Humic Growth Solutions Rebrands, Names New CEO

HGS Bioscience is the brand going forward for the company once known as Humic Growth Solutions.

HGS BioScience, a pioneering leader in soil health and extracted humate products
HGS BioScience, a pioneering leader in soil health and extracted humate products
(HGS BioScience)

HGS Bioscience is the brand going forward for the company once known as Humic Growth Solutions.
Additionally, a new leadership team has joined the company.

The rebrand is to strategically align with the company’s “aggressive” growth strategy.

“We are laser focused on helping farmers use our science to increase their bottom line,” said Michael Steffeck, CEO. “My vision is to create an innovation pipeline and hire the most experienced agriculture leaders to get those products into customer’s hands. HGS partners with retailers to help farmers get more from their land, one of our most precious commodities.”

Steffeck was recently appointed to his new role.

“I am thrilled to take on this role at HGS, which is already a leader in functional carbon,” Steffeck said. “With new resources afforded by the recent acquisition, we will grow our innovation pipeline. The way forward is through bringing newer, better, more targeted products to customers.”

He says the company will bring forward product improvements for retailers and farmers.

Some of their recent developments include expanding the Performance Granule portfolio. And the company notes its dry granular products have become a top choice for farmers. Its functional carbon granule is ready to mix with dry fertilizer, saving time in the field.

“With six North American production facilities, we can get products where they need to go rapidly. Growers have a narrow window of opportunity to get products into the field. This is a distinct advantage we will continue to build upon,” said Steffeck.

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