifiers to use in creating, running or qualifying a group.
The practice is simple. Grab your drink of choice. Sit down, relax, read the questions, and just think for three to five minutes about ideas relating to each question.
Mark Faust shares: "I call it innovation Jujitsu, it is the momentum of some amount of fear, grief and/or external uncertainty being redirected toward a vision of hope and change."
You are in a battle for the best people in the marketplace. To get them you need to be the best workplace. To be a great place to work you need a compelling culture.
Teams of two can focus on achieving objectives such as innovating better ways to see more customers or uncovering improvement areas in a specific part of the company.
Regardless of if you have cutting-edge technologies and intellectual property or actual commodities in a mature market, this is an excellent strategy dialogue.
“You don’t want conversations focused too much on the obvious challenging times but more on customers’ vision, direction and goals and how you might work to get there.”
The difference between taking a few shots at a half dozen rabbits on the run versus zeroing your sights on a giant buck standing in a holler is an apt metaphor for transforming a business and achieving marketing and selling effectiveness.