Technologies are putting product placement right in the crosshairs for effectiveness.
Take for example the spot spray technologies being introduced by John Deere and Greeneye Technology. They are identifying and only spraying herbicides where weeds are present.
Although many broadcast applications of crop nutrients have been replaced with variable-rate programs and many planter passes are changing seeding rates on the go, new gates are being unlocked for these types of applications with sprayers.
We may look back at these introductions and see them as turning points. The current supply chain snags are creating the apt environment for these technologies to shine.
Widespread adoption won’t be as easy as flipping a light switch. But as acres are applied with spot spray technologies and machinery is replaced with new iron, there’s no turning back—given everything runs as expected.
It’s this type of attention to detail that can be a victory lap for farmers who are looking at ways to exemplify their stewardship.
And for retailers looking to be on the forefront as trusted advisers, this leading-edge technology adoption will exhibit your commitment to the future. Even at lower product volumes perhaps.
