Precision Ag

The Racine, Wisconsin, equipment manufacturer announced a series of new technology products and capabilities for its machines and precision ag products.
Fresh off forming its new ag tech and autonomy joint venture, PTx Trimble, AGCO has put forth a retrofit first, mixed-fleet approach to precision ag technology. Will farmers buy it?
Planting cover crops is one of the many ways growers can implement conservation practices on the farm, but planting them aerially may provide additional benefits.
Lejeune Aerial Applications’ Crew, USA Rice and NAAA hosted USDA and EPA officials to demonstrate the techniques, experience and technology used to aerially apply pesticides and other inputs needed for rice production.
A company aims to detect yield robbers differently, and as such is finding early funding a bit differently than the norm—finding investors in farmers alongside traditional investor sources.
Aerial applicators can help expand cover crop acreage by facilitating their timely and efficient seeding.
A roundup of news briefs from the week of July 29, 2024.
According to online sources, some John Deere employees are being scheduled into virtual “layoff” notification meetings.
AGCO CEO and president Eric Hansotia says the transaction will enable the company to “sharpen its focus” on its farm equipment and PTx Trimble brands.
A new farm management information system is poised to help farmers harness the power of past, current and future data and apply an analytical approach.
A roundup of farm machinery and ag tech news and product releases for the week of July 15, 2024.
The new 6M tractor can be customized to provide farmers large tractor features - such as integrated connectivity and Intelligent Power Management - on a midsized machine.
Farm machinery industry news briefs and notes for the week of June 23, 2024.
The new flow meter has no moving parts and has been optimized for agricultural application equipment.
Machinery and technology news briefs from the week of May 27, 2024.
Artificial intelligence powers today’s digital scouting tools — converting data into actionable insights.
This year’s program focuses on practices growers can use to thrive and keep their farms on track. Make plans to join Ken Ferrie and team for the event, which is slated for July 23 and 24 near Heyworth, Ill.
One ag industry expert shares his take on this weekend’s solar storms, how it may have impacted farmers during the height of planting season, and what needs to happen going forward.
Landus announces the launch of its latest technology-focused initiative, Conduit, which will offer zero-interest loans on inputs and more, as well as former FBN executive Amol Deshpande’s addition to the team.
The joint SATCOM offering will be available in the second half of 2024 to farmers in Brazil, with plans to expand the collaboration to the U.S., Australia, and other regions.
Building on the Agras drone line, the T50 offers improved efficiency for larger-scale growing operations, while the lightweight T25 is designed to be more portable for smaller fields.
A recent Farm Journal Farm Country Update webinar took a deep dive into the data behind farmer’s technology adoption motivations and how ag marketers can reach early ag tech adopters.
CNH Industrial is appointing Gerrit Marx to the role of CEO, effective July 1, 2024. Marx will replace current CEO Scott Wine.
Anzu Robotics, an emerging U.S.-based commercial drone manufacturer, announces its entrance into the drone market with the launch of two enterprise aerial platforms.
John Deere is seeking its first ever Chief Tractor Officer with a little help from a new friend - 49ers quarterback Brock Purdy.
Marc and Meagan Kaiser are building their future — finding a way to be part of their families’ corn and soybean operation and soil testing lab while starting a precision ag business and being active in farm groups.
A handful of planter manufacturer reps share several tips and lookouts to ensure the planter is working properly this spring.
This roll up unites complimentary product portfolios and distribution channels to provide farmers with Smart Farming solutions and retrofit precision ag technologies, and OEMs with more factory fit options.
The formation of PTx Trimble enhances AGCO’s technology offering around guidance, autonomy, precision spraying, connected farming, data management and sustainability, according to a recent press release.
A recent breakout session at World Agri Tech Innovation Summit laid out some of the unanswered questions farmers need to sort through before adding a selective spraying system.
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