Steve Cubbage

Latest Stories
If farmers are going to save the planet…you’ve got to make it less risky to do so
The reality is rural America seriously needs a better broadband plan, and it is time for a louder voice before this next round of money becomes dust in the wind.
The technology exists to make such products a reality, and we’re already seeing some early sprouts coming to market. But are the market and producers ready for such change?
It is past time that food companies and the farmers who grow the food come together and truly define what sustainability really means.
Who would have thought that burgers now come from peas and milk now comes from almonds?
“We need a system that we can trust—one that doesn’t just slap a cheap “sticker” on the side of a box of food.”
“It may be because of the continued economic challenges of ag, or maybe, just maybe we’re finally realizing precision ag has been stuck in a rut for way too long, and it’s time for a change.”
AgPro columnist Steve Cubbage believes this year’s tribulations will spur an accelerated focus on precision services that focus on profitability and economic decision-making rather than be so focused on yield alone.
Precision agriculture suffers from its own crumbling infrastructure.