Since the initial November 2025 announcement of the Oz AI tool, WinField United has moved from development into a full-scale launch for the 2026 season.
From Manuals to Minutes
The tool is now fully operational, transitioning from limited beta to a primary resource. By digitizing the 800-page WinField United Crop Protection guide, Oz allows agronomists to replace manual lookups with instant, data-backed answers. Built on Microsoft Azure AI Foundry, the tool processes decades of Land O’Lakes’ proprietary data more securely and faster than previous iterations.
The project has two goals: support retail agronomists in their recommendations and support decisions with a focus on return on investment. Read more here.
A More Proactive AI
The “new” Oz is designed to be conversational. If a retailer’s query is vague, the AI prompts for “missing context"—such as soil type or weed pressure—to ensure the recommendation meets BioVerified standards for accuracy and ROI.
Expanding the BioVerified Portfolio
The BioVerified list has grown to 12 total products, aiming to bring clarity to biological placement and timing. Recent additions include:
- Trurow Attack: A PGR for corn and soybeans to increase sugar movement and seed size
- DASH PBC & PBS: Planter box seed treatments that act as lubricants with biological benefits
- Ascend ST3: A seed treatment PGR for early-season stress in soybeans, wheat, and cotton
Integration with the “Total Tech Stack”
Oz is integrated into the existing digital ecosystem rather than acting as a standalone chatbot. It aligns with the R7 Field Forecasting Tool and NutriSolutions data, allowing retailers to move from general recommendations to field-specific prescriptions. Additionally, a new co-marketing agreement with Agri Spray Drones helps translate Oz’s insights directly into aerial application plans.
Oz now pulls data and provides context that aligns with the R7 Field Forecasting Tool and NutriSolutions tissue testing data, allowing retailers to move from a general product recommendation to a field-specific prescription.
In early 2026, WinField United signed a co-marketing agreement with Agri Spray Drones. This allows the insights generated by Oz to be more easily translated into aerial application plans.
