Huma has acquired Gro-Power, Inc. following a longtime partnership. The acquisition is effective immediately and gives Huma the ownership rights to a suite of granular, humic-based fertilizers and soil conditioners.
“We greatly respect the trusted partnerships Gro-Power has established since its founding in 1966, and we’re committed to upholding the company’s strong reputation of excellence,” shared Huma CEO Lyndon Smith. “Our goal is to not only preserve the legacy of Gro-Power and the Holden family, but to also strategically enter the granular fertilizer market to provide an expanded, more advanced portfolio to meet grower needs.”
In addition to expanding their product lineup, Fred Nichols, Huma’s chief sales and marketing officer, says the company is adding to their workforce to give customers a local resource for addressing soil health, improving yields, lowering input costs and increasing return on investment.
“We’re always aiming to generate more product advancements and enhance services for both growers and our retail partners, and in 2024, we’re positioned to do exactly that,” Nichols said.
The company’s leadership appointments include:
- Fred Nichols, executive vice president, global chief sales and marketing officer
Nichols will continue his head marketing responsibilities while leading the company’s global product sales, addressing strategic staffing needs and guiding regional growth.
- Justin Smith, executive vice president, business development
Smith will direct company operations in Brazil and Mexico and oversee the Huma environmental and turf & ornamental divisions, along with the management of tech additive ingredient solutions for private label and agricultural partners.
- Cory Ritter, Midwest sales manager
Ritter will work with retailers and farmers to offer agronomic advice and tailored humic solutions to overcome unique field challenges.
- Michael Gardner, director of Huma turf & ornamental
Gardner, who previously served as regional sales manager, will direct global sales and operations for the company’s turf & ornamental business, including products from the Gro-Power acquisition.
