Bushel Acquires Farmlogs, Connects Farm Data to Supply Chain In New Ways
Two independent ag software companies are joining forces to form a new way for on-farm data to be connected through the entire supply chain.
On June 16, Bushel announced it has acquired FarmLogs.
Bushel Co-Founder and CEO Jake Joraanstad says this will provide an integrated farmer experience and a “grain passport.”
As Joraanstad explains, the grain passport will enable farmers and grain companies to connect field-level data with the grain through the supply chains, which he sees as unlocking greater efficiencies and opportunities for profitability.
“This industry has been struggling with this for at least five years,” he says. “But our two companies combined will provide data for programs such as identity preservation, crop insurance and sustainability. What has been missing for Bushel was connecting the field activities all the way to the digital scale ticket.”
Four years ago, Bushel was founded with a core product helping digitize grain companies’ businesses (it was launched from now 10-year-old Myriad Mobile.) Today, it has 200 companies and 60,000 active farmers using the tools, and the company says 40% of the grain origination in the U.S. is tracked via Bushel.
FarmLogs was co-founded 10 years ago by Jesse Vollmar, who will join the Bushel team as VP of Farm Strategy. Currently, 50,000 farms use FarmLogs farm management tools.
A key goal of the newly combined software is less manual data entry for all stakeholders.
“We’ve put forward a new solution that no one has been able to put the complete process together,” Joraanstad says. “And I’m really excited to see where we’ll take this in the next six months.”
He says it’s 100% technically feasible to track where grain started in the field and where it’s ended up in the food and feed supply chain.
Here's a recent interview with Joraanstad on AgriTalk:
With a total team of 200, the leaders say they are eager to bring new ways farmers can connect with the businesses they sell their grain to.
“We want to make enrollment in programs easier, and we want automate the workflow. The goal is to have the most automated farm management system,” Joraanstad says. “This industry deserves the most integrated farm management tool.”
Joraanstad and Vollmar share both companies have core to their DNA principles on data privacy and data security. Also parallel for both companies is their independent standing in the industry—neither sells inputs, equipment or anything beyond just their software and its utility.
“Farmers need their information connected to who they do business with,” Vollmar says. “We are committed to making the data flow in a permission way that enables farmers to do business in a more seamless way.”
While this official announcement brings together Bushel and Farmlogs, the leaders share they will continue to work with other data platforms and feel collaboration is necessary to continue the progress in digitizing the agriculture industry.
