Yara has announced the launch of YaraAmplix, a new brand of biostimulants.
“Extreme weather is destroying crops all over the world with drought, flooding and frost. Biostimulants helps farmers make their crops stronger and more resilient to stress from climate change. Farmers are the first line of defense against food insecurity, and we are adapting to their needs with solutions that allow them to prosper when the environment is not always on their side,” says Svein Tore Holsether, Yara CEO.
Yara’s existing biostimulant product portfolio will now become part of the new YaraAmplix brand family, with several new products in the pipeline for 2024. YaraAmplix is a complement to Yara’s fertilizer portfolio and will allow the company to provide a complete crop nutrition solution.
The portfolio is formulated with mostly natural ingredients, such as seaweed and plant extracts, to deliver enhanced tolerance to abiotic stress, improved nutrient use efficiency, crop yield and quality.
The company is conducting scientific and independent trials on biostimulants in all regions to evaluate and validate their effects in various conditions and crops. A dataset of 359 data points from 2018 to 2020 shows an average yield increase of 7.5% with a win rate of 74% over control treatment.
“Popular foods we all rely on, such as tomato, maize, soybean, and citrus to name a few, are at increased risk of yields loss due to extreme weather, so lowering greenhouse gas emissions to avoid a worsening scenario is key,” says Rejane Souza, SVP Global Innovation. “As part of the solution, biostimulants are an essential tool to help reduce loss of food due to climatic stresses while improving nutrient use efficiency, a critical lever when it comes to enabling farmers to keep their business profitable and sustainable. The launch of YaraAmplix emphasizes even more our focus on regenerative agriculture and that is why we intend to take on a leading position of biostimulants in the future.”
YaraAmplix will begin commercial rollout in China, Brazil and France throughout the remainder of 2023, and will gradually be rolled out to the rest of the world in 2024.
