It’s a full-year push for George Madison, an agronomy specialist with Co-Alliance based in west central Indiana. Although he says his passion is the seed side of the business, being able to offer growers solutions in crop fertility and crop protection enable him to serve growers in all aspects of their farm inputs.
“There isn’t a selling season,” he says. “I feel like it’s all year long—whether you are out with the grower in the fall when he’s harvesting, planting in the spring or you’re monitoring the product you sold all through the summer months.”
He recently came on The Scoop podcast, and the discussion exemplified how seed is an important part of ag retail.
The recent Farm Journal study on planting and seed purchase behavior illuminates further details related to how farmers purchase seed.
The research showed this: When gathering information and education about the seed purchase process, the local retailer or dealer was second only to the company’s website. Similarly, when farmers want to compare products, the local retailer or dealer was second to the company’s website. However, at the time of the purchase decision, the local retailer or dealer jumped up to the top spot. And for any follow-up done after the sale, the local retailer or dealer is the primary place farmers turn.
Your boots on the ground help farmers run further faster toward success in the seed purchase process.
Find other results from the study here. They include source, brand, timing and priorities in buying seed.
