Steve Cubbage

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There’s a stick, a big stick, with potentially big consequences for those involved in the value chain—all the way down to the farm gate.
Black swans emerge, to cast shadows of doubt on agriculture’s future
It is clear the current administration sees the USDA and its influence over domestic agriculture as critical to fight climate change. What is not so clear is the definition of a “climate-smart” commodity.
If international trade were an Olympic sport, then the U.S. would have lost this latest round of competition by more than a mile.
Such events show just how vulnerable we are to attacks that can randomly take major portions of our infrastructure off-line without warning.
What do a Thanksgiving turkey and a canary in a coal mine have in common? More than you might think—this year’s turkey has a warning.
The future is here, and for the future of agriculture, it is not a moment too soon.
The lack of key components brings disruption at the absolute worst of times. Missing the window of opportunity to upgrade or add to technology now may very well have decades worth of repercussions.
In customer metrics, it means 30% more share of wallet.
Ag retail holds one of the strongest hands when it comes to this carbon game. In order to be paid real money for a carbon credit, that credit will likely be tied to proof that the specifics of in-field activities.