5 Tech Companies Embracing Electrification, Autonomy

A quick rundown of some recent notable smart farming products and companies innovating electrified and autonomous solutions.

CES 2025 lead image
Top left clockwise: The John Deere booth, Caterpillar’s hybrid retrofit 55,000-pound 972 Wheel Loader, portable solar power generator innovator Jackery’s booth, and Kubota’s AI Agri Robot RT 100.
(Matthew J. Grassi/CES)

Tractors and robots powered by electrification and autonomously tasked using Artificial Intelligence were without a doubt the main points of emphasis among the handful of farm tech companies exhibiting at this year’s Consumer Electronics Show (CES) in Las Vegas, Nevada.

Here’s a brief rundown of what some ag tech and ag tech adjacent companies showed off:

  • John Deere – After wowing attendees last year with a remotely operated tractor exhibit where users stopped and started a large 8RX tractor doing tillage work thousands of miles away at Deere’s Austin, Texas, test farm, the manufacturer extended its autonomous capabilities across a wider breadth of its machine portfolio to include lower horsepower tractors and autonomous spraying technologies for tree, fruit, and nut growers, as well as an autonomous lawn mower for commercial landscapers and a massive articulated yellow-and-black dump truck for construction firms. Deere also debuted a 130 hp, fully electric battery powered, autonomous-ready concept tractor at the show.

    RELATED: John Deere Introducing Next Generation Perception Autonomy Kits

    Behold, the hustle and bustle of John Deere’s CES booth:

  • Kubota – the Japanese firm captured a CES Innovation Award for its KATR robot (video clip below), a four-wheeled all terrain, multi-functional field robot that maintains a level deck across rugged terrain and operates autonomously and in “follow me” mode to help specialty crop producers get more done in a day. However the stars of the show at the Kubota booth, in this author’s humble opinion, were Flash, a plant health imagery solution that uses AI for analysis, and the Smart Plant Imager that bolts onto the top of the KATR robot and enables acquisition of hyperspectral plant health data in real-time. Both products spit back management recommendations to help high value crop growers know where to focus management and labor efforts to make the biggest impacts on yield and quality. Also new this year: the Agri Concept 2.0 autonomous tractor that debuted last year at CES has been outfitted with an operator cab, giving farmers the choice between direct oversight or autonomous tasking.

    Spoiler Alert: Those peach baskets don’t fall off or spill. Good job, KATR:

  • Kioti – the South Korean midsize equipment innovator displayed a multi-functional, modular field robot it is calling the AI Agri Robot RT 100 (pictured top of page). Electrically driven and featuring three driving modes – manual, follow me, and fully autonomous, the helper robot can be outfitted with an orchard spray kit to apply pesticides into the plant canopy as it travels between permanent crop rows. Kioti also showed off a fully electric RX 7340 smart tractor (video clip below) that features integrated soil sensing technology that measures soil moisture, organic matter, and other soil health metrics and sends that data up through the AWS cloud for processing and then back to the grower’s preferred FMIS solution, helping provide the farmer with greater insight into soil conditions in real-time.

    That’s an eye-catching small utility tractor, I must say. And it’s “Smart” - beauty and brains:

  • Caterpillar – The heavy equipment manufacturer kicked off its 100-year anniversary at CES. Like its ag industry brethren, Cat debuted solutions around electrification and autonomy, starting with the center piece of its booth: a gigantic, electrified 55,000-pound Cat 972 Wheel Loader (pictured top of page). Cat also featured its Cat Command autonomous live remote operation capability (video clip below) by having CES attendees sit in a pilot seat and take the controls of an excavator located on a job site in Tijuana Hills, Arizona.

    Space-age technology coming soon to a rock quarry near you. Freddy Flintstone and Barney Rubble approved:

  • jackery solar roof.jpg
    The future is here: you can finally put your lazy, do-nothing barn roof to work generating free power from the sun for your electrified machines! Very cool.
    (Matthew J. Grassi )
    Jackery – With all of the focus on electrification from the ag side at CES, it makes sense to look at what solutions are out there for portable, sustainable power generation and storage. Jackery made a big splash with its lightweight, portable solar generators and collapsible solar panels, and an even bigger hit its solar roof shingle technology (pictured inset). One can imagine a future where growers with electric machines decide to replace their barn roof with solar roof shingles to capture all of that energy from the sun and use it to power power electrified equipment around the farm. Something tells me that Jackery is going to be relevant in the ag world should the shift to electrification continue on at the farm gate.

Stay tuned to AgWeb.com for more ongoing coverage of what we saw and heard at CES 2025 in the days and weeks ahead!

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