More than 350 AgroLiquid employees and retail partners from across the U.S., Canada and Mexico gathered at AgroLiquid headquarters in St. Johns, MI this month to mark the company’s 40th anniversary.
“Farmers needed something different,” Troy Bancroft, owner and co-founder says. “They were looking for foliars, transplant solutions and fertigation options. There was an opportunity to address those needs by providing a true solution chemically and agronomically.”
Founded in April 1983 by Bancroft and his father-in-law Douglas Cook, the company has grown to include five manufacturing plants and a 1,400-acre research farm. AgroLiquid has also built a national team of agronomy experts, a network of more than 200 independent retail partners and hundreds of highly trained sales representatives.
“From day one, our goal has stayed consistent: providing farmers with what they need,” says Nick Bancroft, who took over as president and CEO from his father Troy in 2020. “Looking forward to the next 40 years, the goal is the same, but the process has changed.”
The company, which manufactures and distributes precision crop nutrition products throughout North America, remains family-owned.
In addition to Nick Bancroft serving as president and CEO, his brothers Albert and Gerrit are leaders in the company as the company’s workplace development lead and the operations director, respectively. The third generation of Bancrofts is also actively involved in the company’s management.
