ADM is officially replacing its GrainBridge technology with a new mobile app and website portal powered by Bushel.
The new ADM FarmView has been in development for over a year to integrate key features ADM customers currently use but introduce a refreshed, intuitive interface.
ADM FarmView provides real-time information such as:
- scale tickets
- contracts
- settlements
- cash bids
“ADM FarmView is a premium experience to serve our customers at the highest level possible. We are always looking for ways to improve the digital experience for our producers and provide them with the information they need in a fast, efficient way,” said Doug Roose, Vice President of Producer Marketing at ADM. “Innovation is foundational to ADM’s growth strategy, and to our relationship with our producer customers. Joining the Bushel network is another important step in our digital evolution to deliver relevant, valuable, and secure information to producer customers across the US and Canada.”
Coming soon are commodity balances that will allow better visibility of:
- open storage
- delayed price contracts
- delivered unpaid balances
Bushel acquired GrainBridge in 2021, and GrainBridge will be unavailable after Friday, August 25.
The ADM FarmView mobile app is compatible with both Android and iPhone devices.
“When large grain originators such as ADM are added, the network effect increases. The digital infrastructure becomes more robust and provides further opportunities to improve efficiencies for both agribusinesses and farmers,” said Jake Joraanstad, CEO of Bushel. “We’re proud to welcome ADM to the Bushel Network and help serve their producers with a best-in-class digital experience where they can access their information easily and securely from both mobile and desktop.”
Totaling almost 10 billion bushels, the Bushel platform is powering more than 2,600 grain facilities and managing nearly 45% of grain origination in the United States and Canada.
