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For artificial intelligence to truly deliver in agriculture, retailers must build a foundation of data and trust.

By engineering protection directly into the seed, BASF expects its new transgenic trait to deliver protection and yield benefits for soybean farmers where traditional practices and products have fallen short.

The 8R/8RX series delivers up to 540 HP for added power and maneuverability. New planter enhancements improve seed placement and emergence; combine and front-end updates drive greater efficiency through harvest.

Ulrich “Bob” Trogele advises ag retailers to embrace technology and to get involved in ARA, where industry experts foster business relationships and exchange valuable insights.

How you manage the mix in cornfields can determine whether the nitrogen feeds your crop or disappears into thin air.

There are many benefits to joining a professional agricultural group dedicated to advancing U.S. agriculture, not only for individual businesses but also for the industry as a whole.