The Scoop Podcast: The Better The Tool, The More It Will Be Used

Co-founder and CEO of Bushel Jake Joraanstad shares what is table stakes in ag software. The past two years have seen accelerated onboarding for the team at Bushel, which now connects more than 2,600 grain locations to farmers. Joraanstad says when the business was launched, the expectations of farmers was much lower than what the team knew the technology could deliver. And that’s been a driver for the business ever since—as he has observed farmer willingness to adopt technology isn’t the obstacle, rather it’s the experience in using the tools.