With plans to share expertise and resources in technology, data and solutions, Land O’Lakes and MFA Incorporated announce a strategic alliance.
“In addition to strengthening our presence in a key geography, this collaboration with MFA supports Land O’Lakes’ ongoing pursuit of growth opportunities that drive more predictable profitability for our businesses, our retail-owners and the farmers we all serve,” says Brett Bruggeman, COO, Land O’Lakes, Inc.
This includes:
- New market development. For example, Truterra
- Data management. Combining localized insights and nationwide trends
- Asset utilization. Efficient and strategic distribution
“So many of the pain points faced by farmers, ag retailers, and others in our community can only be overcome by working together,” Bruggeman says. “Teaming with MFA Incorporated, we can strengthen the economic prosperity of our shared businesses and communities and help address some of the greatest obstacles in feeding the world.”
Headquartered in Missouri, MFA Incorporated’s service footprint extends to several neighboring states.
“One of the principles of a cooperative is to collaborate with like-minded organizations,” says Jason Weirich, executive vice president of operations at MFA Incorporated. “With our regional expertise and the scale of the Land O’Lakes cooperative, we can drive real change.”
He adds, “When you have a model that’s in the marketplace and working successfully, it makes sense–especially between cooperatives–to investigate collaboration. Platforms that navigate the sustainability opportunities in agriculture require significant overhead costs. That’s especially the case if we’re looking to get the benefits of participating in these programs transmitted all the way through the supply chain to the grower, which is MFA’s focus. I’d say the catalyst, the timing, is down to a desire to fulfil a need from our members in ways that don’t duplicate investment and can deliver results quickly.” Weirich says.
