Steve Cubbage

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Data — a word that packs a punch but can be hard to define. From planting to irrigation, it’s necessary to have a digital record of these field activities to participate in sustainability and crop traceability programs.
Steve Cubbage provides insights on the five areas expected to have the biggest impact on agriculture this year.
Steve Cubbage explores the true intentions behind foreign land ownership, and if it could be planting seeds of risk for our food security and national security.
The vertical farming bubble is popping, and investors are taking dollars off the table for fake meat.
The unfortunate reality is that agriculture’s current focus on water issues has been drowned out by all the noise surrounding greenhouse gas mitigation and climate change.
The soil testing process is ripe for improvements.
The writing may be on the wall for a transformation, but a pivot doesn’t have to be a 180° turn.
When one takes off agriculture’s rose-colored glasses, the reality is much of the industry’s technology has been held together with digital duct tape and baling wire.
As of January 2022 there were over 1,000 satellites in orbit that fall into the category of Earth observation.