Luke Bryan might be popping in your tractor this harvest in more ways than one!
Bryan’s genuine passion for farming and those individuals who grow food for the world goes beyond his music career and many of his radio hits.
The country music icon has teamed up with Fendt to create a limited-edition popcorn brand, called Boldly Grown Popcorn, found in “Bold Butter” and “Chart Toppin’ Churro” flavors, to be released on Thursday, Aug. 25.
What Makes this Popcorn Special?
With Bryan’s positive feedback received from his farm’s sweet corn patch and the use of his own Fendt 724 Vario Gen6 Series tractor, this snack collaboration was born.
Though the popcorn was not grown on Bryan’s farm this year, it will contain corn harvested by Bryan, along with others from Merritt-Pop Co. Fans and farmers can order a bag for $5.00 (plus shipping) exclusively on the Boldly Grown Popcorn website.
When sold out, Fendt and Bryan will donate $25,000 of the proceeds to the National FFA Organization, in support of future agriculturalists across the country.
Bryan explains, “The main thing is just having fun and creating charitable events,” in this snack partnership with Fendt.
Fendt Collaboration
This is not the first time Bryan and Fendt teamed up to celebrate agriculture.
In 2021, Fendt and Bryan produced “Rise Before Sunrise,” a digital series featuring over 20 videos, providing a glimpse into Bryan’s life on his Tennessee farm.
Recalling his experience with his own Fendt tractor, Bryan says, “Everything’s at the touch of a button. Every time I get in there, I learn something new about some of the aspects and all the technology and the computer screens. I think Fendt represents the future of farming and where farming is going.”
Additionally, Fendt is the official sponsor of Luke Bryan’s Farm Tour, an annual outdoor concert series staged on actual farms throughout the country, set to begin in September with shows in Indiana, Ohio, Michigan, Nebraska, Iowa and Minnesota.
Farm-To-Fan
Fendt’s Conor Bergin, brand marketing of Fendt North America, describes this farm-to-fan popcorn brand as a highlight of what they feel it means to “grow bold.”
“As long as I’m on this earth, I’m always trying to uplift farmers to make sure people really know where their food comes from,” Bryan says.
