Latest News From Steve Cubbage

Being prepared will further instill you as a trusted advisor and someone ready to outfit a customer's farm for the future with its complete digital dataset.

Data — a word that packs a punch but can be hard to define. From planting to irrigation, it's necessary to have a digital record of these field activities to participate in sustainability and crop traceability programs.

Steve Cubbage says the upcoming farm bill could decide if the U.S. gets a taste for Europe's recent farmer protests.

Steve Cubbage provides insights on the five areas expected to have the biggest impact on agriculture this year.

Steve Cubbage explores the true intentions behind foreign land ownership, and if it could be planting seeds of risk for our food security and national security.

The vertical farming bubble is popping, and investors are taking dollars off the table for fake meat.

Three roadblocks rural America faces on the path to electric machinery adoption.

Lack of genetic diversity in crops may lead to an outcome worse than COVID-19.

How much is a farm at risk from a technical tsunami?

Is the magic gone?

The unfortunate reality is that agriculture’s current focus on water issues has been drowned out by all the noise surrounding greenhouse gas mitigation and climate change.

The writing may be on the wall for a transformation, but a pivot doesn’t have to be a 180° turn.

When one takes off agriculture’s rose-colored glasses, the reality is much of the industry’s technology has been held together with digital duct tape and baling wire.

As of January 2022 there were over 1,000 satellites in orbit that fall into the category of Earth observation.

This rate hike was the sixth increase this year, and based on Fed chairman Jerome Powell’s comments following the November meeting, this interest rate rocket ship will continue to gain altitude.

The real elephant in the room when it comes to plant-based foods is not the ingredients or the sometimes over-the-top health claims. No, it is the agenda that comes along with it.

There's a stick, a big stick, with potentially big consequences for those involved in the value chain—all the way down to the farm gate.

How the metaverse will change agriculture’s world

Black swans emerge, to cast shadows of doubt on agriculture’s future

It is clear the current administration sees the USDA and its influence over domestic agriculture as critical to fight climate change. What is not so clear is the definition of a “climate-smart” commodity.

If international trade were an Olympic sport, then the U.S. would have lost this latest round of competition by more than a mile.

Such events show just how vulnerable we are to attacks that can randomly take major portions of our infrastructure off-line without warning.

What do a Thanksgiving turkey and a canary in a coal mine have in common? More than you might think—this year’s turkey has a warning.

The future is here, and for the future of agriculture, it is not a moment too soon.

The lack of key components brings disruption at the absolute worst of times. Missing the window of opportunity to upgrade or add to technology now may very well have decades worth of repercussions.

Ag retail holds one of the strongest hands when it comes to this carbon game. In order to be paid real money for a carbon credit, that credit will likely be tied to proof that the specifics of in-field activities.

Ag retail holds one of the strongest hands when it comes to this carbon game. In order to be paid real money for a carbon credit, that credit will likely be tied to proof that the specifics of in-field activities.

If farmers are going to save the planet…you’ve got to make it less risky to do so

In customer metrics, it means 30% more share of wallet.

Undoubtedly, the term “fitness” has become engrained as part of today’s societal norms. Just as it is with personal health, the same motivation should hold true when evaluating the health of a farm

The past decade has been weird and wacky to say the least. It makes you wonder what’s in store for the next 10 years. Here are some possible hints.

Go around your farm on a carbon scavenger hunt.

All it could take to save the world just might be paying a farmer for the data showing he or she grew his or her corn crop in a sustainable manner. What a concept! Paying for good data—data with purpose.

The reality is rural America seriously needs a better broadband plan, and it is time for a louder voice before this next round of money becomes dust in the wind.

The technology exists to make such products a reality, and we’re already seeing some early sprouts coming to market. But are the market and producers ready for such change?

4 stats illustrate how the food chain is limiting itself

We should use this moment to look at our weaknesses in our vital industries — and the food and fiber industry should rightfully be at the top of that list. 

It is past time that food companies and the farmers who grow the food come together and truly define what sustainability really means.

Deere’s presence at this year’s Consumer Electronics Show was as much about sending a message to the masses as it was displaying the latest in agriculture technology.

Who would have thought that burgers now come from peas and milk now comes from almonds?

"At the tail end of the year 2019 we may have witnessed a watershed moment in the history of agriculture."

The soil testing process is ripe for improvements.

"We need a system that we can trust—one that doesn’t just slap a cheap “sticker” on the side of a box of food."

“It may be because of the continued economic challenges of ag, or maybe, just maybe we’re finally realizing precision ag has been stuck in a rut for way too long, and it’s time for a change.”

AgPro columnist Steve Cubbage believes this year’s tribulations will spur an accelerated focus on precision services that focus on profitability and economic decision-making rather than be so focused on yield alone.

Precision agriculture suffers from its own crumbling infrastructure.

Millennials need to show up if they want to change agriculture.

Agriculture is ripe for the picking in terms of benefiting from its digital potential. This is why we're seeing so much venture capital money flow into an industry mired in an economic downturn.

If drones are to be a part of agriculture’s remote sensing technology of the future, then it is time they grow up.