The Scoop podcast is featuring interviews with our 40 Under 40 awardees. Listen in as these emerging leaders in ag retail share what’s going on in their areas this growing season as well as what’s on their minds and what advice they’d give professionals who are on the front end of their careers in ag retail.
The 40 Under 40 program was sponsored by Nufarm.
How was the transition from working in the turf market to working in agriculture?
I started in the golf and sports turf industry out of college and really enjoyed that. The two markets use a lot of the same chemistry, and there’s a lot of the same problems. But it’s a lot more enjoyable to me to be out in the field working with the growers as opposed to putting on slacks and a collared shirt everyday.
What’s your favorite part of the job?
I like spending time in the field. I’ve got a young son—9 years old—and he goes with me when available. He can probably tell you more about bean leaf beetle than I can.
How are you helping growers navigate the challenges of 2022?
We’re doing a lot of variable-rate fertilizers to spend that dollar where it gives us the most bang for the buck. We’re just trying to make sure we help mitigate the risks for the grower. And if we are pulling anything back, we’re doing so while trying to pinpoint that exact point where we scale back to without risking too much income.
What’s your approach to herbicide programs, particularly this year?
Obviously, there are some constraints on some key products that we use in high volume. We’re looking at other options. We’re relying heavily on residual programs, multi-layer residual programs. We’ve done a lot of planning in January and February this year—where normally that type of planning usually hits right in front of the planter.
You’re a 40 Under 40 awardee. What would you share with young professionals in ag retail?
It is most crucial to stay in front of the people you want to sell to. And there’s a difference between a customer and a customer you want. Then, build those relationships however you may have to do it. Build those relationships early. And do not overpromise yourself.
