In a recently announced partnership, Syngenta and Taranis will partner to bring artificial intelligence, advanced scouting and a new way of doing business to ag retailers.
“Our goal is to deliver a step change improvement for the ag retailer in operational efficiency, enabling them to deliver higher levels of timely service to their growers,” says Meade McDonald, digital ag solutions marketing manager in the U.S.
McDonald says the first year focuses on providing the Taranis technology to a targeted group of midwestern retailers.
“For 2024/2025 we are positioning the offer as a proof of concept at scale, where we’ll be learning, capturing feedback, and making adjustments for expansion in 2026,” he says. Our near term focus is to deliver an exceptional user experience for those involved in the offer. Initially, we really want to make sure that Syngenta and Taranis deliver on our promise under the offer. Then we’re hoping to expand in ‘26 and ’27.”
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The team at Syngenta have an existing portfolio of digital solutions, some of which use AI. This partnership with Taranis aims to provide agronomic benefits with timely insights that lead to improved decision making, product placement and higher yields.
McDonald references the drone flights Taranis uses to collect leaf-level imagery for near real-time scouting details.
“We believe this collaboration with the capabilities to deliver without the retailer having to go to the field is a step change improvement in operational efficiency for the retailer,” he says. “This is about deploying digital capabilities to the market that helps solve agronomic and business related challenges for our retail partners in the marketplace. We recognize the pivotal role that ag retailers play in providing critical products and services to enable the success of growers, and we’re very committed to the future success of our ag retail partners.”
