Kula Bio Names MacGillivray as Chief Commercial Officer

Hugh MacGillivray has joined Kula Bio, a company offering a sustainable nitrogen replacement solution for crop and turf production, as chief commercial officer.

In his new position, MacGillivray is responsible for bringing to market Kula-N, a high-performance, cost-effective nitrogen source. He will also oversee and manage all commercial aspects of Kula Bio’s operations. 

“We’re excited to welcome Hugh,” said Kula Bio CEO Bill Brady. “Hugh’s experience is an ideal fit for Kula Bio. He brings strategic thinking and in-depth knowledge of markets, technology and the industry, as well as a proven skill set in managing technology and the market-development process.”  

MacGillivray previously worked for the ag tech startup Anuvia Plant Nutrients. 

“I look forward to working with the Kula Bio team to deliver their innovative technology to the ag and turf industries, which are in need of new technologies to improve nutrient efficiency and lessen environmental impact,” MacGillivray said. “Especially now, with current nitrogen supply and cost uncertainties, farmers and turf managers need products like Kula-N, an alternative and sustainable nitrogen source.”