By Alex Enlow, ARA, Director of Communications and Member Experience
Salt Lake City was buzzing with nearly 600 agricultural industry leaders last month for ARA’s annual Conference and Expo. Operating under the theme “Elevating Peak Performance,” the event highlighted innovation and leadership across the agriculture retail industry.
Attendees left with valuable ideas and connections to strengthen their businesses thanks to insightful general sessions, a bustling expo floor and dynamic networking opportunities.
“The ARA Conference and Expo brings out many of the best leaders in ag retail — people who are committed to moving our industry forward,” says incoming ARA Chair Dave Spears, of Mid-Kansas Cooperative Association (MKC). “The insights and relationships built here will keep our industry robust for years to come.”
Equipping Retailers to Thrive Amid Challenges
An opening keynote by retired Lt. Col. Scott Mann encouraged attendees to elevate their peak performance by leading with trust in human connection and adaptability
during uncertain times. Atmospheric scientist Matt Makens provided an overview of global weather volatility, while Joe Glauber, former USDA chief economist and current senior research fellow emeritus at the International Food Policy Research Institute, explained how policy shifts from the Trump administration are impacting agricultural markets.
Engaging breakout sessions included a fertilizer market outlook from StoneX’s Josh Linville, an overview of Purdue’s Large Commercial Producer Survey from Scott Downey, an in-depth look at ARA’s member benefit LaborLink from másLabor’s Corin Fox, and creating a pathway to artificial general intelligence (AGI) in ag from Jason Fisher and Srikanth Thudumu with the Institute of Applied Artificial Intelligence and Robotics.
To further inspire attendees, the conference concluded with the closing keynote, “Dream. Believe. Achieve!” presented by two-time Olympic medalist Shannon Bahrke Happe.
Celebrating the Best in Business
ARA was proud to recognize some of our industry’s best in the business on the conference main stage.
2025 Retailer of the Year
ARA honored River Valley Cooperative, based in Eldridge, Iowa, with this prestigious award. Founded in 1905, this member-owned cooperative has built a reputation for integrity and innovation. “This award belongs to every employee and member who contributes to our mission,” said CEO Tim Burress. With ResponsibleAg-certified facilities and deep community roots, River Valley Cooperative exemplifies what modern ag retail leadership looks like.
Jack Eberspacher Lifetime Achievement Award
Respected for his analytical mind and vision, Ulrich (Bob) Trogele is known as a mentor and a friend to many. His ability to quickly assess challenges and uncover opportunities built his reputation as a trusted adviser in the ag retail community, which earned him ARA’s highest honor. “It’s not just an award; it’s a tribute to a shared vision and the people who helped make ARA what it is today,” he says.
ARA Excellence in Advocacy Award
After years of activism and leadership within ARA’s policy committee, Chuck Spencer of Growmark received this award. His work exemplifies the impact an individual can have in strengthening our industry’s voice and ensuring sound policy decisions that benefit retailers’ freedom to operate. “Advocacy is most effective when it reflects the collective expertise of an entire industry,” he says.
ARA Distinguished Service Award
Brooke McMullin of International Raw Materials has demonstrated exceptional commitment and service to ARA and the ag retail industry for over a decade. His tenure on the ARA board, including roles on the executive and investment committees, earned this honor. “Brooke has been an exemplary leader and steadfast supporter of ARA and our mission,” says ARA President and CEO Daren Coppock. “Brooke’s strategic insight and passion for advancing ag retail have made a lasting impact on our organization and our members.”
Uplifting the Next Generation of Leaders
The Rising Stars Program, sponsored by Atticus, introduced 14 emerging leaders who are, as the program theme says, “leading the climb to the summit of success.” These professionals dived into leadership workshops, networking sessions and the ARA Navigator 360° assessment, gaining valuable tools to strengthen their companies and careers. Atticus also hosted a Fan Favorite Video Contest, with Paige Schanzmeyer of MFA Inc. taking home the prize.
Looking Forward to Next Year
Did you miss out on ARA’s event in Salt Lake City? Then get ready to amplify ag retail at the 2026 ARA Conference & Expo in Austin, Texas. Issues and opportunities around tech, trade and transformation make this a can’t-miss event for ag retailers, distributors and suppliers.
Registration for this event will launch this summer, but go ahead and save the dates from Dec. 1-3, 2026, so you can join.
