Technology - General

The strategy is propelling the business to reach the sweet spot when sustainability, productivity, and profitability overlap for its business and the business of its customers.
Brian Geerlings recently bought a used sprayer and upgraded it with a See & Spray kit. He says weed control can cost $20 to $30 per acre, so being able to see and only spray weeds delivers a big savings.
Dealers are running a promotion to unlock smart spraying technology for more customers for a limited time this fall.
Technology doesn’t need to automatically be the first thing on the chopping block.
To help meet growing demand, equipment financing and automation enhance productivity and reliability, increase performance and reduce operating costs.
The National Ag Aviation Association is working to ensure EPA retains aerial applications of the pesticide.
When talking with WinField United team members many reference the future entailing data-driven decisions and making data work for them.
A quick roundup of farm equipment and technology news for the week of September 8, 2024.
This new AI revolution uses things such as soil, climate and genetic data to anticipate outcomes and turn that information into actionable insights.
A roundup of releases for farmers over the last couple of weeks.
The newly formed company will offer high-resolution data on soil properties, pest detection, variable rate fertilization, and tillage prescriptions.
The Racine, Wisconsin, equipment manufacturer announced a series of new technology products and capabilities for its machines and precision ag products.
Industry news and notes for July 12, 2024.
Fresh off forming its new ag tech and autonomy joint venture, PTx Trimble, AGCO has put forth a retrofit first, mixed-fleet approach to precision ag technology. Will farmers buy it?
Using AI as an assistant to answer questions has the potential to increase your impact, but to get there, you must separate potential from unrealistic promises. Here are two ways to experiment with AI on your farm.
In 2024, the team at Stutsmans are celebrating 90 years in business. This achievement is notable for many reasons.
Catch up on recent headlines in the ag retail industry.
Soil Scientist Outlines New Soil Health Focus for Company
Lejeune Aerial Applications’ Crew, USA Rice and NAAA hosted USDA and EPA officials to demonstrate the techniques, experience and technology used to aerially apply pesticides and other inputs needed for rice production.
A company aims to detect yield robbers differently, and as such is finding early funding a bit differently than the norm—finding investors in farmers alongside traditional investor sources.
It’s not often you hear of a farmer using virtual reality or an artificial intelligence chatbot on the farm, but coupled with real-time data through OpsCenter, this Arkansas farmer is truly taking technology to a new level.
Landus says farmers are always first. Here’s what they are doing to build the cooperative of tomorrow.
Aerial applicators can help expand cover crop acreage by facilitating their timely and efficient seeding.
A roundup of news briefs from the week of July 29, 2024.
Catch up on recent headlines in ag retail.
In 2022, Dalton Dilldine bought a shuttered commercial grain facility and outfitted it with monitoring and automation technologies. This year, he’s taking a hard look at spray drones and how they can fit across his acres.
According to online sources, some John Deere employees are being scheduled into virtual “layoff” notification meetings.
AGCO CEO and president Eric Hansotia says the transaction will enable the company to “sharpen its focus” on its farm equipment and PTx Trimble brands.
A new farm management information system is poised to help farmers harness the power of past, current and future data and apply an analytical approach.
Catch up on recent news in the ag retail industry
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