Ever.Ag, the Dallas-based ag technology and data company, has named Rhonda Bassett-Spiers as CEO She succeeds Scott Sexton, who is moving into a strategic advisor role with the company’s board and leadership team. Sexton led Dairy.com and its successor entities, including Ever.Ag since the 2022 merger, for roughly two decades or more
Bassett-Spiers brings more than 25 years of experience leading and scaling technology businesses. In the press release, she said her priorities as CEO include strengthening Ever.Ag’s core businesses, deepening customer partnerships, and expanding the company’s use of data, analytics and AI — “to help farmers, producers, processors, cooperatives, and agribusinesses operate more effectively and make better decisions.”
Ever.Ag also recently added Paul Crist as chief revenue officer, leading global sales and go-to-market strategy, and Troy Meyers as chief customer officer, overseeing implementation, support and customer success.
What it means for Agribusiness and ag retail
The leadership change lands as Ever.Ag pushes technology for its retail customers. Sexton was the architect of Ever.Ag’s growth-by-acquisition strategy — the company made 12 acquisitions in 12 years, including the 2021 purchase of EFC Systems, whose legacy products (FieldAlytics, MerchantAg and its commodity management tools) Sexton once described as “the wellspring of the value chain.” That EFC deal, paired with the roughly 35-year-old Agribusiness division founded by Ernie Chappell, built the data and workflow backbone that today serves several of the top 10 U.S. agricultural retailers.
That backbone is now the foundation for Ever.Ag’s newest bet: Everett, its AI engine, which the company has been expanding into FieldAlytics and MerchantAg this year. Kyle Owen, Ever.Ag’s vice president of digital agronomy solutions, has argued the goal is to move agronomists out of the “order taker” role and back into an advisory one — synthesizing soil, scouting, imagery and transactional data fast enough for retailers to act on it, with Ever.Ag suggesting the approach could let one agronomist service 40 to 50 growers instead of 20 to 30.
Bassett-Spiers’s stated focus on “expanding the use of data, analytics, AI, and emerging technologies” suggests continuity with that Everett rollout and strategy going forward.
