Growers Enhances Loyalty Program With AI
For 2025, Growers is expanding its customer loyalty program to combine the power of AI-driven insights with fully tailored loyalty initiatives.
At the core of the program is Axiom, an advanced AI technology engine developed by Agmatix, Growers’ sister company under ICL Group. Axiom by Agmatix analyzes customer behaviors and product performance data to provide predictive insights, real-time recommendations, critical alerts and tailored incentives for members. Using technology, it can adapt to seasonality, geography and farmer profiles, which enables retailers and manufacturers to optimize offerings and tailor them to their individual customers.
The Growers Loyalty Program can also create fully digitized, personalized loyalty models, such as loyalty points to spend on products at preferential rates, which incentivize cross-segment purchasing and help retailers craft tailored incentives for the farmers they serve.
The closed-loop rewards model ties loyalty points to future purchases from the same retailer and manufacturer, strengthens customer relationships and improves ROI for all participants. The AI platform also has the ability to predict customer behavior, based on historical purchase patterns, and to provide retailers with critical alerts to factors like customer churn and new sales opportunities.
Kugler Introduces New Starter
Kugler Company is launching K-Carb ProStart, a high-ortho, low-salt starter. Designed to give crops a strong start to the growing season, this all-in-one in-furrow application includes a micro nutrient package with fulvic for effective carbon management, optimal nutrient uptake and soil vitality.
According to Kugler, the product’s low-salt formulation makes it a soil-friendly solution. It can also be used as a foliar application.
K-Carb ProStart’s Main Takeaways:
- Complete nutrient package for early plant development.
- Carbon management to enhance soil health and nutrient absorption.
- High-ortho, low-salt formula is gentle on the soil while maintaining maximum effectiveness.
- One-pass application designed for efficiency
Nufarm Herbicide Receives 24(c) Registration in Colorado
Scorch EXT Herbicide from Nufarm has received 24(c) registration in Colorado for broadleaf weed control in fallow and eco-fallow fields. A herbicide premix powered by Nufarm’s proprietary Duplosan technology, Scorch EXT was developed in response to the increasing threat of kochia, including biotypes resistant to glyphosate, dicamba, 2,4-D and/or fluroxypyr in groups 2, 5, 9 and 14.
Scorch EXT features a combination of dichlorprop-p, dicamba and 2,4-D. According to Nufarm, recent university and third-party research with the product has demonstrated very consistent control of kochia. In addition to kochia, it is also able to control Russian thistle, common lambsquarters, Canada thistle, Palmer amaranth, wild mustard and tansy mustard.
The product is also registered to the 24(c) labels in Kansas, Colorado and Montana. Scorch EXT is approved for IVM applications, including general farmstead and non-crop areas including rights-of-way, fence rows and industrial sites. It is currently pending EPA registration for additional crop uses.
