After introducing the Nutrien Ag Solutions name in the U.S. and Canada in April 2018, Nutrien is unifying more of its global footprint by rebranding Ruralco and Landmark ag retail in Australia.
“Rebranding the assets of both legacy companies to align with our brand internationally makes it clear that the new organization we’re building is much more than the sum of its parts, and it sets the stage for the transformation we’re going to bring,” Mike Frank, Executive Vice President, Nutrien and CEO, Nutrien Ag Solutions said in a press release. “The rebrand signals our intention to accelerate toward our long-term goal of becoming the ag retailer of the future in all our geographies.”
This rebrand comes on the heels of a the acquisition of Ruralco. Landmark is a wholly owned subsidiary of Nutrien, which acquired Ruralco Holdings Limited six weeks ago on October 1.
Nutrien Ag Solutions in Australia totals 290 corporate-owned locations, more than 300 independent locations, and a series of joint ventures.
Nutrien Ag Solutions is also the company’s ag retail name in South America.
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