Conduit, which was originally spun out from Iowa-based Landus in 2024, continues to evolve. Announced on Aug. 12, the business has been acquired by ConnectedFi, and the new entity is rebranded as CFi.
This means the Conduit brand will not continue, and it clarifies the focus for the entity going forward—no longer offering crop inputs and other farmer-facing products, but rather solely offering ag retailers financing products and platforms to be extended to farmer customers.
Conduit’s interim CEO Jack Brodshaug remains with the new company as its chief operating officer.
“Access to reliable credit is a critical part of farming, especially at this time of tightening margins,” Brodshaug said in the company’s announcement. “With the combined capabilities of Conduit and ConnectedFi, we’ll be positioned to meet this need with speed and agility for the next generation of farmers and the retailers who serve them.”
ConnectedFi and Conduit have a history of partnering since Conduit’s inception with ConnectedFi providing the financial software powering its offering. CFi financing can be white labeled by the retailer.
“We will continue to enable retailers to embed low-cost, real-time, point-of-sale financing right into their processes,” Kaushik Chakravarti, ConnectedFi co-founder and CEO of Cfi said in the company’s announcement. “But we’re not stopping there. Manufacturers, as well, will soon be able to onboard their dealer networks and product catalogs to bring the same benefits to their own customers. Watch this space.”
At the time of this acquisition, Conduit had built a network of 80 ag retailers and had $800 million in loan commitments.
While Landus was previously a majority owner of Conduit as recently as the summer of 2025, moving forward this acquisition results in Landus becoming a minority owner in the CFi business. From the announcement, “the reorganization will allow Landus to refocus on its primary business operations.” This after the company’s leadership change up earlier this spring and the cooperative saying it’s evaluating its business as it looks for the next CEO.
