Reported by category, respondents indicated more farmers are buying fertilizer online whereas sales of micronutrients decreased compared with 2018 results.

Of the 11% of farmers who said they buy some crop inputs online, here are the factors they said were important or very important in those decisions

Compared to 2018 survey results, as a category seed saw the biggest gains for purchases going digital.

In mid-October 2019, Farm Journal conducted its second Crop Input Purchase Behavior Study. The survey targeted farmers with 500+ acres of corn and received 387 responses from 36 states.

Compared with 2018 survey results, these categories had fewer farmers saying they were going online for purchasing.

“As a company, we launched the Dot Platform to change farming. Raven has been a critical partner in helping to get Dot to where we are today,” said Norbert Beaujot.