Margy-Eckelkamp.jpg

Margy Eckelkamp

Margy Eckelkamp is an award-winning journalist who serves as the Editor of The Scoop magazine, Top Producer magazine, and The Daily Scoop newsletter. She also the host of The Scoop Podcast and is a key contributor to AgWeb and other Farm Journal publications.

Latest Stories
With the recent twists and turns in the ag retail industry—Arnie Sinclair reflects on top trends he’s seeing across ag retail, and specifically in the machinery segment.
While companies have big aspirations for carbon programs, they are simultaneously recognizing changes that need to be made to increase participation.
“I think we’re going to see another wave for precision ag adoption,” says Blaine Groth.
“The decision to move cab production ensures the company can balance workforce needs within the tight labor market, while also ensuring Waterloo can open up floor space to manufacture new products,” company says.
Brett Bruggeman says their business starts with the customer, and he’s a believer in segmentation as such identifying customers by appetite to growth, transparency with data, and willingness to advocate.
“You can take a $3 million salesman and make them a $5 million salesman,” Zach Worden says.
“I think customers and future employees are actually going to be judging us on our digital portfolio and our technology use to determine not if they want to come to work for us or if they do businesses with us.”
Forecasting the demand and facilitating the flow of crop inputs has changed the way these businesses are operating.
Dylan Barth shares the success CFS has had in building a precision ag program to cover more than 300,000 acres and be able to help growers change their agronomic decisions in light of changing ROI equations
As farmers are looking to maximize crop revenue with higher commodity prices, NAAA has updated its “Find an Aerial Applicator” tool.