Data Management
How the metaverse will change agriculture’s world
The strategy is propelling the business to reach the sweet spot when sustainability, productivity, and profitability overlap for its business and the business of its customers.
This new AI revolution uses things such as soil, climate and genetic data to anticipate outcomes and turn that information into actionable insights.
The newly formed company will offer high-resolution data on soil properties, pest detection, variable rate fertilization, and tillage prescriptions.
The Racine, Wisconsin, equipment manufacturer announced a series of new technology products and capabilities for its machines and precision ag products.
Three tips if you’re considering regenerative practices and have the ability to deliver your crops to a biofuels plant.
Fresh off forming its new ag tech and autonomy joint venture, PTx Trimble, AGCO has put forth a retrofit first, mixed-fleet approach to precision ag technology. Will farmers buy it?
Leaders says the goal is to improve how ag retail teams share agronomic insights, drive strategic recommendations, and help their farmer customers with the management of their operations.
Using AI as an assistant to answer questions has the potential to increase your impact, but to get there, you must separate potential from unrealistic promises. Here are two ways to experiment with AI on your farm.
What if you could transform a task that used to half of your day to just a few minutes?
Catch up on recent headlines in the ag retail industry.
Gradable has more than 20,000 farmers users totaling 12 million acres and has facilitated more than $30 million in financial incentives for sustainable/regenerative practices every year.
John Deere will acquire dozens of patents and a technology suite to support development of its See and Spray platform.
Soil Scientist Outlines New Soil Health Focus for Company
A transformation is afoot at Nutrien as the company enters a new era of growth
A new farm management information system is poised to help farmers harness the power of past, current and future data and apply an analytical approach.
A roundup of farm machinery and ag tech news and product releases for the week of July 15, 2024.
Mineral was founded in 2018 as part of X, the moonshot factory of Alphabet, and it had about 100 team members.
Here’s how to get the biggest ROI from your layers of data — and use the information to spot issues in time to improve this year’s crop.
The joint SATCOM offering will be available in the second half of 2024 to farmers in Brazil, with plans to expand the collaboration to the U.S., Australia, and other regions.
A recent Farm Journal Farm Country Update webinar took a deep dive into the data behind farmer’s technology adoption motivations and how ag marketers can reach early ag tech adopters.
Grower Compass is a web interface that uses past data to help retailers better understand their customers and business opportunities.
As farmers embrace Smart Farming and digital agriculture solutions in greater numbers, machine connectivity is the uniting force that enables all of the potential to pay off in the end.
John Deere, Kinze Manufacturing, and Ag Leader Technology announced a collaboration agreement that the companies say will make it easier to integrate each company’s equipment and technology solutions.
“We are really in a second phase of ag tech,” says Ryan Raguse, co-founder of Bushel. “We aren’t in an overly mature state—we’re still somewhere in the middle ground.”
The new 45Z tax credit passed in the Inflation Reduction Act, slated to take effect Jan. 1, 2025, means a farmer’s carbon intensity score will soon be worth more, especially if your corn goes to an ethanol plant.
Take a reasoned, purposeful, and proactive approach to adding new technology.
Whether it’s planting, spraying, soil sampling or harvesting, new tools are turning the information you collect into actionable insights.
Being prepared will further instill you as a trusted advisor and someone ready to outfit a customer’s farm for the future with its complete digital dataset.
Rick Rice, AMVAC director of application technology, says grant programs aren’t meant to forever subsidize a particular practice, but instead act as a catalyst for new participants to see its benefits.