If you think of Corteva Agriscience as a three-legged stool—seed, crop protection and digital—then Tamar Rosati is charged with the global strategy and business for the digital leg. As president of Corteva digital business platform, Rosati shares it’s up to her team to make software easy to use and indispensable to customers.
How do you describe how the Corteva Agriscience and Granular teams work together?
My team specializes and has a unique competency in developing high-performing and valued software our customers love to use. More and more, we’ve integrated across the company to bring our unique competency and give our digital business the best chance of success.
Where does the farm management system fit in the farmers’s tech stack?
The first technology farmers will adopt in their adoption curve is the field data management solution to collect data in the field. It provides the foundational understanding and analysis on the agronomic side of how decisions play out.
What’s holding agriculture back from optimizing technology?
We are asking customers to use too many tools today. It’s OK to have multiple software applications, but as an industry, we haven’t collaborated enough to make it simple for the farmer. And that’s opportunity for us. It’s about the ratio of effort to value. If the effort to collect the data is greater than the value in doing so, you won’t feel incentivized to do it.
What’s the role of trusted advisers in using technology?
We’re seeing the industry evolve from selling a bag of seed or a chemical to selling solutions and outcomes. Trusted advisers are trying to help customers get the best outcomes possible. The trusted adviser is the gateway to the farmer adopting technology.
