Company leaders say the separation will unleash two distinct market leaders that are both farmer-centric, with technology and innovation at their core.

“AgriMax is a great fit for The Arthur Companies because its culture and how they’ve served growers,” says James Burgum, CEO of The Arthur Companies. “We are two independent businesses that have competed to earn growers’ business and trust—first and foremost.”

In the heart of California’s Central Valley, generations of farm families are facing a new kind of crisis: what farmers argue is a man-made drought. It’s mounting water regulations that could determine whether the most fertile farmland in the nation survives.

At just 10 years old, Jackson Laux has gone from riding with his grandpa to farming his own acres — while also becoming John Deere’s first-ever Chief Tractor Kid. And now he’s teaming up with NFL quarterback Brock Purdy and John Deere to make a difference.

Recent rains may have been too little, too late for the U.S. corn and soybean crops. Drought continues to deepen, and the forecast over the next two weeks points to favorable harvest weather, but it won’t help the drought situation.

Ken Zuckerberg, leads the global research team at CHS through its CHS Market Advisors division, and he says the winds of change are blowing as the crop cycle continues to search for a bottom.