Next-Generation Farmers
Young leaders from The Scoop’s 2023 class of 40 Under 40 share how they’ve found success building relationships with their farmer customers.
With three decades of leadership experience in ag retail and now as a consultant for Farrell Growth Group, Brad Oelmann highlights the universal characteristics needed for business leaders inside and outside ag retail.
Three next-gen leaders share how the business is evolving to meet its farmer customer of the future
When the four Hansen brothers came back to the small family dairy farm in Hudson, Iowa, which had operated since 1864, things needed to expand. Hansen’s Dairy has since taken ‘side hustle’ to a whole new level.
When a pair of sisters set out to help the family farm, they didn’t think they’d end up on Forbes’ 30 Under 30 list. On the debut of Grow Getters, a podcast about ag’s most creative side hustles, they tell their story.
Heath Huisinga is always eager to investigate new tech for his farm in Casey, IL. This year, he’s using John Deere’s AutoTrac Turn Automation, which frees him to focus on the planter rather than on driving the tractor.
Head to the Lone Star State, and everything is bigger, or so they say. That doesn’t only refer to big hats and big hair, it also applies to dairies, as the average size in the Panhandle hovers around 4,000 cows.
Marc and Meagan Kaiser are building their future — finding a way to be part of their families’ corn and soybean operation and soil testing lab while starting a precision ag business and being active in farm groups.
After a 30-year career, her advice to someone just getting started is to be an effective communicator, which includes developing listening skills, and invite people to the table to take in different perspectives.
NBA superstars Charles Barkley, Shaquille O’Neal and Kenny Smith learned how to hand milk a cow on live television thanks to a Madison, Georgia dairy farm, Big Sandy Creek Farm.
Working and training with her mother, in 2019 Hallie Shoffner took the lead as CEO and continues to focus on growing the business, searching for opportunities in specialty crops and value-added production.
Cason Anderson, 18, had no acres, few connections, and no equipment, but gained a farming toehold by scavenging tiny bits of neglected ground. Simply, Anderson picked from below the bottom of the pile.
Georgia farmer Alex Harrell just grew the highest yielding soybeans in agriculture history — 206.7997 bushels per acre.
After a year-long wait, Grant Hilbert and his company, SquadBuilt, released American Farming on Nov. 24, 2023. Here’s a look back at his journey to become a gamer, social media influencer and farmer.
At the age of 15, Callee Pellett signed her first lease, and today, the 16-year-old farmer has nearly 20 acres she farms on her own. As the seventh generation, it’s a unique opportunity she doesn’t take for granted.
Fifteen years ago, Audubon, Iowa, was the typical picture of rural decline. Disheveled downtown buildings and vacant storefronts signaled the death of small businesses and a sense of community. Then, a small group of people decided to change that.