Steve Cubbage

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Companies that take the wrong approach in developing an effective tool are likely to flunk on the farm. Here’s what they’re missing.
Each agriculture revolution arrived faster than the last one; now here comes AI, and no technology in ag’s history has promised to rewire the economics of farming this fast.
In many parts of agriculture, the forces rewriting the future of the family farm are largely beyond the industry’s control.
As GLP-1 drugs reshape consumers’ waistlines and food demands, producers could feel the impact.
For artificial intelligence to truly deliver in agriculture, retailers must build a foundation of data and trust.
While the promise of such technological leaps does not help with today’s economic realities, complementary technologies are arriving.
The U.S.'s competitors have hopped on the agriculture technology treadmill, and right now they are running faster, says precision ag consultant Steve Cubbage.
What the numbers say about a land crisis.
Amid mounting litigation, should Bayer stop manufacturing and selling its Roundup-branded, glyphosate-based herbicides, the potential fallout would have a wider impact on U.S. agriculture.
If U.S. agriculture fails to win its leg of this AI relay, it could have the same national security consequences as if the defense industry falls short in their AI mission.