The future of technology in ag is exciting, and it can also be a little intimidating. That’s why GROWERS, a leading technology company headquartered in Durham, North Carolina, is dedicated to connecting people with technology in a seamless and valuable way, especially when it comes to sustainability and the carbon markets. CEO Steven Valencsin puts it this way, “We partner with ag retail businesses to build on the data and tools they already have with our technology platform called GROWERS RallyTM. It’s a simple, easy-to-use tool that helps them do their job better, so they can pass that value onto farmers. Among other things, this platform gives them the ability to capture all of the data and information needed to easily determine carbon eligibility.”
GROWERS Rally is unique in that it doesn’t replace a retailer’s ERP or other traditional accounting software – it literally builds on it by enhancing the current system’s power. “We built the platform similar to a CRM to capture, organize and store information in a very well-thought-out, well-architected environment to improve business today and tomorrow,” says Valencsin, “So we’re going to be ready for whatever’s coming by way of sustainability regulations or carbon markets starting out in a way we can leverage a farmer’s data to help them this year, next year and then farther down the road - once the carbon market opportunities become clearer for everyone.”
Valencsin puts a strong emphasis on GROWERS’ ability to partner with retailers to cultivate trust and loyalty with their farmer clients. “We’ve got solutions that are focused on solving real-world, near-term problems,” he said.
Once that relationship is secured, the retailer can look at long-term goals such as helping the farmer run a more sustainable operation. “When their customer is ready to jump on board with carbon eligibility and verification, the retailer will already have all the information necessary to complete the process.”
When asked about the onboarding process for GROWERS Rally, Valencsin explained they have features for the executive team, the sales managers and the frontline sellers. “We take time to understand the uniqueness of each of our customers’ business so we can make sure our product works as they intend it to, not as we intend it to,” he says. “I’m really proud of how we partner with our customers to make the onboarding of a new technology a simple and seamless experience. And then, getting to see actual positive results? That’s what really drives us.”
Find out how GROWERS can help you achieve your retail business goals.
Visit growers.ag or email sales@growers.ag
