The Growers’ platform is now outfitted to introduce farmers to Koch Agronomic Services’ (KAS) product portfolio. Via the Growers’ App, KAS will promote companion and alternative products, and farmers can research products as well as place order requests directly to their retail partner.
“We’re pleased to welcome Koch Agronomic Services to The Growers App platform and look forward to leveraging our technology to positively impact farmers. This opportunity allows farmers to engage with the retailers they have established relationships with while also being introduced to new products, price points, and relationships,” said Steven Valencsin, Growers CEO. “As farmers are using The GROWERS App to prepare requests to send to their retailers, they will now be able to see where KAS products could fit into their product lineup, understand the benefits of KAS products, and ultimately, decide whether to add them to their program for the growing season.”
Read more about Growers’ App launch
This announcement marks the first manufacturer to position its products on the Growers App with direct sales to farmers and point-of-sale guidance via channel partners.
“KAS is constantly evaluating opportunities to provide our customers with innovative, value-added solutions,” said Michael Berry, vice president customer activation & branding. “Using The Growers App platform, we’re able to introduce KAS products at the point in time when farmers are making input purchasing decisions and educate them on how our products can benefit their operation.”
