Supporting Local Communities and Focusing on The Triple Bottom Line

“The cool thing about our program is that our people are already doing a lot of these things. They love their communities. We're just coming along them to maximize that impact for them there locally,” Shannon Fortenberry says.
“The cool thing about our program is that our people are already doing a lot of these things. They love their communities. We're just coming along them to maximize that impact for them there locally,” Shannon Fortenberry says.
(Farm Journal)

With a footprint across 10 states, the teams at GreenPoint Ag are focusing on the local communities they are part of. Shannon Fortenberry, community investment manager at GreenPoint Ag, shares more about the programs the company has stood up in the past couple of years, which now boost giving matches up to $1,000 per employee and two days for volunteering which have already totaled 2,000 hours this year. 

“We are supporting our communities through our community investment efforts,” Fortenberry says. “At GreenPoint Ag we support both our team members and sites in engaging those local communities, whether it’s volunteering and giving.”

She says this has become a key focus for the GreenPoint team in the past two years. 

“Already it’s been a joy just to watch our team jump on board and to watch us grow and blossom,” she says. “We just launched the Greenpoint Foundation a little over a year ago. It allows us that consistent partnership with those communities across our footprint."

GreenPoint Ag expanded to its current footprint with a merger in September 2020. Fortenberry shares the leadership of the company has centered on the triple bottom line–people, planet, prosperity–which has increased the program’s success since its start. 

“Our leaderships’ focus has made a huge difference in really our adoption and it moving forward so quickly,” Fortenberry says. 

GreenPoint Ag employees have two major ways to take part today. 

  • Each employee can submit a dollar for dollar giving match up to $1,000. So far, this has totaled more than $100,000. 
  • Each employee is offered two volunteer days—or 16 hours a year. So far this year, employees have given 2,000 hours of their time. 

“The cool thing about our program is that our people are already doing a lot of these things. They love their communities. We're just coming along them to maximize that impact for them there locally,” Fortenberry says. 

Hear more on The Scoop podcast 

 

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