Tractors

John Deere Announces Updates to See & Spray

Fri, 01 May 2026 23:22:22 GMT

Five years ago, John Deere introduced See & Spray technology. The most recent updates include:

Farmers and custom applicators are now able to use See & Spray in fallow for no additional cost. Previously, the capability was billed at $1 an unsprayed acre.
Starting in 2027, John Deere is rolling out See & Scout – launching field insights at no additional cost. All See & Spray Premium, Ultimate and new Gen 2 systems will generate weed pressure maps with every pass and stand count maps (starting with corn).

“Farmers can now use weed pressure data as an incredibly powerful proof point for decisions made throughout the year on the farm,” says Josh Ladd, marketing manager for John Deere’s application portfolio. “Whether it be tillage decisions, cover crops, seed varieties or even sprayer passes in general, the weed pressure is a very powerful point of data on if the intended outcome is being achieved.”

For its Gen 1 Premium and Ultimate machines, John Deere will now benefit barley (broadleaf only) and canola starting in 2027. That’s in addition to wheat, sugar beets, peanuts and milo announced at Commodity Classic . See & Spray Premium is available as a retrofit precision upgrade for ExactApply-equipped machines for model years 2018 to 2026.

According to Ladd, John Deere is continuously developing new features to help farmers.

“I think it speaks to the resiliency of our farmers. They’re continuing to push us to advance the technology every day – both in new crops and additional insights, day in, day out,” Ladd explains.

Broadband is Transforming How an Arizona County Uses Ag Tech

Thu, 23 Apr 2026 18:08:55 GMT

Imagine a future where autonomous tractors navigate the roads and fields as farmers give commands from miles away. This future also allows farmers to optimize water usage. Precision and efficiency take on entirely new meanings. A county in Arizona is working to make that future a reality.

The dry, hot, sand-colored landscape of Yuma County, Ariz., sprinkled with fields of bright green lettuce, is getting a boost from high-speed internet.

Today, farming is a matter of precision. With better internet comes better precision. According to the Association of Equipment Management , precision agriculture adoption leads to a 5% increase in crop farming productivity, a 5% reduction in water use and a 7% reduction in fuel consumption.

Turning the “Winter Lettuce Capital” into a Global High-Tech Testing Hub

Known as the “ Winter Lettuce Capital of the World ,” the Middle Mile Fiber Network and broadband system will bring better internet. This will ultimately help farmers implement the latest technology. Like roots from a plant, underground fibers now stretch throughout the county connected to 32 broadband towers that reach to the sky.

“It is exciting; there’s been a lot of products and things [such as water sensors] that I’ve wanted to do out on the farm, but without the ability to have permanent or productive internet services, I’ve been reluctant,” says Mike Pasquinelli, a local farmer and president of the Yuma Fresh Vegetable Association .

Yuma produces about 90% of the leafy greens for the U.S. in the winter. They’re hoping with the broadband system more companies will be attracted to test technology in Yuma.

“In our intense agricultural system we have the ability to farm year-round, so there’s a lot of advantages for companies to come in, test new products and develop new products,” Pasquinelli says.

Broadband Network is Fueling Yuma’s High-Tech Agricultural Future

From autonomous drones and tractors to water monitoring, the broadband system will allow agriculture to connect.

“Farming is not the farming of yesterday. This is not your mom and pops farm,” says Jonathan Lines , a Yuma County supervisor who helped get the project up and running. “This is a high-tech business for food production here in the United States.”

When it comes to herbicide and pesticide applications, the broadband system will allow for farmers to apply a much smaller droplet using a drone rather than an airplane or helicopter. Tractor and tech updates can be made in the field instead of having to be taken out of production and connected to a computer.

“It is a large game changer for our community as well as our county. If we want more sensors and more automation, we need the bandwidth to do it,” Pasquinelli says.

Gov. Hobbs Backs Broadband Network to Modernize Arizona Agriculture

Arizona Gov. Katie Hobbs is in full support of the broadband network. In November 2025, Gov. Hobbs visited Yuma for a ribbon-cutting ceremony and to sign two bills. SB1320 and SB1661 are both meant to help support the project in some capacity:

SB 1320 updated the legal definition of “implements of husbandry,” otherwise known as farm equipment, to include autonomous equipment. This allows for the autonomous farm equipment like tractors to drive short distances on public roads.
SB 1661 created a legal structure for the broadband service district authority. This authority would be in charge of things such as facilitating the expansion and maintenance of broadband infrastructure.

Pasquinelli says these bills, along with the broadband project, will be helpful for Yuma farmers as they continue to navigate this technological boom. When the broadband network and autonomous technology are in full force, they can help Yuma farmers address labor challenges.

“The farm workforce is aging, and it’s more and more difficult to get labor out of Mexico, so automation is going to be really key as the workforce diminishes,” says Paul Brierly , director of the Arizona Department of Agriculture .

$6 Million Broadband Project Hopes to Attract Younger Workforce

The broadband network might also be able to solve the aging workforce by attracting more university students. Brierly believes with the research and investment tied to the network, along with Yuma’s landscape, it can be a hot spot for young scholastic minds.

“With climate change, more of the world is having to produce food in arid climates, so what we solve in Yuma County, and in Arizona, will apply and be useful all around the world,” he explains.

The project is set to cost around $6 million and the broadband network is expected to be up and running by the end of summer in August.

“Not only does that allow Yuma County farmers to use the latest technology but also this is going to be the most connected production area in the world,” Brierly says.

‘Farmville for Real:’ How Autonomous Tech is Rebranding Tractor Drivers as Digital Operators

Fri, 10 Apr 2026 20:30:13 GMT

For George Grote, a typical day doesn’t involve a steering wheel or a dusty cab; instead, it looks like he’s glued to his phone or tablet. From the climate-controlled comfort of a pickup or while strolling between the crop rows, Grote monitors a fleet of autonomous tractors as they navigate with precision. It’s a scene that Agtonomy CEO Tim Bucher calls “Farmville for real,” where gripping the steering wheel is being replaced by the quick-twitch reflexes of the gaming generation.

As the agricultural industry grapples with a deepening labor crisis and an aging workforce, companies such as Agtonomy are betting that high-tech autonomy is the key to recruiting Gen Z. By rebranding traditional tractor driving as “digital operation,” the California-based startup is leveraging app-based interfaces to transform farming into a tech career.

Raised on a dairy farm, Bucher coupled his love of agriculture and machinery with a career in the tech field to create the prototype that would become the company’s first autonomous tractor. Today, as a farm owner and father of three, Bucher says it’s not likely his children will return to the farm. With this technology, he hopes to attract the next generation to his farm and the industry.

“The younger generation doesn’t want to be in the dirt and the dust because there are other opportunities for them,” he says.

(Photo provided by George Grote)

The Gaming Advantage: Why “Fast Hands” Matter in the Field

Grote, a 30-year-old field engineer with Agtonomy, does not have a farming background, but he always knew he wanted to work outdoors. He graduated from California Polytechnic State University with a degree in crop and fruit science and now works alongside Agtonomy customers. He says being able to process information on a screen while being fast with his hands is something he picked up from gaming.

“I can tell you [gaming] 100% helped me, being able to toggle between different features in the app and being quick with technology,” Grote says. “If you can play a video game, then you’re more than capable of running five, six, seven or eight tractors at once while sitting in your truck and watching them run autonomously.”

8.14.25_agtonomy-102

(Agtonomy)

Marc Di Pietra, regional service maintenance manager for Treasury Wine Estates , says the cutting-edge technology can help bridge the labor gap, provide upskilling opportunities and reduce physical demands.

“New technologies are making it incredibly dynamic and attractive for younger generations,” Di Pietra says. “With a younger workforce, I expect that evolution to accelerate. There’s a natural comfort with technology, and a willingness to challenge legacy processes, which is critical.”

Adding this technology has been game changing in the wine business, De Pietra says, and it can shape the rest of the agricultural industry as well.

“These technologies allow us to be more precise with our farming, winemaking techniques and sustainability efforts, effectively creating safer environments for our employees, reducing our emissions and producing better quality wines,” he explains.

Agtonomy_George Grote

(Agtonomy)

How Agtonomy Works

At this point, Agtonomy is being used on fruit and nut tree, grapevine, avocado and citrus operations. The company works with Bobcat , specifically the Doosan Bobcat CT 4045, for more versatile utility and maintenance tasks, and Kubota to automate narrow-track diesel tractors, such as the Kubota M5N series.

Agtonomy’s software is embedded into a tractor’s OEM control system at the factory. Outfitted with the technology, the machine can autonomously handle repetitive tasks, such as mowing, spraying and seeding. Using cameras and sensors, tractors can “see” their surroundings, allowing them to navigate rows and avoid obstacles. Sensors and data links also ensure that sprayers or mowers are working at the correct intensity and height. When an issue occurs, a notification is sent to a smartphone and/or tablet, complete with details to help the tractor decide what to do when it deviates from the original instructions.

Deere & Co. Reaches $99 Million Settlement in Multiyear ‘Right-to-Repair’ Litigation

Tue, 07 Apr 2026 19:46:07 GMT

On April 6, Deere & Co. announced a settlement agreement resolving the “right-to-repair” litigation before the U.S. District Court for the Northern District of Illinois. The company will pay $99 million (plus interest accruing since Jan. 15) into a settlement fund for the benefit of the settlement class. In a press release , the company states the agreement brings the case to a close with “no finding of wrongdoing.”

The agreement marks a pivotal moment in the multi-year legal battle, aiming to compensate producers for repair restrictions while avoiding a formal admission of liability. While Deere marks the move as a step toward better customer support, the settlement fuels a debate with advocates who argue the payout fails to address control over farm machinery repairs.

Under the terms of the settlement, Deere will establish a fund to cover administrative and legal fees, with the remainder distributed to eligible class members. Deere says it remains committed to supporting customers with access to manuals, diagnostic software and specialized tools.

“As we continue to innovate industry-leading equipment and technology solutions supported by our world-class dealer network, we are equally committed to providing customers and other service providers with access to repair resources,” says Denver Caldwell, vice president, aftermarket & customer support. “We’re pleased that this resolution allows us to move forward and remain focused on what matters most – serving our customers.”

Industry Advocates Raise Questions Amid Settlement Announcement

Despite the settlement, some are still skeptical.

“I suspect there is a lot less to this deal than meets the eye,” says Gay Gordon-Byrne, executive director of the Repair Association .

She has questions, including: In the settlement, Deere agreed to make available to farmers for 10 years “the digital tools required for the maintenance, diagnosis and repair” of large agricultural equipment, including tractors, combines and sugarcane harvesters. What does that mean for other John Deere equipment?

In response, John Deere says its latest digital self-repair tool, Operations Center PRO Service, launched in July 2025, is designed to enhance how John Deere equipment owners use, maintain, diagnose, repair and protect their equipment. The tool provides support capabilities across John Deere’s agriculture, turf, construction and forestry equipment portfolio.

Yet unknown, Gordon-Byrne says, are the outcomes of 16 right-to-repair bills that cover ag equipment filed this year in 16 states.

“Several are likely to pass with much stronger requirements,” she adds.

Meanwhile, Willie Cade, Repair Association board member and a consultant on the case since it was filed in 2022, says he believes Deere will continue to move the goalposts and keep farmers reliant on their “monopolistic” repair policy.

“It’s too little, too late, and it will not fundamentally change the monopolistic repair environment that Deere enjoys,” he says.

The settlement must still be approved by the U.S. District Court for the Northern District of Illinois.

Trump Signals More DEF Rollbacks, Pushes Manufacturers to Lower Equipment Costs

Fri, 27 Mar 2026 18:48:39 GMT

In front of a gathering of farmers, ranchers and growers at the White House, President Trump and EPA announced new guidance that will remove the DEF sensor requirements, which the Small Business Administration (SBA) estimates will save farmers $4.4 billion a year and translate into $13.79 billion for Americans. Administrator Lee Zeldin says the move impacts farmers, truckers, motor coach operators and other diesel equipment operators.

“I have heard from truck drivers, farmers and many others complaining about DEF and pleading for a fix in all 50 states I visited during my first year as EPA administrator,” Zeldin says. “Americans are justified in being fed up with failing DEF system issues. EPA understands this is a massive issue and has been doing everything in our statutory power to address this. Today, we take another step in furthering our work by removing DEF sensors. Farmers and truckers should not be losing billions of dollars because of repair costs or days lost on the job.”

Every farmer now has the Right to Repair their own equipment thanks to President Trump. It’s crazy that our talented farmers were being prevented from doing this previously. This announcement is about common sense. Farmers will be able to spend more time in the field and less… pic.twitter.com/4hROUN45EU
— Lee Zeldin (@epaleezeldin) March 27, 2026

New Guidelines Focus on DEF Sensors

EPA says that sudden speed losses and shutdowns caused by DEF system failures compromise safety and productivity. It calls the issue unacceptable and problematic. In a release, EPA says it plans to continue to pursue all legal avenues to address Americans’ complaints. On Feb. 3, 2026, EPA demanded critical data on DEF system failures from the manufacturers that account for over 80% of all products used in DEF systems. This information will arm EPA with what it needs to permanently address DEF system failures. Thus far, the agency has received data from 11 of the 14 manufacturers, and in less than a month, EPA has turned around preliminary findings to issue today’s guidance, demonstrating Administrator Zeldin’s commitment to fixing this issue.

“Today, by eliminating DEF mandates, the Trump Administration is taking yet another step to free up hardworking Americans to focus on the vital work of feeding, clothing, building, and fueling our nation,” says SBA Administrator Kelly Loeffler. “I applaud Administrator Zeldin for his leadership on this issue, and I look forward to our continued collaboration to cut red tape for small businesses across the U.S. food supply chain.”

Several ag equipment manufacturers were highlighted during the event at the White House, including John Deere. The company weighed in EPA’s latest announcement about DEF.

“John Deere applauds the EPA’s leadership to provide as much flexibility through agency guidance as possible to limit the frequency of false DEF-quality inducements,” says Kyle Gilley, vice president for global government affairs at John Deere. “Today’s announcement builds upon EPA guidance from February 2026, requested by John Deere, to provide farmers additional tools to complete emissions-related repairs. These announcements are a win for farmers and their ability to keep modern equipment operating in the field.”

EPA says the preliminary review of the warranty data suggests that DEF sensor failures are a significant source of warranty claims and DEF-related inducements. The agency’s new guidance makes clear that under existing regulations, manufacturers can stop inaccurate DEF system failures by removing traditional emission sensors, known as Urea Quality Sensors, and switching to nitrous oxide (NOx) sensors.

EPA also affirms that approved NOx sensor-based software updates can be installed on existing engines without being treated as illegal tampering under the Clean Air Act. This is in line with EPA’s February 2026 Right to Repair clarification guidance , which removed a major barrier keeping farmers from fixing their faulty DEF systems in the field. EPA anticipates the switch will greatly curb errors that traditional sensor technologies have been prone to and reduce the issues Americans face with inaccurate DEF failures.

For more information, see EPA’s Diesel Exhaust Fluid .

Trump Calls on Manufacturers to Lower Equipment Prices If DEF Rolled Back

During Friday’s event, Trump also spoke about the rising complexity and cost of modern farm equipment.

“When you buy a tractor today, you spend 50 percent of your time fixing the environmental — I say environmental impact statement garbage that’s on the tractor,” he says.

He adds that equipment often includes computerized systems that can shut down tractors unnecessarily, increasing repair costs.

“I said to the head of John Deere, ‘Is this a good thing or a bad thing?’ He said, sir, you have no idea how bad it is. It’s made our tractors so complicated. … We want to go back to the old ways, sir. And I said, I agree with you 100 percent.”

During remarks at the event at the White House today, President Trump said EPA is working to further roll back DEF-related requirements and pushed manufacturers to cut equipment costs:

“You’re going to lower the cost of a tractor… they’re going to be able to very shortly…
— Tyne Morgan (@Tyne_Ag) March 27, 2026

The president says the administration is looking into further rolling back DEF requirements, but as he does, he is also urging manufacturers to reduce equipment prices for farmers if the added environmental regulation costs are no longer there.

“Lee (Zeldin), I think we can say, I know you’re in the process of cutting out massive amounts of nonsense that are mandated to be put on your tractors, that all of your trucks that cost your fortune…and I know that they’re going to do this. And I asked one thing, you got to promise me one thing. You’re not going to take any profits. You’re going lower the cost of a tractor. I want you to lower the costs. And if they don’t lower the course, you’ll let me know. And I’ll have to do a big number of those companies. Okay? They’re going to be able to, very shortly, produce a bigger, better tractor and substantially less money. It’s going to be better. It’s gonna be a better tractor at substantially less,” Trump says.

He adds that future tractors will be simpler, more reliable and less expensive.

“I want John Deere and Case and all of the great companies … to give it to you in the form of lower tractor and equipment costs. And I think it’s going to have a huge impact,” he says.

President Trump then directed EPA Administrator Zeldin to explore ways to require, or mandate, manufacturers to lower the cost of farm equipment.

EPA’s guidance issued on Friday is part of a broader effort to address complaints from farmers, truckers and other diesel equipment operators about DEF system failures that cause equipment shutdowns, but Trump says more action on DEF is currently underway.

John Deere Unveils New High-HP 8-Series Tractors Alongside Key Planter and Combine Updates

Wed, 25 Feb 2026 01:04:15 GMT

John Deere is pushing its flagship 8 Series tractor into new territory, launching a ground‑up redesign that aims to give farmers 9 Series power in an 8 Series body — without sacrificing the maneuverability growers rely on for planting and row-crop work.

“We’re really excited to introduce this new line of 8R and 8RX tractors,” said Michael Porter, marketing manager during a media event at the company’s Austin, Texas, facility. “Our customers have been asking for a tractor that really fits this gap where we need the power of our 9 Series but still delivering the maneuverability and comfort of a row crop tractor.”

Bridging the Gap Between 8R and 9R
Until now, Deere’s 8R lineup topped out at 410 hp, with the 9 Series picking up from there. The new high‑horsepower 8R and 8RX models (444, 490 and 540, wheels and four‑track machines) slide in squarely between those platforms.

The goal: pull ever‑larger planters, high‑speed tillage tools and big manure tankers while still feeling like a row‑crop tractor.

“This needs to feel like an 8 Series,” Porter said. “It needs to turn super tight, feel nimble and not feel like a bigger tractor.”

JD14 Engine and ‘Punching Above Its Weight’
At the heart of the new tractors is the JD14 engine, borrowed from the 9 Series and dropped into an all-new 8-Series frame. Deere pairs that with an updated power strategy Porter says fundamentally changes how these tractors perform under load.

“We’re introducing what we call peak power IPM (Intelligent Power Management),” he said. “We’re taking our max engine horsepower and adding IPM to it to get an additional 40 horsepower on top of that which allows the 8R and 8RX 540 to max out at 634 hp under some conditions.”

Porter says the result is a machine that “punches outside of its weight class when it comes to power and performance, able to pull massive implements like DB90 planters, high-speed tillage tools
and large grain carts.

“This tractor has no problem pulling a 90‑foot high speed planter at 10‑plus mile an hour speeds,” Porter said, adding it can cover 1,200 acres a day under favorable conditions.

Off‑Board Electric Power at 56 Volts
Beyond raw horsepower, Deere is baking in electrical capability that ties tractor and planter more tightly together.

“This is also going to unlock our new [56V power] offboarding option,” Porter said of the Electronic Variable Transmission (EVT). “You’ll have one plug… that’ll power our electric row units straight from the tractor, really showcasing that ultimate planting solution.”

Instead of separate PTO or hydraulic power generators for modern electric planters, Deere’s vision is simple: plug the Deere planter into the Deere tractor and go.

Although the new 8R machines are visibly larger, Deere redesigned the frame, steering and ballast system around one non‑negotiable: “One thing we were not willing to sacrifice is the nimbleness and the feel of our row crop tractors,” Porter said. “We wanted it to turn like an 8 with the power of a 9.”

New John Deere Operator Experience
The new tractors are the first to receive Deere’s completely redesigned cab, CommandARMand drive controls, which will roll out across the 8 Series.

Highlights include:
· Push‑button start and a standardized left‑hand reverser
· A new seat with expanded adjustments, optional heating and massage, and ventilation
· Integrated wireless phone charger
· A new convenience display
· Simplified, highly configurable paddle switches and buttons on the CommandARM

Deere is also unifying drive controls into three new drive strategies (CommandX, CommandX Plus, and CommandX Pro). This suite allows operators to tailor their driving experience. Each level builds on the previous one unlocking additional features and customization to help meet each farmer’s needs.

To determine which new 8-Series tractor model will best fit your farming operation, contact your local John Deere dealer or visit deere.com.

New Planter Enhancements

John Deere is introducing several new planter enhancements – all designed to help farmers meet key agronomic success factors, including uniform emergence, uniform spacing, correct seed population and nutrient availability. Advancements in planter technology have been made in furrow application, furrow depth and residue management, uptime and logistics.

“Farmers look for agronomic success at planting as their entire season depends on it,” said Anthony Styczinski, marketing manager, planters and air seeders. “Increased input and seed costs demand we do everything we can to give the seed the best chance.”

Correct fertilizer application at the time the seed hits the ground is a part of the equation to give the seed the best possible start. Model year 2027 John Deere planters will have an option for a dual-product fertilizer system that allows operators to carry and apply product in-furrow and/or off to the side.

(John Deere)

Fertilizer Application Enhancements
Correct fertilizer application at the time the seed hits the ground is a part of the equation to give the seed the best possible start. Model year 2027 John Deere planters will have an option for a dual-product fertilizer system that allows operators to carry and apply product in-furrow and/or off to the side to give the corn plant the right nutrients at the right time of the growth stage, leading to higher corn yields.

The dual-product system includes both ExactShot and ExactRate. ExactShot is John Deere’s in-furrow application that delivers nutrients directly to the seed where they are used most efficiently. ExactShot saves up to 66% of in-furrow nutrient input. The second part of the dual system is ExactRate, which applies high-value fertilizer off to the side.

The combined system includes dual liquid tanks, and a dual set of stainless-steel fertilizer lines with pumps relocated under the tanks. Both liquid tanks have fertilizer-level sensing, making it easy for the operator to know how much product is available in each tank.

Another update is a new agitation system that keeps certain chemicals suspended and separated in the tank to ensure even product coverage. An auxiliary tank option enables the use of high-value micronutrients, biologicals, fungicides, and insecticides.

The dual fertilizer system is available from the factory on model year 2027 1775NT – 16/24R, and DB60 – 24R planters.

Furrow Optimization
“The importance of consistent seed depth and a clean furrow are critical to getting that seed off to the right start,” Styczinki said. “Studies show that uniform emergence can improve yield up to 20 bushels per acre, emphasizing the need to optimize the furrow as much as possible.”

New this year to John Deere planters is ExactDepth, an electric depth control that supports an in-cab on-the-go range of depth adjustments and individual row unit depth calibrations. ExactDepth also allows operators to optimize depth with prescriptions for each field and/or subfield zones.

Furrow residue has shown that one day of delayed corn emergence can reduce plant yield by 6%, on average. John Deere’s FurrowVision solution helps operators identify when residue is impacting the furrow, allowing them to manually optimize row cleaner settings. This system features three in-furrow cameras mounted on the planter that provide real-time sectional views of the furrow, as well as depth measurement readings, residue detection filter and additional quality map layers in the John Deere Operations Center.

Another new feature to improve furrow quality is Downforce Automation powered by FurrowVision, optimizing downforce settings and making it easier to create the best furrow in every field. Downforce Automation optimizes the amount of applied downforce by taking into consideration ground contact, soil resistance and furrow health as measured by FurrowVision.

Planting Logistics
Tight planting windows demand keeping the planter rolling as much as possible. Logistics is a new feature available through the John Deere Operations Center for those with the G5 Advanced license. Logistics provides real-time monitoring of equipment location, work status and product levels, keeping everyone on the farm informed and updated.

Combine and Front-End Equipment Updates

John Deere is making a wide range of updates and enhancements to its model year 2027 X9 and S7 combines and front-end equipment. Utilizing the latest in predictive and automated technologies, these new features promise to help farmers harvest under more diverse and dynamic crop conditions, utilize the automation across more crop types, and minimize the level of intervention required by the operator.

For model year 2027, Predictive Ground Speed Automation features Green Crop Detection. This new feature uses enhanced processing power and a highly trained algorithm to accurately detect green crops within an otherwise-mature stand. The result: The combine can adjusts its ground speed in response to a wider range of crop conditions, improving overall harvest efficiency.

(John Deere)

“These updates will enable our customers to achieve three critical goals: getting their crops out during tight harvest windows; helping less experienced operators perform better in the field; and achieving an efficient, high-quality harvest,” said Nathan Kramer, John Deere harvesting marketing manager.

The new model year 2027 combine features include:

Harvest Settings Automation updates
Harvest Settings Automation helps operators get into the field faster by automatically setting concave clearance, fan speed, rotor speed, sieve clearance and chaffer clearance, all based on the combine model, crop type and geolocation. After the operator inputs limits for grain loss, foreign material and broken grain, the system automatically adjusts the five combine settings to stay within the selected limits.

Harvest Settings Automation is currently available for corn, soybeans, wheat, barley, canola and rice. For model year 2027, Harvest Settings Automation will add lentils, peas, rye, triticale, oats and sunflowers to the list of crops from which producers can choose.

Predictive Ground Speed Automation updates
First offered for model year 2025, Predictive Ground Speed Automation controls the combine’s ground speed based on crop height and biomass measurements taken pre-harvest from satellite scans and from on-the-go measurements made by cab-mounted cameras.

Predictive Ground Speed Automation uses terrain maps to automatically adjust combine speed for sensitive areas like waterways, ditches, and terraces. Cab-mounted cameras add real-time detection of conditions such as down crops or dense weed patches, allowing precise ground speed regulation through these areas for optimal performance.

For model year 2027, Predictive Ground Speed Automation features Green Crop Detection, a new feature that uses enhanced processing power and a highly trained algorithm to accurately detect green crops within an otherwise-mature stand. Green Crop Detection allows Predictive Ground Speed Automation to adjust the combine’s ground speed in response to a wider range of crop conditions, improving overall harvest efficiency.

John Deere is also launching Precision Upgrade Combine Automation Packages allowing customers that purchased the Select Technology Package with a MY25 or newer S7 or X9 from the factory to upgrade to Premium or Ultimate Technology Packages. Farmers who purchased the Premium Technology Package from the factory now have the option to upgrade to the Ultimate Technology Package.

Other MY27 features include:
Tru-Threshconcaves with remote concave and separator grate adjustment. New half-length concaves allow modular installation, improved durability and are compatible with new model year 2027 X9 combines.

HarvestLab Install Ready. All model year 2027 X9 combines will feature factory pre-cut openings in the clean grain elevator suitable for HarvestLab mounting making installation easier.

JDLink Boost. Both X9 and S7 combines can come equipped with a JDLink Boost receiver from the factory providing satellite connectivity in areas with limited or no mobile connectivity.

Power folding ladder. All model year 2027 John Deere X9 and S7 combines will feature a new power folding ladder option similar to those available on select John Deere sprayers.

New 35’ (10.7m) unloading auger. The new unloading auger on the X9 offers an additional 4ft (1.22m) of clearance between the header and unloading auger, enabling the use of wider headers.

New 550-bushel grain tank capacity. The optional 550-bushel grain tank on the X9 allows for longer time between unloads, more capacity when opening fields, and includes heavy-duty final drives.

To learn more about the new John Deere planter options, combine enhancements and front-end equipment updates contact your local John Deere dealer or visit deere.com.

Exclusive: In the Eye of the Cycle, John Deere Charts a Path Through Ag’s Slump

Fri, 13 Feb 2026 21:25:39 GMT

After months of workforce reductions and sliding equipment sales, John Deere is reversing course, announcing it will bring 140 employees back to its Waterloo, Iowa, operations as demand ticks higher for its 8R and 9R tractors.

The recall comes even as Deere forecasts the North American ag equipment market will decline another 15% to 20% in 2026, underscoring the push-and-pull shaping today’s farm economy. Large equipment sales remain under pressure from lower commodity prices and tighter margins, yet pockets of global demand are forcing Deere to recalibrate production in real time.

In an exclusive interview with Farm Journal this week, Deere & Company President Deanna Kovar laid out how the company is navigating that tension: tightening its long-standing build-for-retail manufacturing model, adjusting output month to month and working to protect farmers’ equipment equity during a downturn.

At the same time, Deere is attacking costs where it can, reducing prices on 187,000 parts over the past two years and preparing to roll out a new lower-priced tier of replacement parts later this summer. The company is also testing a tractor powered by E-98 ethanol, technology that could eventually eliminate the need for Diesel Exhaust Fluid (DEF) altogether while driving even more demand for the crops farmers already grow.

For Kovar, who grew up on a Wisconsin dairy farm before spending 26 years rising through Deere’s ranks, the stakes are personal. Now, just months into her role leading Deere’s Worldwide Agriculture & Turf Division, she is steering the company through one of the sharpest equipment pullbacks in recent memory, while positioning it for what comes next.

A Cyclical Business in a Prolonged Downturn

The ag equipment cycle has clearly turned. Industry data show steep drops in large equipment sales, and Deere’s internal outlook aligns with the broader trend.

“Deere is 188 years old, so we know we’re part of a cyclical business of ag equipment, but definitely we’re seeing similar numbers. Our expectations that we shared in our last quarterly earnings was that the North American equipment market would be down 15% to 20% again in 2026. We recognize the ag economy is in a tough spot at the moment, and we’re working hard to make sure we can help farmers become more productive and more profitable through using our equipment and technology solutions, but it’s tough out there.”

She says the Association of Equipment Manufacturers figures for 2025, which show sales of 4WD tractors fell nearly 42% and combine sales are down 36%, align with what Deere is seeing.

The significant slump in sales doesn’t come as a surprise to row crop farmers who’ve seen several consecutive years of declining net farm income following a record high in 2022. USDA’s first official forecast for 2026 suggests continued pressure and another year of declining net farm income, with not much relief on input prices and stagnant commodity prices. Kovar says Deere understands the financial strains producers are seeing.

“Overall, the outlook for 2026 is that farmers are going to continue to be under pressure from a commodity price standpoint,” she says. “We’re certainly seeing input costs somewhat flatten for producers, and, of course, many producers are grateful for the government payments that will help them start 2026 maybe in a better place than they would have without it. Certainly great yields last fall were a good positive thing for producers, but it’s still putting a lot of pressure on commodity prices today.”

For Deere, that pressure translates directly into lower equipment demand and tough decisions inside its factories.

Manufacturing Adjustments: Building for Retail in Real Time

Over the past year, Deere announced workforce reductions across multiple Midwestern facilities. Since 2024, it’s reported John Deere laid off over 2,000 employees in the U.S., with those jobs primarily located in Iowa and Illinois. Recently, it reversed course in a couple locations, announcing it would bring some of those employees back.

Back in January, Deere also announced it was returning 99 workers to the job in Iowa, impacting both its Davenport Works and Dubuque facilities. But Deere said this week it’s also bringing back jobs at its Waterloo facility.

“We’re constantly evaluating what we think the market will be. And it’s not an annual thing. It’s a month to month, a quarter-to-quarter opportunity. And yes, we just announced 140 workers to come back to our Waterloo operations. This is the operations where we make the drive trains for 8R tractors, where we pour the castings for the new high horsepower 9R tractors, where engines are made, and where we put tractors final assembly together. So we’re always happy when we can bring workers back into our factory. And it’s because we’re starting to see a little tick up in demand for those tractors,” she says.

Kovar says it’s not necessarily just a North American phenomenon. The uptick in demand is coming globally.

“We are seeing some signs that there could be some opportunities, but much of this is going to be iterative over time. It won’t be from a very low point to a very high point. We expect over time that we can start to see things normal,” she adds.

Kovar emphasizes Deere’s long-standing “build-for-retail” philosophy, avoiding overproduction that would flood dealer lots and depress used values.

“We’ve been in business for 188 years, so we’re always making sure that we’re being as efficient and effective as we can at building the quality products that farmers come to rely on. So we’re all always adjusting how we manufacture, how we make sure we have the quality checks and the automation to make sure we’re making every tractor as good as we can,” says Kovar.

She says the company is also working to forecast demand expectations and where that additional demand could surface. But she says for the past 25 years, the company has been focused on a build-to-order mentality, especially in the larger ag equipment space.

“We are a build for retail mentality,” says Kovar. “We don’t want to build it unless somebody wants it. So this has been something we’ve been working on for 20 years, and we will continue to be focused on really understanding the demand in the market and making sure we’re setting up schedules and plans to build for that amount.”

Equipment Prices: It’s About the Trade Differential

Few issues generate more coffee-shop debate than equipment prices. Farmers have seen machinery values dramatically climb over the past five years. Kovar points out that looking at sticker price alone misses the bigger financial picture.

“We’re always looking at making sure we’re delivering value for farmers when they buy our equipment, when they buy our technology,” Kovar says. “When we think about the price of equipment it’s really important we understand that farmers, when they buy a new piece of equipment, it’s really about the trade differential from the product they’re trading in to the one they’re buying, and if we were to lower the price of equipment, it would lower the trade-in value of their used equipment as well. We’re always very mindful of the equity farmers have in their equipment fleet and the fact it’s a huge part of their balance sheet.”

Not only does Deere need to be careful that changes don’t impact the trade differential, but she says the company is also focused on making sure there’s a balance between products being affordable and creating the value farmers expect.

That balance, of affordability versus protecting used values, according to Kovar, shapes Deere’s pricing philosophy in a down cycle.

Lowering the Cost of Technology and Parts

While base machine pricing remains complex, Deere is targeting affordability in other ways. The first, she says, is on the technology side, and lowering the upfront cost.

“We’re lowering the barrier to entry to amazing technologies like ExactShot fertilizer systems, See & Spray sprayer systems and a combine automation system so that more farmers can afford to get into the technology. These technologies are saving inputs, ensuring we’re getting all of the grain out of the field and increasing yields. That strategy to lower the upfront cost of those technologies, and help the customer pay for it as they get the value from it, is a huge step forward in allowing affordability of the technology.”

On repairs and parts, she points to self-service tools and direct price reductions. She says the company is constantly looking at the cost of parts for their equipment.

“Over the last two years, we’ve reduced the price on over 187,000 part numbers in the John Deere system. Later this summer, we’re going to be announcing a new tier of parts from John Deare that will allow us to give customers choice when they buy parts from us as to whether they want the traditional OEM, that likely has a longer life, or if they want to look at a lower cost option,” Kovar says.

Deciding between the two parts tiers depends on:

How much a farmer uses the machine
Equipment age
How long a farmer intends to keep that piece of equipment

Retrofit Kits: Precision Without the New Iron Price Tag

As new equipment sales slow and more farmers turn to the used market, Deere sees retrofit technology as a critical bridge, allowing producers to upgrade performance without taking on the cost of a brand-new machine.

Kovar says retrofit kits are designed to separate technology adoption from iron replacement.

“I think the beauty of retrofit kits is you don’t have to buy a brand new piece of equipment to get brand new technologies. Just last year we launched what we call our precision ag essentials kit, which is the foundation of our technology stack. It’s where farmers start to go from no precision to a more precision mentality, and this ability allows them to put a John Deere GPS receiver, a display and a modem on any piece of equipment, Deere or non Deere,” Kovar says.

The strategy fits squarely into Deere’s broader push to lower the barrier to entry for precision ag. By allowing a GPS receiver, display and modem to be installed on any brand of older equipment, the company is effectively expanding the addressable market for advanced automation and data tools.

“We’re seeing people put these kits on 20-year-old tractors and then being able to do things like AutoTrac, AutoPath and turn automation, section control, the things that can save 10% of inputs and make sure your stand is better in the spring and your weeds are deader during the season,” Kovar says. “This is a huge opportunity for every farmer to get more into precision. Once you get into that base of the technology stack, the sky’s the limit to be able to go to other products like ExactEmerge or See and Spray — these technologies that really drive savings to the bottom line for farmers.”

In a downturn defined by lower commodity prices and cautious equipment purchases, Deere is betting the future of precision ag won’t be limited to the newest machines on the lot, but will increasingly ride on tractors that have already been in the field for decades.

Right to Repair, EPA and DEF: Seeking Clarity

Right-to-repair and diesel exhaust fluid (DEF) rules have been flash points between manufacturers and producers with two major announcements from EPA.

In early February 2026, EPA made a right-to-repair guidance announcement guidance and actions supporting the right to repair for farmers and equipment owners, specifically addressing issues with Diesel Exhaust Fluid (DEF) systems and emission controls. The guidance clarifies the Clean Air Act allows for temporary overrides of emission systems during repairs, prohibits manufacturers from restricting access to tools or software, and enables repairs in the field.

The following day, EPA announced the agency is demanding detailed failure data from major diesel engine manufacturers as it considers additional rules aimed at reducing DEF-related shutdowns and derates that have plagued farmers, truckers and equipment operators for years.

“I think if you step back and think about what EPA’s done over about the last nine months, there’s been two important messages. One was last summer when they gave voluntary guidance that said we should extend the time from when a customer might have an issue with their DEF systems and not cause them to go into an inducement or a derate within two hours, which was the original rule. We’re very glad EPA has come out and said we can extend that time to give farmers more time to maybe finish the field, finish the day before they have to execute a derate or go through a regen on their DEF,” Kovar says.

She calls it a huge opportunity for Deere and one to which the company is already responding.

“We’re in the process of making sure we can extent that time on all the equipment we’re producing. We’ll do that over the coming months and years to help make sure we’re extending that time and not putting people in jeopardy of having a shutdown opportunity,” Kovar says.

On off-road right-to-repair clarity, Kovar says EPA’s right-to-repair guidance announced in February directly responds to a formal request the company made to the agency in June 2025 .

“[EPS] had already shared that on-road equipment didn’t have to go to the original equipment manufacturer or an authorized repair shop to turn your tractor or your truck back on after you had a deratement issue. We said, ‘Hey, we have tools that a farmer can do this on their own, but the way we read your rules, we believe we need you to tell us it’s OK.’ We’re grateful that last week EPA came out and said, yes, it is OK for off-road equipment for farmers to fix their own issues. We’re in the process of making sure John Deere Operations Center ProService, which is our self-repair tool any farmer can access, by early March, mid-March, we want to have the ability for a farmer to, if they run into a deratement issue on their tractor or combine or whatever, use Operation Center Pro Service to get their tractors back up.”

If DEF Goes Away, It’s Not a Quick Switch

With political discussions swirling around eliminating certain environmental regulations, and President Trump specifically stating he wants to see those regulations removed on equipment , some farmers wonder whether equipment could quickly be built without DEF systems.

When Trump was in a roundtable with farmers in December, he claimed removing those requirements on equipment would prevent breakdowns and make equipment cheaper. During the one-on-one interview with Kovar, Farm Journal asked if removing DEF on equipment would bring down prices.

“We have to really understand what they mean and how they want to go about it before we can really answer, does it make equipment cheaper? I think we’ve spent 15 years perfecting the system we have today, so we’ll have to continue to understand how far back do we think we’re going to go, how long would it take us, because we don’t have all of the technologies that don’t have DEF today,” Kovar explains. “If it were called tomorrow, we couldn’t start building tractors without it the next day.”

Removing DEF is not as simple as flipping a switch on the assembly line. Instead, she says Deere is focused on making sure farmers have the ability to repair their own equipment if it would go into derate. She thinks that’s a huge step forward in solving some of the issues that farmers have had with DEF.

Deere Tests an E-98 Ethanol Tractor

Even as debate continues in Washington over DEF requirements, Deere is exploring a future that could bypass the issue entirely.

While the company says it remains engaged with EPA on next steps surrounding DEF and emissions policy, Deere is also investing in an alternative fuel platform, an ethanol-powered tractor designed to run on E-98. The tractor will debut at Commodity Classic in two weeks.

“We’re not just thinking also about diesel, right, we also considering how might we fix this problem another way. And that’s an ethanol tractor we’ve been using across Iowa and other places. It’s early for us, but the idea that we could use E-98 to run a tractor, it’s so clean you don’t need diesel exhaust fluid to run it. We’re early in trying to pioneer what is an alternative to diesel that would allow a farmer to grow the fuel they put in their tractor to grow next year’s crop. It’s something we think we need to continue to talk about. There is a ton of infrastructure that would need to follow to allow an E-98-type fuel to flow and be on farm, but we think it’s an opportunity in the long run to help agriculture grow the fuel they use to grow the food we all eat.”

Deere confirms the early results are promising.

According to Deere, the limiting factor isn’t the engine technology itself, it’s the infrastructure needed to support it.

“Do we have the fuels available? Do we have the on-farm ability? Are the fuel companies ready to deliver it to the farm? At this point, there is a much bigger system challenge that will have to work,” Kovar says.

Advocating for Demand: Ethanol, Exports and E-15

Turning the ag economy around, in Kovar’s view, is about demand, both domestic and global. Not only is Deere working on equipment that could run with higher blends of ethanol, but Deere is also advocating for more demand.

“Certainly, we’re focused on helping farmers grow more with less. At the same time, we’re focused on helping to make sure there are markets for the crops our producers sell. We certainly spend a lot of time advocating for agriculture and for producers to have access to markets. We’re grateful for all of the trade deals that have happened here recently. We’re hopeful they start to materialize, and we see more and more grains flowing outside of the U.S. in exports. We also know we’ve got a huge opportunity here in the U.S. to drive ethanol and renewable fuels,” Kovar says. “We’re focused on making sure we’re using our voice at Deere to advocate for agriculture to not only feed the world, but fuel it. It starts with E-15, which we are hopeful we can get across the finish line at some point very soon. But it can’t end there. We have to continue to advocate for renewable diesels and an ethanol future, so we have to make sure farmers can sell their grains at a price that’s profitable, and it’s all about creating demand.”

The Next Five Years: From Data Collection to Real-Time Decisions

For Deere, which sees itself as a technology company, Kovar says she also sees Deere as a smart industrial company. With a focus on technology, she thinks the future isn’t about a single breakthrough machine, but rather about what happens behind the scenes in the data.

When asked what the biggest shift will be over the next five years, Kovar points to the evolution of information rooted in data.

“I think if you look back over those 25 years of technology, data has been such an important part of it. It started with yield maps, yield monitoring and binders on a shelf and has evolved over time to a cloud-based system. Everything’s connected. With Deere, it’s about John Deere Operation Center and how farmers can leverage that data, share it with partners, with their seed dealer, with their ag retailer, with the banker and with their landlords and have this really cohesive opportunity to bring all of the data they have in agriculture into one place,” Kovar says.

Personally, she sees the next step involving Deere helping farmers move beyond timely insights to timely decision-making.

“How do we help [farmers] get insights, timely information, that helps them make the best decision they can make in that moment on their unique piece of land in the middle of wherever they are farming and really give them confidence the data can help them drive to even better decisions,” she adds. “If we’re going to help them be more productive and be more profitable, it really starts with all the decisions they make. I think this next three to five years is a huge opportunity for us to make sure we are connecting all of their data in one place and helping them make really important decisions in real time that help them become more.”

Instead of one sweeping, industry-altering change, Kovar sees steady gains driven by machine learning, automation and in-the-moment decision-making, sometimes by the operator and sometimes by the equipment itself.

“I think that’s a huge part of the next three to five years, and those decisions happen because they’ve consciously made them or the machines are making them. If you think about See and Spray, it is deciding whether that’s a weed or a plant and only spraying the weed to save 50% to 60% of the herbicides,” Kovar says. “Those kind of in-the-moment decisions are a huge opportunity over the next 3 to 5 years as computer vision and machine learning compute and all of these things continue to accelerate at a pace that is very hard to keep up with.”

For Deere, the future isn’t just bigger iron or even more automation, it’s about connecting every data point on the farm and turning it into actionable insight, fast enough to matter in the field.

Watch the full interview here:

More DEF Relief? EPA Takes New Action for Farmers and Truckers

Tue, 03 Feb 2026 16:14:38 GMT

On the heels of clarifying farmers’ right to repair their own equipment, EPA is escalating pressure on diesel engine manufacturers over ongoing Diesel Exhaust Fluid (DEF) system failures the administration claims continue to sideline farm machinery and trucks.

On Tuesday, EPA Administrator Lee Zeldin announced the agency is demanding detailed failure data from major diesel engine manufacturers as it considers additional rules aimed at reducing DEF-related shutdowns and derates that have plagued farmers, truckers and equipment operators for years.

The move builds directly on Monday’s EPA right-to-repair guidance announcement that clarified the Clean Air Act does not prohibit farmers from fixing their own non-road diesel equipment, which includes making temporary emissions overrides when necessary to complete repairs.

“As I traveled to all 50 states during my first year as EPA administrator, I heard from truck drivers, farmers and many others rightly complaining about DEF and pleading for a fix,” Zeldin said in a statement on Tuesday. “EPA understands this is a massive issue, which is why we have already established commonsense guidance for manufacturers to update DEF systems.

“Today, we are furthering that work and demanding detailed data to hold manufacturers accountable for the continued system failures,” he added.

While neither announcement fully rolls back DEF requirements on tractors, a step many farmers and truckers continue to push for, both signal movement in that direction.

With today’s news in the mix, here’s what farmers and truckers need to know:

1. Increased Operational Up-Time.

The most immediate benefit is the reduction of “forced downtime.” Under the clarified guidance announced on Feb. 2, farmers can now perform temporary emissions overrides to complete essential work, such as planting or harvesting, even if a DEF failure occurs. The extension of warning periods — specifically the 36-hour window for non-road equipment before a derate kicks in — provides a buffer to finish a job before seeking repairs.

2. Legal Empowerment for Repairs.

EPA has explicitly stated the Clean Air Act cannot be used by manufacturers as a shield to prevent farmers from fixing your own equipment. This clarification removes a major legal hurdle in the right-to-repair movement, potentially lowering repair costs by allowing farmers and independent mechanics to access the tools and software needed to address DEF-related faults.

3. Manufacturer Accountability.

Under Section 208(a) of the Clean Air Act, EPA is demanding warranty and failure data for Model Year 2016, 2019 and 2023 engines from 14 major on-road and non-road diesel manufacturers (covering 80% of the market). That shifts the burden of DEF reliability from the end-user to the manufacturer. EPA says the information will help determine whether persistent DEF problems are tied to specific product generations, system designs or materials, and will inform further regulatory steps in 2026. Manufacturers have 30 days to comply or face potential enforcement actions.

4. Impact on Machinery Values.

Auction data suggests farmers are already voting with their checkbooks. According to Machinery Pete , demand and values remain strongest for pre-DEF used equipment, while interest in DEF-equipped machinery has softened.

If these EPA actions lead to more reliable DEF systems or easier repairs, the high demand (and inflated prices) for older, less efficient equipment might eventually stabilize as newer models become less of a liability in the field.

5. More Changes are Coming.

When asked why EPA has not eliminated DEF requirements entirely,Zeldin said the agency said it is actively building on last summer’s guidance and actively moving toward “common-sense” adjustments that prioritize productivity alongside emissions standards.

EPA’s demand for warranty and failure data follows DEF guidance issued in August 2025 that significantly softened inducement rules. That guidance delayed severe derates, reduced sudden shutdowns and required manufacturers to update software so operators could continue safely working while addressing faults.

For heavy-duty trucks, warning periods were extended to up to 650 miles or 10 hours before derates begin, with weeks of normal operation allowed before speed is limited. Non-road equipment now sees no impact for the first 36 hours after a DEF fault.

EPA has also said that starting with Model Year 2027, new diesel trucks must be engineered to avoid sudden and severe power loss after running out of DEF.

EPA Backs Farmers, Affirms Right to Repair Equipment

Mon, 02 Feb 2026 17:42:09 GMT

EPA issued new right-to-repair guidance on Monday, clarifying how the Clean Air Act applies to non-road diesel equipment. It’s a move EPA Administrator Lee Zeldin says is intended to end years of confusion and misuse of the law that has limited farmers’ ability to fix their own machinery.

“Unfortunately, equipment manufacturers have misused the Clean Air Act by falsely claiming that environmental laws prevented them from making essential repair tools or software available to all Americans,” he says. “Because of this misinterpretation of the law, manufacturers have limited the ability of farmers and independent repair shops to repair equipment.”

How Much Will Right to Repair Save the Average Farm?

According to Kelly Loeffler, Small Business Administration (SBA) administrator, the savings could be $48 billion across agriculture. For an individual farm, that could mean:

$33,000 in savings per repair
$3,000 to $4,000 in potential yield losses avoided due to reduced downtime
10% reduction in annual operating costs
Up to 80% reduction in repair costs annually

Loeffler says savings come from avoiding dealer-only repairs, reducing downtime during critical fieldwork windows, and eliminating transportation and labor delays tied to authorized service requirements.

The news came as a joint announcement on Feb. 2 with Loeffler as well as USDA Secretary Brooke Rollins.

“Today we are issuing guidance out of the Trump EPA to make abundantly clear that if you own your farm and other non-road diesel equipment, you have the right to fix it,” Zeldin says. “This might seem like a no-brainer, but ask any American farmer and they will tell you about the headaches and costly hassles that they have been forced to endure at the hands of equipment manufacturers.”

Zeldin says manufacturers have relied on what he calls a false interpretation of the Clean Air Act to restrict access to repair tools, software and diagnostic systems. He says today’s announcement will make that new guidance clear.

What EPA’s Announcement Didn’t Include? A Complete Rollback of DEF

Following today’s right-to-repair announcement, Farm Journal asked EPA why the administration isn’t also removing Diesel Exhaust Fluid, or DEF, requirements for farm equipment. Farmers have long cited DEF as a major contributor to rising equipment costs, particularly compared with competitors in Brazil, for example. In summer 2025, EPA issued guidance relaxing DEF “inducement” requirements, and today’s announcement focuses on allowing farmers to temporarily override DEF when making repairs.

In response, EPA says the agency is actively building on last summer’s DEF guidance.

“As Administrator Zeldin mentioned on today’s press call, EPA is actively working to build upon the DEF guidance the agency issued this summer,” the press office wrote. “EPA understands DEF is a major issue facing farmers, truck drivers and equipment operators. The agency will be making an announcement on DEF in the near future.”

This indicates that while today’s right-to-repair guidance stops short of changing DEF rules, additional updates could be coming soon.

Downtime, Dealer Dependence and Lost Productivity

Zeldin says farmers are often forced to rely exclusively on authorized dealerships for repairs, even during critical times like during planting and harvest when downtime costs farmers time and money.

“Instead of a farmer being able to fix their own equipment in the field or bring it down the road to their local repair shop, farmers have been forced to rely solely on authorized dealers for essential repairs, which are not always close by,” he says. “For farmers, timing is everything. When equipment breaks down during planting or harvesting, delays can result in thousands of dollars in lost productivity.”

He adds that the financial burden goes beyond inconvenience.

“Being forced to haul machinery to a certified dealership, pay higher prices for repairs and wait in line; it’s not just inconvenient,” Zeldin says. “It can prove to be very economically damaging.”

The Future of DEF: Is an Emissions Rollback Coming?

This latest right-to-repair announcement builds on action taken by the Trump administration in August 2025, when EPA issued guidance addressing diesel exhaust fluid, or DEF, system failures in farm equipment. The 2025 guidance aimed to address widespread frustration among farmers with Tier 4 emissions technology, while maintaining long-term environmental protections.

Prior to that announcement, in early June, John Deere sent a letter to EPA, asking the agency to clarify that temporary emissions overrides are allowed. In response, EPA issued guidance on Aug. 12 and later urged DEF system software updates to prevent sudden shutdowns, helping farmers and equipment operators make repairs without losing productivity or safety.

The new right-to-repair guidance announced today by EPA, USDA and SBA aims to extend this administration’s approach by clarifying farmers’ ability to make essential repairs themselves, which they claim will further improve reliability, efficiency and cost savings on the farm.

If you go back to the Trump administration’s original announcement last summer, EPA said it would allow manufacturers to update DEF system software to prevent abrupt power loss in tractors, trucks and other diesel machinery. The goal was to reduce “red tape” and prevent equipment shutdowns during critical planting and harvest periods, while still maintaining emissions controls.

Key aspects of the 2025 DEF guidance included:

Reduced Derating: Instead of immediate, severe speed and power reductions when DEF levels are low or sensors fail, engines could now slow down more gradually, reducing disruption in the field.
“Soft” Power Loss for New Models: For 2027 and later models, engines were required not to shut down or lose power abruptly if DEF ran out.
Software Fixes for Existing Equipment: Manufacturers could issue software updates to ensure older machinery properly handled low-DEF scenarios.
No Deleting Permitted: Emissions equipment could not be removed, and the guidance did not legalize deleting any system.

EPA says the announcement meant tractors and machinery were less likely to experience sudden, catastrophic power loss, which would reduce downtime.

USDA: Right to Repair Is Important for Everyday Farm Operations

USDA Secretary Brooke Rollins says the administration has been working on the guidance for months because of its importance to everyday farm operations.

“We have been working on today’s guidance now for a while because we know how much it means for the everyday farmer,” Rollins says. “The right to repair isn’t just a slogan. It’s a common-sense extension of the God-given right to private property.”

Rollins ties equipment downtime directly to food production and national security.

“Every single day our farmers feed us, they fuel us, they clothe us,” she says. “But when that equipment breaks down and remains out of operation, it means crops aren’t planted or harvested, mouths aren’t fed, and America’s economic growth and national security are put at risk.”

She says farmers overwhelmingly agree they should be able to repair their own equipment, an issue USDA has been hearing since President Trump took office more than a year ago.

“Farmers shouldn’t be forced to haul their equipment to specialized and costly repair shops when they could be making those repairs on their own,” Rollins says. “An overwhelming majority of farmers, north of 95%, agree with that statement.”

What Does the New EPA Right to Repair Guidance Allow?

Zeldin stresses the guidance does not weaken emissions standards or change the Clean Air Act.

“It does not change the law, and it does not reduce compliance obligations,” he says. “What it does do is stop the law from being misused to block common-sense repairs.”

The guidance clarifies that equipment owners may temporarily override emissions systems — including diesel exhaust fluid (DEF) systems — when necessary to complete a repair, as long as the equipment is returned to compliance.

“At times, a tractor might just stop working altogether in the middle of harvest because of a DEF issue,” Zeldin says. “This allows farmers to fix broken DEF systems right there at home or in the field.”

SBA: ‘Huge Relief’ with Measurable Savings

Small Business Administration Administrator Kelly Loeffler says the guidance delivers significant, quantifiable savings for farmers.

“I’m the product of one of the 1.9 million farms in this great nation that feed, fuel and clothe our country,” Loeffler says. “Diesel exhaust fluid and now right to repair — these are huge-relief, common-sense reforms.”

Loeffler says SBA economists worked to quantify the impact farm by farm.

“In the aggregate, this is about a $48 billion savings,” she says. “It’s about $33,000 per repair.”

She adds that downtime drives additional losses.

“The loss of yield could be up to $3,000 to $4,000 for the average farm,” Loeffler says. “That’s time spent leaving the field, missing a window of dry weather and dealing with delays in parts and labor.”

According to Loeffler, the guidance could reduce annual operating costs by roughly 10% and cut repair costs dramatically.

“This could potentially reach an 80% annual reduction in the cost of repairs,” she says. “And we know those repairs are getting even more expensive.”

John Deere Say’s EPA’s Guidance Responds to Formal Request

John Deere says the EPA’s right-to-repair guidance directly responds to a formal request the company made to the agency in June 2025 .

In a statement, John Deere says it sought updated guidance from EPA to expand repair options for customers and independent technicians while still ensuring compliance with federal emissions requirements.

“John Deere appreciates today’s action by EPA Administrator Zeldin, which responds directly to a formal request made by the company in June 2025,” the company says. “John Deere sought this updated guidance from the EPA with the intent to further increase customers’ and independent repair technicians’ repair capabilities while ensuring compliance with EPA requirements and guidance.”

The company says its request aligns with its long-standing position that customers should have flexibility in how their equipment is repaired.

“John Deere’s request to the EPA is consistent with the company’s longstanding commitment to supporting customer choice on how equipment is repaired — whether through their trusted John Deere dealer, with a local service provider, or by doing the work themselves,” the statement says.

John Deere adds that in light of the updated EPA guidance, it plans to roll out new repair functionality for customers.

“The temporary inducement override capability will soon be made available to John Deere customers through Operations Center™ PRO Service,” the company says, describing the platform as an enhanced digital repair tool that provides diagnostic, repair and reprogramming capabilities.

The company says additional information about the tool is available through its website.

Trump Administration Frames Announcement as Farmer Choice and Independence

All three officials frame the announcement as centered on farmer independence.

“This is about fairness, competition and independence,” Zeldin says. “Farmers should be able to choose where and how their equipment is repaired.”

“In America, the timely, affordable maintenance of agricultural equipment should not be a luxury,” Rollins says. “It should be a given.”

“And coming from a multigenerational farm family, this issue is very personal,” Loeffler says. “We’re going to continue to make sure farmers get the regulatory relief they deserve.”

Is The Death of DEF Coming Soon?

While today’s announcement is another step in reducing regulations and emissions standards, EPA didn’t go as far as to eliminate DEF requirements on farm equipment, but told Farm Journal an announcement on that is coming soon.

Industry analysts say a rollback of federal emissions requirements on machinery could send shockwaves through both the new and used equipment markets, though exactly how depends on how far any policy would go and how manufacturers respond.

Greg Peterson, widely known as “Machinery Pete,” says the biggest immediate impact would be on used equipment values, particularly older, pre-emissions models that farmers already favor.

Emissions Rollback Could Reshape Machinery Markets, Analysts Say

Peterson points to years of auction data showing strong demand, as well as rising prices for good-condition pre-DEF tractors and combines, even during tight grain markets. If emissions rules were suddenly relaxed, he says the industry would be entering uncharted territory.

“The wild card is what happens to that one-, two-, three-, four-, five- and six-year-old equipment that’s already out there,” Peterson says. “It would be unprecedented.”

Opportunity and Uncertainty for Dealers and OEMs

While that uncertainty could create short-term friction, Peterson also sees opportunity. If manufacturers were allowed to build simpler machines again, it could align more closely with what many farmers are already voting for with their checkbooks.

“That’s what farmers want,” Peterson says, noting the continued premium buyers are willing to pay for older machines without complex emissions systems.

He adds that such a shift could be “an unbelievable opportunity” for both manufacturers and dealers, depending on how quickly and cleanly changes could be implemented at the factory level.

Manufacturers Unlikely to Fully Abandon Emissions Systems

Casey Seymour, host of the ‘ Moving Iron ’ podcast, agrees the used equipment market could benefit, but he’s skeptical manufacturers would abandon emissions technology altogether.

Seymour says the bigger issue for OEMs is regulatory whiplash. Environmental rules can change dramatically from one administration to the next, making it risky to retool factories for non-emissions machines only to reverse course a few years later.

“I don’t see a manufacturer of any color completely stepping back and saying we’re not going to worry about this anymore,” Seymour says.

Flexibility Could Boost Used Equipment Values

Instead, if EPA would decide to roll back emissions standards, Seymour envisions machines leaving the factory “emissions-ready,” giving farmers flexibility down the road. If deleting emissions systems became legal, equipment could be modified and resold without violating regulations, opening new possibilities in the secondary market.

That shift, Seymour says, could actually strengthen used equipment values. Demand for legally modified machines could rise, and farmers would no longer need to remove emissions components illegally.

Both analysts agree the used market would likely react first to any regulatory change, while new equipment pricing may remain largely unchanged unless manufacturers gain long-term certainty on emissions policy.

Don't End Up In The Ditch! Update Your GPS Guidance Lines For 2026

Fri, 10 Oct 2025 16:53:34 GMT

Farmers who use a local RTK network or state-run Real Time Network (RTN) — Iowa and Ohio both offer these signals — for auto steer and GPS guidance systems will need to recapture new GPS coordinates for field boundaries and A-B lines before spring planting.

That’s because The National Geodetic Survey (NGS) will soon replace two outdated reference frames, NAD 83 and NAVD 88, with a new corrections datum. The shift could knock your current A-B lines and GPS field boundaries off by anywhere from 1 to 4 meters, according to a pair of Iowa State University Extension precision ag specialists.

The Ohio State University Extension and FABE professor Dr. John Fulton issued a similar warning last fall at the Ohio Farm Science Review.

Iowa State University precision ag engineer Luke Fuhrer and digital Extension specialist Doug Houser say farmers using a major commercial satellite RTK network, such as those offered by John Deere and Trimble, should be OK for 2026.

Farmers who need to make quick updates to field boundaries or A-B lines, or check on the potential impact to existing telematics data this winter, are being told to use the free NGS Coordinate Conversion and Transformation Tool (NCAT) to shift their GPS coordinates from NAD 83/NAVD 88 to NATRF2022.

Fuhrer and Houser also want you to consider:

Physically recollecting GPS coordinates for field boundaries, control points or benchmarks using a system aligned to the new datum.
Recalculating your historical data using updated reference points or transformation software.

Example Scenario

(John Deere/Mel Koltai)

The Iowa State researchers share the following scenario as an example of a farmer who will need to make updates before spring planting:

“A farmer in eastern Iowa has been using a local RTK base station tied to NAD 83 to map field boundaries with sub-inch accuracy to avoid a neighbor’s fence line.

“After 2026, the new NATRF2022 datum will shift those GPS-defined boundaries by several feet. While the fence hasn’t moved, the guidance lines will now show up partially in the neighbor’s field. Without correction, auto-steer will drift across actual property lines.”

Before spring 2026, Fuhrer and Houser want this farmer to:

Back up all current GPS files and data.
Talk to his/her equipment dealer about firmware updates or new coordinate system support.
Use NCAT or dealer-provided tools to test a few key points and see how much they move.
Consider a quick resurvey for high-value areas.

For more info, check out the NGS “Get Prepared” resource here .

John Deere Layoffs Continue Amid Sales Downturn, 142 Iowa Employees Notified

Fri, 19 Sep 2025 15:57:38 GMT

Farm equipment giant John Deere has confirmed it is laying off 101 employees at its Waterloo Operations (last day on October 17) and 41 employees at the Des Moines Works (October 31) plant, according to an official statement emailed to Farm Journal.

It is a little over a month since the last round of layoffs , which affected over 200 employees across factories located in the Quad Cities region of western Illinois and eastern Iowa.

Deere says in the statement: “Production schedules at each John Deere factory vary to align with seasonal farming needs. When fewer orders come in, each factory adjusts accordingly.”

Despite the layoffs and an overall tough farm economy that some think will stretch well into 2026, Deere still intends on moving forward with its $20 billion investment strategy here in the U.S., according to the statement.

During John Deere’s earnings call in August, the company issued a warning that tariff costs could total $600 million for fiscal year 2025. The company’s share price dipped 6% immediately following that call. Deere’s net income for Q3 also sank 26%, and its total net sales decreased by 9% compared to Q3 in 2024.

At the beginning of August, John Deere addressed long-standing Right To Repair concerns with a new digital diagnosis and repair product for John Deere machines and Hagie STS high-clearance sprayers. That tool costs $195 per tractor for farmers and $5,995 per year for independent service technicians.

And in May, Deere acquired Minneapolis-based drone and sensor provider Sentera . Financial terms for that deal have not been disclosed.

John Deere also just dropped a new commercial featuring injured San Francisco 49ers quarterback and Iowa State Cyclone Brock Purdy cooking meals for farmers with tractor influencer @JustAJacksonThing. You can check that out below.

Additional Information

Deere shares the following bullet points regarding compensation benefits available to laid off employees:

Affected employees are eligible to be recalled to their home factory for a period equal to their length of service. Those laid off are automatically placed in seniority order for openings they are qualified to perform at the factory.
Weekly supplemental unemployment benefit (SUB pay), dependent on number of years of continuous employment.
Transitional Assistance Benefit (TAB) pay, which may cover up to 50% of their average weekly earnings for up to 52 weeks. 
Profit sharing, calculated based on hours worked, average earnings and the company’s profit margin.

Healthcare benefits employees can receive during a layoff include: 

Employees can keep healthcare coverage for at least six months, or as long as they are eligible for SUB pay.
Weekly Indemnity (WI): Employees who become disabled while on layoff can get WI benefits for the same duration as their SUB pay.
Employee Assistance Program (EAP): Employees and their household members can access EAP services for the duration of their recall rights. EAP provides up to eight sessions of in-person or virtual therapy per year.

Other benefits laid-off employees may receive include: 

Life insurance
Legal assistance
Tuition reimbursement and job-placement assistance.

Your next read: Why a Farmer on the Brink of Suicide Chose to Keep Going

What Farm Equipment Manufacturers Are Saying About 50% Steel and Aluminum Tariffs

Thu, 04 Sep 2025 17:15:53 GMT

Farm equipment manufacturers have spent the past nine months dealing with tariff fallout and implications. It’s an effort borne out of sheer necessity — that’s because the various tariff levels and targets have changed faster than a Kansas prairie headwind during spring planting.

It’s why we talked with executives from a handful of farm equipment manufacturers to learn more about how they are managing the situation. John Deere, for example, recently went as far as attaching a hard number to the tariff pain: a projected $600 million in balance sheet impact for 2025 is the figure shared by John Beal, director of investor relations, during Deere’s 2025 Q3 earnings call.

On Aug. 18, a 50% tariff on all foreign steel and aluminum imports into the U.S. went into effect. That alone has had a huge impact on the companies building farm machines here in the U.S. and abroad, and it’s even restricting the movement of used farm equipment across the border.

Almost All American Made

Case IH’s Kurt Coffey, who serves as the companies’ vice president of its North America division, says the executive team he is on meets daily to unpack global trade developments. Case IH is in a good position overall, he says, with 80% to 90% of its machines produced in one of four U.S. production facilities, and 95% of its machinery base material (i.e. steel) sourced domestically.

Related - From the Factory to Your Fields: Where Farm Equipment Is Made

(Case IH)

“What we’re trying to do is scale across our business to where there are impacts in the short term, in the transitory period, and make sure that we continue to flow product so we’re a reliable partner for our customers,” Coffey says. “But it is anybody’s guess where this is going. So, we’re maintaining focus on the customer and our supply flows.”

That supply flow is worth the extra effort in Racine, according to Coffey, due to this fact: Anywhere from 60% to 90% of Case IH machinery is presold, so a new tariff today means a big, unexpected extra cost tacked on the back end.

“We’re executing on product that was sold three, five or even eight months ago,” he adds. “So, no comment on [financial] impacts, but we’ve continued to focus on how we make sure our customers have what they need as they’re going to harvest.”

Coffey doesn’t come right out and say it, but reading between the lines, it seems clear that Case IH has had to flex its creative muscles and figure out how to manage, for example, a new 50% tariff bill on a brand-new AF-11 combine that was sold six months ago. That extra 50% wasn’t part of the equation when the deal was signed, so who pays for it?

More EU Than U.S.

While Case IH has a large manufacturing base in the U.S., German-based manufacturer Claas is a different story. While the company builds its Lexion combines and self-propelled corn detassler machine at a 250,000-sq.-ft. facility in Omaha, Neb., four-fifths (80%) of its row crop machinery portfolio is built over in Europe and shipped to dealer lots in the U.S.

In a Trump Tariff world, that means significantly higher production costs for Claas, and potentially, the farmers that buy their tractors and combines. That’s because tariffs are taxes, and most companies will pass that extra cost down the line to consumers in the form of higher retail prices.

Eric Raby, senior vice president of the Americas region, Claas, says his outfit is actually taking on some of those extra costs.

(Claas)

“From an EU [European Union] perspective, and in Canada and some other major countries, we’re pretty even keel right now on where the tariffs are, and I think the industry as a whole has pretty much absorbed [a lot of] those,” he says. “We’ve absorbed a lot, as well. We’re not passing all of it to the customer.”

The new-ish 50% tariff on steel and aluminum is a different story, however.

“We’re still working [on that] right now and trying to figure out the implications, because that really is going to affect our industry much more broadly than just the tariffs on a country of origin for a specific machine,” Raby says. “We’re always looking for local [material] suppliers as well, because our time to market gets shortened considerably. So, it’s much more efficient for us as well.”

One way to manage those costs is to onshore more of its material sourcing network here into the U.S. We visited Claas’ Omaha factory this summer, and efforts were already underway to find more suppliers in Nebraska and the Midwest.

“We’re always looking at broadening our supplier base,” Raby says. “If we go back to COVID, I think the whole industry suffered from a lack of versatility within the supply chain. So we’re always looking for different suppliers. And then obviously, with the tariffs now, we’re looking even more intently on sourcing locally.”

Nearly 50/50

New Holland is largely viewed as a Euro-brand in farm equipment circles, but it’s closer to an even split. The company manufactures about 50% of it’s row-crop machinery in the EU and 40% in North America, with the remaining 10% built in the Asia-Pacific region.

JEAN-MARC GIUBOUX PHOTOGRAPHY

(New Holland)

New Holland’s vice president of North America, Ryan Schaefer, has been in the leadership role for the brand’s domestic operations for about a year now. He says CNH Industrial has eight manufacturing plants in the U.S. as well as a significant presence in western Canada, but managing the tariff situation has been anything but easy, he says.

“We produce tractors and combines all over the world, as well, so we truly have a global footprint,” he says. “So really, I wouldn’t go so far as to call the situation difficult, but the challenges are something that many in our industry have never had to deal with firsthand. It’s been a learning experience for all manufacturers, I would say, throughout North America and the globe.”

Your Next Read: Fendt’s New Autonomy Ready Vario Tractors, Split Fold Optimum Planter

Farmers, Truckers and Gear Heads Rejoice: EPA Rolls Out Streamlined Diesel Engine Fluid Guidelines

Tue, 12 Aug 2025 16:02:00 GMT

EPA is rolling out new guidance for manufacturers of farm equipment and other heavy-duty vehicles, removing regulatory red tape requiring diesel-powered farm equipment to reduce engine torque dramatically when a problem arises with the machine’s Diesel Exhaust Fluid (DEF) system.

You can read EPA’s statement on the announcement here.

The new rule making goes into effect immediately for all new diesel engines on model year 2027 machines. It should also be noted the new guidance from EPA is voluntary for all non road equipment. Ultimately, each manufacturer will have the right to choose whether it implements the new inducement strategy or maintains the status quo with its own machines.

To fix the problem for farm machinery already in the field, EPA’s new guidance, developed in collaboration with farm equipment manufacturers, will work to ensure necessary software changes can be made on the existing fleet.

(EPA)

EPA administrator Lee Zeldin says now all non-road equipment, like farm tractors, combines and sprayers, must be configured so there is no impact on engine power for up to 36 hours when a DEF system malfunction occurs. Once 36 engine hours have passed, a 25% reduction in engine torque will go into effect until the machine is serviced. If the farm equipment is not fixed within 100 engine hours, then a 50% reduction in torque is activated until the machine can be serviced.

Additionally, farm equipment can be restarted with full engine power three times for up to 30 minutes after inducement, according to the EPA release.

“This is the first crack in the ice toward saying we don’t need these expensive systems on our farm equipment,” says Ben Reinsche, owner, Blue Diamond Farming Company in Jesup, Iowa. “We don’t need to immediately shut off an engine or be restricted for 36 hours if you have DEF unavailable or a malfunction.

“This is a positive step and maybe a formative step toward saying that having these emission standards on farm or off-road equipment is not critically necessary,” adds Reinsche. “There are so many other things farmers can do that are planet positive, like using conservation and sustainability practices, rather than having an after treatment system on our diesel engines.”

Small Business Administration (SBA) leader Kelly Loeffler says the new rule will save 1.8 million family farms across America a staggering $727 million per year while offering “vital financial and operational certainty.”

“This announcement today is such a big deal, especially on behalf of our farmers and ranchers,” says USDA secretary Brook Rollins. “At a time when our ag sector is really hurting, our farmers have had to endure a 30% cost increase in inputs, and a $30 billion Biden-era trade deficit, these everyday regulations being lifted makes such a difference.”

The new guidance greatly reduces a machine setting known as DEF derating and allows operators more time to secure DEF, refuel and make repairs. The new guidance also reportedly retains the environmental benefits of Tier 4 engine and DEF regulations for farm equipment and trucks.

“Today we are taking another important step forward by undoing these diesel fluid guidelines that have hurt our farmers and small rural businesses,” says U.S. Senator Joni Ernst (R-Iowa). “Not only will these new guidelines save family-run farms hundreds of millions of dollars per year, but it is also just common sense, folks. No farmer should have their tractor come to a halt in the middle of a field due to Green New Deal-style regulations from Washington.”

How Did We Get Here?

EPA ushered in DEF requirements for large farm equipment when it enacted broader Tier 4 emissions standards in 2004.

Tier 4 Interim rules, which required DEF for farm machines 750 horsepower and up, then went into effect in 2008.

In 2015, EPA’s final Tier 4 regulations were put in place, meaning all new non-road diesel engines — regardless of horsepower rating — had to comply with new emissions standards.

Curious where your farm equipment is made? Check out Farm Journal’s “Who Makes What Where” feature to learn more.

Why Do Many Farmers Hate Using Diesel Exhaust Fluid (DEF)?

American farmers say they detest using DEF due to the challenges and additional fuel cost it tacks onto their operations.

Here are some reasons farmers aren’t big fans of DEF:

Higher Costs and More Maintenance: DEF adds on extra materials costs for machinery-based field work. Farmers must purchase large amounts of fluid, and the Selective Catalytic Reduction (SCR) framework that processes DEF is prone to malfunctions and expensive to repair. Often a simple-but-unexpected repair can pop up out of nowhere and end up costing farmers thousands of dollars and leave equipment inoperable.
Field Work Interruptions: If a tractor runs out of DEF or if the system breaks down, under the now-defunct previous guidelines engine power was greatly reduced, which is known by many farmers as “going into limp mode.” For farmers who rely on their equipment to operate consistently and reliably during planting and harvesting, any issue quickly becomes a major headache.
Storage Issues: DEF has a limited shelf life and is sensitive to temperature ups and downs. A quick Google search says DEF freezes at around 12°F and can degrade if stored in temperatures above 86°F. And who wants to look at a giant pallet of DEF cartons stacked in their machinery barn? Nobody, that’s who.
Contamination/Quality Control: DEF fluid must be pure and free of contaminants. Accidentally using the wrong type or getting foreign substances in the tank during refilling can wreak havoc throughout the system, leading to repairs and downtime.
Engine Performance Concerns: There are farmers who believe newer emissions systems, including those that use DEF, reduce the machine’s total power output and lower fuel efficiency.

Your Next Read: MAHA Policy Announcement Delayed, Agriculture Waits For Any Implications From Earlier Report

Right To Repair Granted? John Deere Launches Digital Self-Repair Tool for $195 Per Tractor

Thu, 31 Jul 2025 15:29:05 GMT

In what appears to be a direct response to anti-competition claims raised in the ongoing FCC v. John Deere Right to Repair lawsuit , the equipment manufacturer has released an updated digital service tool to enable equipment owners to maintain, diagnose, repair and protect farm equipment.

The new Operations Center PRO Service tool is available now in John Deere’s Operation Center app to equipment owners in the U.S. and Canada.

John Deere says it will charge farmers an annual license starting at $195 per machine for the tool. The company is charging independent service professionals $5,995.00 per year, which includes up to 10 local downloads.

The increased functionality of the new service tool replaces John Deere’s previous digital service iteration, known as Customer Service ADVISOR. John Deere representatives confirm ADVISOR will be phased out over the next year.

What farmers need to know

John Deere says the new Operations Center PRO Service “delivers digital repair content filtered by year and model number and provides users with additional relevant machine information to help troubleshoot, diagnose and repair Deere equipment. It’s designed to be intuitive and deliver support in real time.”

Here are the new service and repair capabilities within the tool:

Machine health insights and diagnostic trouble codes
PIN-specific machine content, including manuals
Software reprogramming for John Deere controllers
Diagnostic Readings
Diagnostic Recordings
Interactive diagnostic tests
Calibrations

Quick Analysis

If you’ve been following the FCC v. John Deere Right to Repair lawsuit, you may recall FCC’s legal team asking the equipment manufacturer to release a full digital repair and diagnosis tool for farmers and independent service technicians as part of its filed request for injunctive relief.

Related: What Does Right to Repair Really Mean?

Right to Repair advocates and antitrust attorney James Kovac, along with the FCC’s legal team, at the time were critical of the Customer Service ADVISOR, calling it an incomplete diagnostic tool. Kovacs himself says “independent repair pros and the farmers have access to (the tool), but (it) doesn’t give them the full suite of options to repair all the needs of their farming equipment.”

What John Deere is saying about the new tool

“Our development of these tools reaffirms John Deere’s support of customer self-repair,” says Denver Caldwell, vice president of aftermarket and customer support with John Deere. “We view continuously enhancing self-repair as consistent with our mission to ensure John Deere customers have the best machine ownership experience possible.”

What about independent repair technicians?

(John Deere )

In addition to equipment owners, a local service provider can also use Operations Center PRO Service, John Deere says. With a John Deere equipment owner’s permission, independent technicians can gain access to diagnostic and repair information to support the equipment owner’s needs.

(JohnDeere.com screenshot)

On the John Deere online store, it currently lists a Operations Center PRO Service annual license for a “Service Business” as costing $5,995.00 . The license provides for 10 local downloads of the PRO Service application, the listing says.

“Our message to our customers is clear,” Caldwell continues. “Whether you want the support of your professionally trained and trusted John Deere dealer, to work with another local service provider or to fix your machine yourself, we’ve created additional capabilities for you to choose the option that best fits your needs.”

How does it work?

Equipment owners must access Operations Center PRO Service through the John Deere Operations Center. Once connected to the platform, owners will add their equipment into their account using the machine’s serial number. Use of an electronic data link might be required for more advanced features within Operations Center PRO Service, including software reprogramming. Certain interactive tests, calibrations and reprogramming limitations will exist at initial release.

John Deere says it will deliver additional capabilities in future updates. See JohnDeere.com/PROService for further details.

How can I find out more?

Operations Center PRO Service is available today. For more information on how to access all of the digital support tools offered by John Deere, visit Deere.com/RunItYourWay or see your local John Deere dealer.

Your Next Read: Will the Nation’s First Possible Coast-to-Coast Railroad Benefit Agriculture?

From Omaha to Georgia: Inside the Farm Machinery Reshoring Boom

Wed, 25 Jun 2025 19:38:03 GMT

After releasing our “Where Farm Equipment Is Made” 2025 update in February , we circled back with farm equipment manufacturers to get a read on how tariffs will affect where machines are made.

Many companies across a wide range of industries are considering or even moving forward with plans to reshore production from overseas back into the United States. We’ve learned this process involves long-term, strategic investments in new facilities and/or expanding factories already established here in the States.

Although each manufacturer shared differing visions for how, when and where it plans to build out additional manufacturing capabilities in the years ahead, a common theme did emerge: farm equipment builders are investing big dollars into reshoring, and many have been for quite some time now.

Let’s hear what the machinery companies are planning:

AGCO Corp.

(AGCO Corp.)

The Duluth, Ga.-based equipment manufacturer says its dedication to American farmers and its own strategic investment plans are “key drivers of our overall growth strategy,” according to an AGCO spokesperson.

The rest of the statement from AGCO, which builds the Fendt and Massey Ferguson equipment brands along with its own AGCO machines, regarding U.S. expansion plans can be found below:

Since 2020, we have invested just under $3 billion in the U.S. across new and expanded manufacturing facilities, product innovations and the largest ag tech deal in the history of the industry. Our commitment has extended across our various brands, locations and Research & Development (R&D) efforts, including the notable 2024 joint venture establishing Colorado-based PTx Trimble, the inauguration of Fendt Lodge – the North American headquarters of Fendt – in Minnesota, a new precision ag production facility in Illinois, modernization of systems and technologies in one of our Kansas plants, and U.S.-based R&D for new sprayer and planter technology.

These investments, AGCO says, will not only enhance production at its U.S. facilities for years to come, but also ensure AGCO remains at the forefront of ag innovation around the world.

Claas

(Matthew J. Grassi)

Claas is still a somewhat fresh face to the North American farm equipment market, but the company has deep roots in Europe. It was founded over 100 years ago in a small German farming town, and today the company has global headquarters in Harsewinkel, Germany.

But you may not be aware that Claas has also built a significant manufacturing operation in America’s heartland. The company opened its Lexion combine production campus, located just south of downtown Omaha, Neb., in 1997. This year marks 10,000 Lexion combines rolling off the main production line inside the 120,000 sq. ft. facility.

(Photos: John Deere, Matthew J. Grassi, AGCO, Kubota)

Claas has significant expansion plans in place for its Omaha campus, including doubling its overall production footprint for the main manufacturing building as well as adding a new training and apprenticeship building.

Here is the statement Matthias Ristow, president & managing director of business administration – Claas Omaha, shared regarding the company’s expansion plans:

Claas is investing significantly in its production hub in the United States, and not only recently. Over the last five years, we have added to our production facility to provide a better location for our rework and reconfiguration areas, as well as a dedicated work area for our quality control department for the pre-delivery inspections each machine must go through before being shipped. This is part of our comprehensive quality assurance program.

We also have built a new service academy where we train all the technicians from our U.S. dealer network (we have a similar location in Canada) so we can keep their skills up to date and make sure they have the proper certifications to work on our machines. Technology updates and changes are trained there as well.

Furthermore, our new service academy houses our apprenticeship program where we train the future assembly technicians in a three-year rigorous training program, managed by the German Chamber of Commerce. The program has several advantages. Technicians receive a regular paycheck (“earn while you learn”), receive an associate’s degree from a community college we partner with, receive a certificate from the German Chamber and have a job when they graduate from the program debt free.

Farm Journal recently had the opportunity to tour Claas’ Omaha operation, where we learned the manufacturer is also expanding its partnerships with domestic material and component manufacturers. For example, it recently began working with a finished parts supplier local to Nebraska to fabricate the grain spout for each Lexion combine.

CNH Industrial (Case IH and New Holland)

(CNH Industrial)

Although short on specifics, CNH Industrial (Racine, Wisc.) confirms it plans to “continue to expand our footprint through capital investments in our U.S. facilities, partnerships with local suppliers and programs that strengthen the communities where we live and work.”

CNH adds it currently employs more than 9,000 people across 17 U.S. states, with 14 manufacturing facilities and 22 R&D centers active throughout North America.

And approximately 70% of the components used in CNH Industrial’s U.S. plants are sourced from domestic suppliers while 95% its steel is purchased from U.S.-based mills. It says this approach to domestic material sourcing supports thousands of suppliers’ jobs and reinforces its investment in American-made quality.

John Deere

(John Deere)

The farm equipment manufacturer with global headquarters in Moline, Ill., was first to share its future investment plans with Farm Journal. Back in May, the company announced a 10-year, $20 billion outlay plan for its U.S. production base. This year alone, Deere says it will pour $100 million into its U.S. operations.

John Deere says this initiative includes:

A 120,000 sq. ft. expansion of the company’s remanufacturing facility in Missouri.
Construction of a new excavator factory in Kernersville, N.C.
Expansion of its Greeneville, Tenn., turf equipment factory.
New assembly lines for 9RX high-horsepower tractor production in Waterloo, Iowa.

John Deere plans to invest a total of $22.5 billion into its U.S. manufacturing network once the 10-year project is complete.

Kubota North America

(Kubota North America)

Kubota Tractor Corporation (KTC) established its North America headquarters in Grapevine, TX., in 2017. The Japanese equipment manufacturer shared the following statement regarding U.S. expansion plans.

North America is critical for Kubota, and the U.S. is our largest market. We firmly believe in local production for local consumption and have made more than $1 billion in U.S. infrastructure investments in the last couple years to meet the growing needs of our dealers and customers. For example, we recently announced the opening of a new loader facility in Gainesville, Ga., (invested $190 million), a new Western Distribution Center in California (invested $72 million), and an R&D facility (invested $100 million) that’s also in Georgia. We have other network investment announcements in the works, and we plan to continue to invest over the next five to 10 years as we respond to market demands. Today, we are more than 7,000 American workers strong who market and sell, and fabricate, weld and assemble equipment with domestic and global parts.

Want to learn more about where your favorite farm machines are made? Check out “From the Factory to Your Fields: Where Farm Equipment Is Made”.

Your Next Read: The 20 Embarrassing Problems that Make Your Farm Truck Unique

No, John Deere is Not Freezing Production or Stepping Away From its U.S. Factories

Mon, 09 Jun 2025 16:48:46 GMT

An online report last week claimed John Deere is shutting down ALL manufacturing in response to the ongoing tariff situation in the U.S.

But we looked into it, and we’re here to tell you: don’t take the bait — or, as the kids say, feed the trolls — because it’s simply not true.

An article authored by Kieran Schalkwyk and titled “John Deere Freezes U.S. Manufacturing in Unprecedented Shutdown” appeared on MSN.com and was aggregated by Google News feeds last week, claiming the manufacturer is “making a radical move that some might think is ‘un-American.’”

John Deere shared the following LinkedIn post Friday afternoon. You can also visit Deere.com for more information on the company’s U.S. manufacturing presence.

The MSN.com post has since been taken down and brings up an error page:

MSN.com screenshot

(MSN.com)

It’s somewhat bewildering timing for this particular misinformation ploy.

John Deere recently put out a blog post outlining its commitment to U.S. manufacturing. The statement says John Deere will invest $20 billion into its U.S. footprint over the next decade, which includes major expansion projects in Iowa, Missouri, North Carolina and Tennessee.

Today, the company has 60 manufacturing facilities in more than 16 U.S. states and employs over 30,000 American workers.

What is true is over the past 18 months, the company has been forced to lay off some employees , and it strategically slowed manufacturing at some production facilities in Iowa in response to depressed farmer demand for new tractors and combines.

Of course, John Deere is not alone navigating a treacherous global farm economy. Machinery rivals AGCO and CNH also made the tough choice to layoff factory workers over the past 12 months. CNH even completely shutdown its overseas machinery imports during the first few days of the tariff policy rollout, although that pause was only temporary.

In February, we updated our popular “Who Makes What Where” feature showing where major farm equipment is manufactured around the world.

Our analysis of John Deere’s global factory network shows that of the 60 John Deere machines relevant to U.S. farmers, 50 of them (83%) are manufactured here in North America. Of all the major farm equipment manufacturers we polled, John Deere has the largest U.S.-based manufacturing footprint other than Canadian-based Buhler Industries, which is 100% North America based.

So, it feels safe to say we can put this rumor to bed once and for all: No, John Deere is not shutting down its factories. Myth Busted. Shutdown the rumor mill.

Your Next Read - All The Details: Inside John Deere’s New F8 and F9 Forage Harvesters

Mo Technology, Mo Problems? 2 Farmers Sound Off on Unreliable, High Maintenance Farm Equipment

Fri, 16 May 2025 03:54:27 GMT

Northeast Iowa farmer Tim Burrack is getting a little taste of Murphy’s Law this spring, and he’s not too thrilled about it. The same goes for Kansas farmer Matt Splitter. Both men are dealing with farm equipment that is breaking down more often than it is getting the job done.

It’s easy to see why such a situation would be so frustrating from the farmer point-of-view: the ag technology they’ve invested in to keep things on track this spring has basically done the complete opposite. And when the ideal planting windows are as compressed and as brief as they are today, stalled equipment is more than just a little problematic.

“There’s been a lot of problems for me — that’s a reason I’m not done planting yet — there’s just all these issues slowing us down, and more often than not, it’s (a problem with) the technology,” Burrack told “AgriTalk” host Chip Flory this week during his appearance on the weekly Farmer Forum segment.

Just yesterday, Burrack says, one row on his planter completely shut down. He took it down to the local dealership, but even the dealer technician was stumped. Lucky for Brook, the dealer’s IT guy was in the office that day and he figured out how to get his planter back up and running.

“He said let’s do an ISOBUS shutdown. Now, I’d never even heard that term before, but it’s when you shut everything off, you unplug the planter from the tractor, and then you start the tractor, back it up, and then plug the planter back in while the tractor is running,” he says. “That ended up solving my problem, but then something else shut down, and we sat there for another hour and a half before we figured that out. Stuff like that — as a farmer it makes you want to pull your hair right out.”

Kansas farmer Matt Splitter considers himself an early tech adopter, but even he is feeling a bit of tech-fatigue after having to do more “hard resets than I can count on all my extremities” this spring.

“There’s just something coming at us every day, all the time,” he says. “You get error codes. You get warnings. We’ve got a tractor down right now because of (an issue with) wiring, and we’ve got planters shut down. We can’t go a full day without some kind of technology issue, and what’s crazy is it’s not something that completely stops you in your tracks, just something that makes you want to pull your hair out. And there’s nothing you can really do other than chase down a mile of wires or do a hard reset.”

Splitter puts the onus for the dodgy tech and machinery squarely on farm equipment and ag tech providers. He believes they are not perfecting new products and machines before releasing them for sale, and then they simply move on to the next new product in the pipeline.

“And the technicians at the dealerships are not being properly trained, either,” he adds. “They’re at a loss for how to fix a lot of these problems, as well.”

Your Next Read: Advice From a Rural Banker - How to Navigate Today’s Uncertainty

BREAKING: CNH Halts Farm Equipment Shipments From North America, Europe To Assess Tariff Situation

Wed, 02 Apr 2025 12:53:24 GMT

In North America, we are stopping shipments from North America plants and European imports effective today. This is a temporary move until we assess the full impact of planned tariffs on pricing. There are no impacts to production and parts shipments continue as planned. We will continue to monitor the situation.CNH Industrial has confirmed online reports it will temporarily pause farm equipment shipments from North American factories as well as from its European counterparts, effective immediately.

Here is CNH Industrial’s statement in full:

“In North America, we are stopping shipments from North America plants and European imports effective today. This is a temporary move until we assess the full impact of planned tariffs on pricing. There are no impacts to production and parts shipments continue as planned. We will continue to monitor the situation.”

CNH Industrial official statement

Quick Analysis

It’s a stunning move the international equipment giant is directly linking to the ongoing global tariff situation. President Donald Trump’s wide-reaching tariff strategy is set to go in motion April 2 (pending any last-minute shifts) and is projected to have sweeping implications for agriculture businesses and economies around the globe.

In addition, this development might represent yet another warning sign the global ag economy is entering a period of recession.

If this feels like a complete surprise to many in the equipment industry that’s because it likely is.

CNH’s latest earnings report call, on Feb. 4, did not contain any mention of the possibility the company would halt shipments. In that call CEO Gerrit Marx did note a 34% reduction in production had already been set in motion in Q4 2024. He attributed the move as a strategy to help lower dealer inventories by over $700 million.

Marx also shared the company is always actively monitoring the tariff situation, a development Case IH head of North America Kurt Coffey previously disclosed to Farm Journal during the National Farm Machinery Show in mid-February , but Marx also mentioned on the Feb. 4 earnings call that at the time it was “too early” to fully assess (tariff) impacts.

Our 2025 update to “ Who Makes What Where ” showed Case IH builds 66% of its row-crop machines throughout North America, while 24% of them are manufactured in Europe.

New Holland itself maintains a fairly balanced manufacturing presence between the two continents, with Europe (30%) and North America (43%) hosting its largest manufacturing footprints.

Your Next Read: Farmers Who Stand Strong With Trump on Tariffs Say Long-Term Gain is Worth Short-Term Pain

Carbon Robotics adds autonomous tractor solution

Mon, 31 Mar 2025 20:29:21 GMT

In a move to help growers maximize equipment and address labor shortages, Carbon Robotics launched its Carbon AutoTractor, an autonomous solution installed on existing tractors.

Carbon Robotics’ founder and CEO Paul Mikesell says its Carbon AI will power remotely monitored tractors to help specialty crop growers deploy laser weeders for almost around-the-clock production.

“With LaserWeeder, farmers want to run them as much as they possibly can, but it’s hard to find labor,” he told The Packer. “It’s really hard to find labor to do the tractor driving. It’s hard to find labor to do these late midnight shifts. It’s hard to find people to do all the different tasks you want to do with the tractors.”

The Carbon AutoTractor features two core components: the Carbon Autonomy Kit and the Remote Operations Control Center. Mikesell said operators in ROCC handle any obstructions through monitored autonomy and take over the autonomy system, so production continues. He said growers, then, don’t have to worry whether an autonomous task gets completed.

“They’re trained in using Carbon Auto Tractor,” he said. “They know how to do the functions that the farmer wants to do in the field. And then, whenever there’s something that comes up, they can literally change drive the tractor remotely, and get through whatever obstacle it is, and then keep moving.”

Mikesell said the Carbon Auto Tractor will currently work for LaserWeeder tasks, ground prep such as mulching, mowing, discing and more, but there are plans to expand its capabilities in the future.

The Carbon Autonomy Kit is initially compatible with John Deere 6R and 8R Series tractors, requiring no permanent modifications and installation completed in less than 24 hours. Once installed, tractors can toggle between autonomous and manual operation as needed.

“It bolts on and then that you plug into the harness in the inside on the inside cab, and there’s a box that mounts on the window that you can turn it on and off,” Mikesell said.

The Carbon AutoTractor system includes RTK-accurate GPS, 360-degree cameras and radar-based safety sensors, as well asphysical, remote and mobile e-stops connected via a high-speed, low-latency satellite link.

“We have better visibility from the cameras on the roof than you do from the inside the cabin,” Mikesell said.

And for those growers who might be reluctant to go to an autonomous tractor, Mikesell said the Carbon AutoTractor is designed to help growers better deploy farm labor where it’s needed most.

“You want somebody there to inspect or notice problems with your irrigation or things of that nature. You’ll still want to have those people around, but the point is that they don’t have to spend all that time driving up and down the rows to do the simple task,” he said. “They can then spend their time focusing on figuring out where or if there’s issues and how to address other problems and it relieves the constant need to be driving the tractor all the time.”

Mikesell said this solution also offers growers the option to deploy tractors at night for weeding or when the nighttime temperatures are cooler. This also helps growers maximize return on investment by being able to run the autonomous solution all the time, he said.

“We found that lot of people want to run their LaserWeeder 24/7 because they get a really good ROI or more crops they can put it under, but they just can’t find the operators to run it 24/7,” he told The Packer. “If you can run it, 24/7, you can double the hours in a typical season and you can get that tool doing everything you need it to.”

Carbon Robotics said the autonomous solution works seamlessly with its LaserWeeder, automatically adjusting speed to optimize weeding performance based on weed type, size and density, which can boost coverage by up to 20% compared to manually operated systems.

Brandon Munn, farm manager with Columbia Basin Onion, has worked with the Carbon Robotics team on this autonomous solution.

“With many of our tractors and LaserWeeders running autonomously with Carbon AutoTractor, we’re able to operate more hours, address labor challenges and make night shifts safer and more reliable,” Munn said in a news release. “This isn’t just automation; it’s a practical solution that’s fundamentally changing how we farm.”

Additional Details Come In On AutoTractor
Farm Journal talked with CEO Paul Mikesell to see what else we could learn about the system and what makes it different from other tractor autonomy kits on the market. Here’s a handful of bullet points breaking down what we uncovered:

Don’t Call It A Retrofit - Because the AutoTractor kit doesn’t effectively alter or change anything mechanically on the tractor itself, Mikesell says he prefers to refer to it as a “augmentation kit.”
Satellite Connectivity Changed The Game - When Mikesell and his team started this project back in 2023, connectivity was a limiting factor in enabling a tractor to safely operate with complete autonomy. That is no longer a limiting factor as developments in the stratosphere like SpaceX’s StarLink and Intellsat’s low earth orbit constellations have provided the necessary latency and bandwidth to make driver-less operation safe and viable.
Pricing Is Still TBD - Pressed on how much the system will cost from an up-front investment standpoint, Mikesell told us that “we’re still fine tuning that price.”
Expect An Hourly Fee - Mikesell did confirm that the technology will carry a per-hour fee. He says that fee will track closely with what the user would pay a local machine operator to run the tractor. That could mean a per-hour fee anywhere from $15 in the Midwest to upwards of $25 per hour in high-wage markets like California and Washington. “We’re trying to save you money by not having to worry about travel time out to the fields. There’s no lunch break. You don’t have to worry about paying overtime. This machine will do as many double shifts as you want, and we’re still employing people to do all the monitoring. So we have a very skilled and qualified group of people that are doing all the monitoring. So that’s kind of the model: we charge you per hour to run this machine for you and we’ll work with you on what jobs you want done and how you want it done and make sure that everything is handled appropriately.”
Remote Operators With Tractor Experience - Mikesell says his remote operators that task and oversee the driverless tractors for farmers get a crash course in how tractors are used on your typical farm. “Just being out there in the field long enough to understand the size of things that are around you and just kind of what a field looks like and how things are laid out, makes a huge difference when you’re trying to drive remotely,” says Mikesell. “Even though you have a better view driving remotely, because you have a nice 360 degree view off the roof, having some concept and understanding about the size of things and kind of what everything looks like helps quite a bit.”

Your Next Read: Using tech to target food safety threats

Grit, Grease, and Gears: Meet the Colorado Teen Breathing New Life into Old Tractors

Tue, 25 Mar 2025 20:43:14 GMT

Colorado teenager Tyson Hansen is a shining example of that old saying “If you start them young…”

That’s because Hansen, 17, has cultivated a rare passion for buying and restoring classic tractors. It is a passion passed down from his great grandfather, who started the Hansen family farm and pieced together a massive tractor fleet over the years.

“He had over 200-some tractors, mostly two-cylinder, and when he passed, they had the big auction and my dad bought one to remember him by, and well now it’s our family tractor,” Hansen remembers. “My dad still talks about the first day he let me drive it, and he always says since that first ride, I was just hooked.”

The tractor that launched his lifelong love for tractors - the 1934 John Deere GP in all its glory.

(Photo courtesy of Mecum Auctions)

That first taste of classic tractor heaven was on the hardened steel green seat of a 1934 John Deere GP, a popular two-plow row crop setup John Deere built and sold from 1928 to 1935.

The high school junior says he’s wrenched on about 16 to 17 classic tractors at this point, all while participating in his high school FFA program and wrestling for the varsity team. And it’s not a hobby he tackles alone in a dusty, dark barn – his dad, stepmom, and brother all pitch in and help out. Because everyone knows nothing brings a family closer than bonding over busted knuckles and stripped chassis bolts.

Tyson says his family is “pretty much a John Deere family” but that he has started to feel the pull from other legacy brands.

“I started out as a John Deere guy, but I don’t even actually own any John Deeres,” he says, adding that right now his personal collection consists of two classic Case IH tractors and two Farmalls.

That doesn’t mean a young man can’t dream big, though, and Tyson’s big dream restoration project is to someday fix up a John Deere Model R.

He purchased his latest tractor, a Case 400 Super Diesel Western Special Edition with a hand clutch – one of only eight ever built, he says – with the goal of fixing it up and flipping it to raise enough cash to make that dream a reality.

“Once I got that tractor I went online and looked up some Facebook groups where the guys are all about Case, and I didn’t know anything about them at the time, so I just started asking guys for help and next thing I know within an hour I had about seven or eight texts from guys asking to buy that thing off me,” he says. “That’s when I realized that 400 is a little rarer than I figured it would have been.”

His Case 400 is also going to end up helping his fellow students in the FFA program. Tyson’s FFA teacher has asked him to bring the 400 in and is going to let the young man lead his classmates through a lesson on how diesel engines work.

Work is a key word in any farming family, and the Hansen family is no different.

“I don’t know why, my dad always tells me I won’t like it when I am out of high school, but I like to work,” Hansen says. “I guess I’ve just got a working mindset – I’m not the biggest fan of sitting in the house.”

Check out Tyson Hansen’s latest Tractor Tales spotlight below, where the teen shows off his rebuilt Case 400 tractor. And subscribe to the Farm Journal YouTube channel to get all of the latest Tractor Tale videos.

Also keep an eye on U.S. Farm Report every Saturday morning for the debut of the newest Tractor Tales feature.

Your Next Read: 2001 John Deere Smashes Record With $132,500 Price Tag

John Deere Details Model Year 2026 Updates, New Machine Capabilities and Technology Features

Thu, 27 Feb 2025 18:42:29 GMT

John Deere announces a suite of equipment and technology upgrades and new features across its portfolio of machines. Some of the updates are exclusive to model year 2026 machines, and some are available as retrofit options or upgrades for new and/or older John Deere machines.

Next Generation Perception System For Autonomous Tillage
John Deere is releasing its autonomy Precision Upgrades kit for select tractor models that brings autonomy to tillage work. The system is available as a Precision Upgrades kit for model year 2022 and newer 9R and 9RX tractors and model year 2020.5 and newer 8R and 8RX tractors. Select model year 2025 John Deere tractors are autonomy ready from the factory.

RELATED: John Deere Introducing Next Generation Perception Autonomy Kits

To add autonomy to the tillage tool, retrofit kits are available for 2017 and newer John Deere tillage implements with additional lighting and the StarFire receiver mast and harnessing. The autonomy ready solutions are factory installed in base models for select MY25 tillage tools.

Combine Improvements
For model year 2026, the additions include a new three-piece CAM hinge draper reel with dense pack fingers and a new CF 18 30 corn head, which John Deere says is the industry’s first folding corn head with 18" rows and 30" spacing.

John Deere is also announcing several enhancements to its model year 2026 combines:

The Harvest Settings Automation feature will now include an out-of-crop settings adjustment that engages when the combine is passing through previously harvested areas of the field. Now the feature supports wheat, barely, canola, soybean, corn and rice crops.

Predictive Ground Speed Automation is being updated with a new feature that helps operators manage unique field terrains such as waterways, ditches or terraces. Weed detection sensing is also being added. There will be new functionality incorporated into John Deere Operations Center that will use crop-type data from planting and satellite imagery to ensure all eligible combines have the essential harvest automation files necessary to increase productivity. Predictive Ground Speed Automation supports wheat, barley, canola, soybean, corn, peas, edible beans and lentils.

AutoTrac Turn Automation is being updated to automate the raising and lowering of the combine head for hands-free turning, and a new auto-unload camera with supporting hardware and software is available to help consistently fill grain carts and possibly reduce in-field spills.

(Dan Videtich/John Deere)

John Deere also announced a handful of harvest settings updates available in Operations Center, including grain harvest weight sharing and Grain Sensing with HarvestLab 3000 available now for all model year 2025 and newer X9, S7 and T6 combines.

And physical updates to model year 2026 machines include a new instructor seat in all models and a dual USB-C fast charging module in the cab. And the JD Link Boost satellite connectivity module is available for install on eligible combine models to maintain connectivity during harvest.

Sprayer Updates
John Deere says these updates were developed to give farmers cleaner fields that have less weed competition, leading to more yield potential.

See & Spray has new variable rate capabilities that can unlock precise applications and significant product savings in later-season fungicide and desiccant applications, preharvest passes and more, according to John Deere. Farmers can also now see the percentage of biomass each perception camera detects throughout the field. See & Spray Variable Rate capabilities will require a G5 or G5Plus CommandCenter display.

See & Spray Select is now available from the factory on model year 2026 John Deere 400 and 600 series sprayers with 90', 100' or 120' steel booms. See & Spray Select also will be available as a Precision Upgrades kit for model year 2018 and newer John Deere sprayers with ExactApply and a 120' steel boom.

See & Spray Premium is adding new boom sizes and is now available on Hagie STS20 sprayers. See & Spray Premium is compatible with 90', 100' or 120' booms.

(Mel Koltai/John Deere)

Beyond the See & Spray updates, John Deere also has two new AutoTrac options for sprayers:

AutoTrac Turn Automation (ATTA) is now compatible with John Deere 400 and 600 series self-propelled sprayers, 800R floaters, and Hagie STS12, STS16 and STS20 sprayers, model year 2022 and newer. The new feature is also included with Automation 4.0 on Gen4 displays and the G5 Advanced license for machines that have a G5 display.

AutoTrac Vision 2.0 is a new technology that ensures sprayer wheels remain centered within each crop row, and it boasts a maximum speed of 22 mph, slope performance of up to 6 degrees, and the ability to navigate curves with a radius of just 50 meters. AutoTrac Vision 2.0 is available on model year 2026 John Deere sprayers as a factory option.

John Deere is also introducing ExactApply Variable Rate capabilities – including multi-rate across the boom with AutoSelect Pulsing (and A+B pulse width modulation nozzle switching). Sprayer operators can now vary multiple application rates across the entire boom, up to 11 unique sections, leading to more precise product placement. Operators also can use increased rate ranges for variable rate prescriptions and curve compensation. This technology is available as a software update for model year 2023 to 2025 sprayers, and model year 2026 will come factory installed with updated software features and functionalities.

Planter Updates
John Deere announced four new planter updates:

A new rate controller, the John Deere Rate Controller 3, with the option to control and apply two liquid and/or anhydrous ammonia (NH3) products simultaneously across up to 16 sections. This can help farmers decrease the number of trips through the field while getting the same application work completed. John Deere says the new rate controller is suitable for a variety of row crops, ranches, high-value crops and even on golf courses.

Rate Controller 3 also features a new rate controller app that is available within the John Deere display menu. The rate controller app is fully compatible with Gen 4 v2 and G5 displays.

(Michael J Newell/John Deere)

John Deere says the new app will give farmers a similar experience as operating a self-propelled sprayer with a controller with a built-in base from the factory. This means farmers can now monitor their planter and rate controller functions on one screen on the display and execute easy adjustments, according to John Deere.

The new rate controller module also has a new harness and 48-pin connector, which expands the compatibility with third-party equipment.

Seed-Level Sensing provides farmers with a more accurate look at the level of seed remaining in the tank. It places a sensor in the tank that can measure the volume of seed left in the tank, which is then provided to the operator in the cab and the John Deere Operations Center. This feature is available on model year 2026 planters or as a Precision Upgrades kit for certain models back to model year 2022.

Fertilizer-Level Sensing is also new and it is similar to seed-level sensing, providing the operator with better information on the fertilizer level remaining in the tank. It is an external manifold that includes two pressure sensors, which are used to calculate both the liquid density as well as the volume remaining in the tank. This update is available on model year 2026 planters and is also a Precision Upgrades kit that can be added to machines that are model year 2022 and newer.

Active Vacuum Automation is available on model year 2026 planters with electric drives and the SeedStar 5 Monitoring System. This feature looks in real time at singulation and automatically adjusts the vacuum, helping to prevent skips and doubles.

To determine which new features and updates are available for existing machines or only on model year 2026 new machines, contact your local John Deere dealer.

Your Next Read: A Perfect Storm Is Driving Up New and Used Tractor Prices

Plowing Through Tough Times: Equipment Manufacturers Double Down on Technology Upgrades Amid Sales Slump

Tue, 18 Feb 2025 19:20:46 GMT

New two-wheel and four-wheel drive tractor sales appear to be in a free fall to start 2025, and combines are tumbling down with them. That’s based on data pulled from the latest Association of Equipment Manufacturers (AEM) U.S. Ag Tractors and Combine Report.

With spring planting just a handful of weeks away for some, the ag equipment industry is well aware of the forecasts predicting another down year demand-wise.

“I would say our guide on the larger ag machines is in that minus 20 to minus 30 range for the full year, but I haven’t gone through all the details (of the AEM report) yet,” says Kurt Coffey, head of North America, Case IH.

Coffey does think it’s a bit premature to sound the alarm bells based on a contracted January, though.

“We need to see the quarter play out in total, because there are companies that had new product launches that were getting the new line rates adjusted and maybe didn’t ship in January, but they may ship in February,” he adds.

Still, the AEM numbers to kick off 2025 don’t paint the rosiest of pictures. Case IH specifically is coming off a busy 2024 that featured two new massive row crop combine launches and the late-summer introduction of its new mobile fleet management app, FieldOps. For this year, the company debuted a new Farmall C utility tractor in the 100 hp range that Coffey says represents “kind of the core of the every man’s tractor” and is something he is “very excited about that.”

“There are certain areas where we’re very clean and there are certain areas where we would like to reduce a half a month to a month of stock, if that makes sense,” Coffey says. “We’re sitting where we want to be on more of the large categories, but I would like to maybe get a little cleaner on some of the livestock or mixed farm categories, but these are statistically small to our total performance, so it’s nothing really that we’re concerned about here in North America.”

Coffey says he isn’t super worried because his team is focused on what matters: staying steady and “destocking at the dealer level.” He says that effort has helped with overall dealer financial health and has calmed some of the concerns equipment dealers had coming into the year.

“We’ve been closely watching lead measures and used values, and not only values in dollars, but also in quantities,” he says. “And we heavily invested in velocity last Q3 and Q4 to help get some of the used stuff through the system, and now we’re starting to see some of the fruits of that labor.

“I don’t want to speak for our dealers, but we’re hearing feedback that we’re being more proactive and a stronger partner in that area than our dealers have had in a long time. That feedback came from our dealer advisory board. And that’s a good indicator of when the market stabilizes, how healthy are we to then attack a market on an upside?”

Of course, sluggish machine sales aren’t the only hurdle to leap over. The ongoing threat of tariffs – many of which could be levied against some of America’s strongest ag trade partners – has demanded a high level of attention over the last few weeks.

“I’m a farm kid from a town of 800 people, Ashmore, Illinois, and at like eight years old my dad told me ‘Kurt, I can’t sit here and worry about if it’s gonna rain or not,’ and we were in a massive drought. It was the 80s and it just really imprinted on me like, I can’t control this, so what can I do about it,” Coffey says. “And so we stay disciplined and balanced (in our approach). We’re having daily reviews with the Executive team because look, last week it was China, Mexico, and Canada. And then the next day, Canada and Mexico were paused for 30 days. And last week, we had a solid go forward plan. And then over the weekend there’s steel and aluminum (tariffs), so the plan changes. We’re staying calm, focusing on customer value and in a disciplined way, we’re doing what we can to deliver that.”

With new equipment sales slow and the threat of a global trade war looming, one area Coffey is seeing interest from farmers is in Case IH’s tech stack and its digital platform, FieldOps.

“We’re really going deep on our technology and unlocking value with our FieldOps platform,” Coffey told Farm Journal last week at the National Farm Machinery Show. “Where’s the machine? How’s it operating? What are my yields? I need to send that to my agronomist.” Honestly, I’ve been here all day today and that’s probably half the conversation. People literally coming up saying, ‘Hey, how do I integrate my data from my combine to my planter?’

AGCO-PTx Trimble weigh in
AgRevolution CEO Stacy Anthony met with Farm Journal at the AGCO booth, where the Duluth, Georgia-based manufacturer debuted an updated line of Massey Ferguson utility tractors as well as a new Hesston double square baler for hay and forage operations.

RELATED: AGCO Launches Massey Ferguson 2025 Compact Tractor Series, New Double Square Baler

Anthony told us farmers he met with at the show are still talking about last year’s AGCO-Precision Planting-Trimble tie up, which remains the largest ag tech acquisition deal in history. The companies re-branded its combined precision ag technology portfolio under the PTx Trimble name.

“We were always thought of as kind of chasing the leader for years to come, and now this PTx Trimble deal has given us a position to lead from the front, to lead with strength,” Anthony says. “Now we’re going to have a tech stack that’s unlike and unmatched from anybody else in the industry. That’s what we’re excited about and that’s what the farmer is excited about, because he’s got a choice now. He’s got a choice between the competition.”

PTx Trimble had its own separate booth in Louisville, where it was showing its new WM-Field Form land-forming and water management kit for the first time.

The WM-Field Form kit adds an RTK receiver to the blade implement on a tractor already equipped with auto steer to increase single-scraper landforming accuracy and improve connectivity at the edge of the field or in areas where the tractor and implement may not have full line of sight to the sky.

The company also featured its OutRun autonomous grain cart retrofit kit. That tractor and grain cart autonomy kit is available now from PTx Trimble dealers. Although it will start out automating only the tractor-grain cart functions, senior product manager Dinen Subramaniam says the same kit will be adapted to automate tillage tools and dry fertilizer spreaders in the near future.

“There are a lot of small operations that really struggle to find good help and there are large farms that can benefit from the increased efficiency,” he says. “They can now take someone, a highly skilled operator, and get them to do something that is worth their time, but no one else can do it, and then have an autonomous tractor out there taking care of the other tasks.”

Deere Dials Up More Retrofit Options
John Deere did not launch any new tractors or machines at the Louisville show this year, but the manufacturer did expand its Precision Upgrades retrofit program to include ExactEmerge and MaxEmerge 5e seed meter upgrades for 2015 and newer factory planters. The kits are available now at your local Deere dealer.

Deere says farmers that upgrade to its ExactEmerge electric seed meters can increase productivity by more than 100 acres per day by planting at speeds up to 10 mph.

(Matthew J. Grassi)

Both upgrade kits offer increased population accuracy - Deere claims a 20% increase in seeding accuracy compared to its MaxEmerge 5 meters - and the ExactEmerge kit enables accurate population and spacing while planting at speeds up to 10 mph, Deere says.

“Traditionally, customers have gotten a planter upgrade from us and essentially that upgrade came in a full row unit, but now we’re giving them the ability to upgrade without replacing the entire row unit,” says Kyle Barry, manager, Precision Upgrades.

Barry adds the newer your John Deere planter is, the easier it is going to be to install the electrically-driven seed metering kits on your own. Deere is also offering dealer installation if farmers would rather let the dealer techs handle it.

Barry says most farmers make the decision to upgrade an older planter once they get wind of the capabilities that new technology can offer, such as automatic row shutoffs and better seed singulation. Often, those increases can be the difference in getting your acreage planted in a tight window versus missing your window and feeling some yield drag on the back end of the growing season.

“With both of these seed meters we’re giving you the ability to have individual row shut offs on your planter,” he explains. “So as you go around corners or you plant into a headland and you have point rows, we’re going to shut each individual row off. You’re putting the seeds exactly where you want to, so you’re not over planting. That’s where you can get that 20% increase in population accuracy.”

After re-branding its aftermarket program to Precision Upgrades and launching the Precision Upgrades Essential kit at last year’s Louisville show, Deere is now offering many of its technologies as both OEM installed and aftermarket add-ons, most notably being its See & Spray smart spraying technology. Barry says this evolution at Deere is all about meeting farmers where they are on the technology journey and helping them be more productive and profitable.

“We’re increasing the options that customers have with upgrades in general, its not something we’re doing that is just specific to planters,” he says. “We’ve got sprayers, combines, air seeding, basically you name it. Depending on the customer, we’ve got options (for them). We’re really excited about these two new meter only upgrades because it’s giving customers that traditionally would have said no to an upgrade the ability to get this technology on their farm. Or, if its planter-applied fertilizer they want to get into, now we have ExactRate and ExactShot (kits).”

Your Next Read: Where Farm Equipment Is Made

From the Factory to Your Fields: Where Farm Equipment Is Made

Wed, 12 Feb 2025 19:47:09 GMT

The global agriculture equipment market is currently valued at $181 billion (USD) and is expected to grow by 4% over the next eight years. That’s according to a recent analysis from global consulting firm IMARC Group.

While IMARC Group pegs Asia-Pacific as the leading region for farm equipment manufacturing market share, it would stand to reason most of those machines are being sold to farmers in that region. The farm equipment U.S. farmers use is most commonly built in Europe, North America and South America.

Brand Breakdown
For example, John Deere’s manufacturing footprint is mainly based in North America. Of the 60 John Deere machines relevant to row-crop producers, 50 of them (83%) are manufactured in North America. Drilling down further, the three states with the largest John Deere manufacturing presence are:

Iowa at 61%
North Dakota at 17%
Illinois at 15%

Case IH builds 66% of its row-crop machines throughout North America, while 24% of them are manufactured in Europe.

Fellow CNH brand New Holland maintains a fairly balanced manufacturing presence between Europe (30%) and North America (43%).

AGCO’s Germany-based brand, Fendt, builds 57% of its row-crop machines in the European Union (EU) with North America hosting roughly 43% of its manufacturing. Claas has a large manufacturing presence in Europe, but it also manufactures its LEXION combine in Omaha, Neb., and has facilities in Columbus, Ind., and Regina, Saskatchewan.

McCormick and Landini machines are built entirely in EU factories. In contrast, Buhler Industries’ manufacturing footprint is fully based in North America.

Check out the data to see where your favorite tractor, planter, sprayer, combine and other farm machines are built in 2025.

Click here to download a printable version of the table above.

Your Next Read: Casey Seymour and Machinery Pete Join Forces on the Moving Iron Podcast

Touching Tractor Tribute: Farmers Bid Farewell to Steve Hamm, a Loyal Lifeline in the Field

Fri, 31 Jan 2025 22:13:48 GMT

A love for tractors and an admiration for John Deere green. That’s how you’d describe Steve Hamm, a John Deere mobile technician for 30 years. A father and grandpa, he was loved by many, as many in the community will tell you he was truly dedicated to his craft.

“Steve was a pioneer for that kind of knowledge. We really depended on him,” says Chris Roberson, general manager of Ag-Power, the John Deere dealership in Richmond, Mo., where Steve worked.

“He was a man of integrity,” says Dennis Estes, who worked with Steve at Ag-Power, but was also Steve’s friend and the pastor at his church. “He had a passion for what he did, and he was a person who served a lot of people.”

As a technician, Steve’s career revolved around service, but even then, Steve went above and beyond time and again.

“He lived to serve,” Roberson says. “He put everyone else above him or before him, and he was on call all the time. Whether it involved work or even personal family matters. He was always able to be reached and counted on.”

“You look at the communities that Steve served, people from small towns and everywhere else who called Steve, if it was 10 at night, Steve took the call,” says Estes.

Friends of Steve Hamm say he adored his family.

(Photo provided by the Hamm Family )

Estes says for area farmers, Steve was a loyal lifeline in the field, providing a service no matter the time and no matter how challenging the issue was that needed fixed.

“This equipment is so complicated these days. And Steve pursued the passion of always learning,” says Estes. “If there was anything he couldn’t fix, he found out how to fix it, and he wouldn’t quit. He had the passion that made him pursue that until he got it. And I think that’s what really sets him apart.”

Roberson says on paper, Steve was a master technician, which is the highest honor you can receive as a John Deere technician. But he was more than that. Steve had a wealth of knowledge he passed on to others.

A man who dedicated three decades of his life to helping others was remembered in a remarkable way this past week. On a crisp, sunny Tuesday morning, those same farmers who Steve served for all those years found a way to show just how grateful they were.

“I’ve never seen a tribute for somebody that was more compelling probably than that tribute,” Estes says.

An aerial view of the touching tractor tribute for Steve Hamm in Richmond, Mo.

(Matt Mormann )

Tractor after tractor, combines with their augers out, all lined the road next to the cemetery where Steve would be laid to rest.

“I couldn’t help but think as we were doing the graveside service the effort made by so many people to be there,” Estes says. “As I looked up on the hill at all of the farmers, it was almost as if it was a mist because you could see the moisture in the eyes of so many of these people, many hardened individuals. Farmers who are used to being out in nature and fighting it, whether flood or drought or whatever it is, and through that toughness, they still had those kind of feelings for Steve.”

Steve Hamm was laid to rest on Tuesday, and farmers were there to pay tribute and witness his final ride.

(Tyne Morgan )

Farmers who never had the chance to say thank you or goodbye, stepped up to the call this week with a touching tractor tribute.

“He deserved every bit of that tribute. He didn’t ever ask for it. I hope he’s smiling down on us,” Estes says.

The touching tractor tribute was a nod to something Steve loved so much, as he took his final ride.

FTC vs. John Deere: Two Experts Answer Key Questions

Wed, 22 Jan 2025 21:30:02 GMT

On Jan. 15, the Federal Trade Commission (FTC) filed a lawsuit in U.S. District Court accusing John Deere of creating and presiding over a monopolistic and anti-competitive repair and dealer service system that puts farmers and independent repair professionals at an unfair disadvantage.

The news of this legal action has sent shock-waves through the ag equipment world. Deere has since offered an official statement condemning the action as “meritless…baseless…brazen partisanship.”

Incoming FTC chair, commissioner Andrew Ferguson, who has been appointed to head up the agency under President Trump, issued a statement that simultaneously recognizes the importance of allowing farmers to diagnose and fix their machines while indicating he disagrees with the decision to file the lawsuit. Fergusons’ statement was cosigned by fellow FTC commissioner Melissa Holyoak.

What happens next?
According to a post at FTC.gov, once the agency files a lawsuit the respondent – in this case, John Deere – has the right to contest the charges. FTC may then issue a final order, which can be appealed to the courts. The agency may also seek civil (i.e. financial) damages or request an injunction against Deere.

Plaintiff’s counsel have requested an injunction against John Deere. The lawsuit expressly asks for “a permanent injunction and other equitable relief against Deere to prevent its unlawful conduct in or affecting commerce in violation of Section 5(a) of the FTC Act” along with several state statutes in Illinois and Minnesota.

The Interviews
Now that we’ve set the stage, here is what two experts who have paid close attention to the case have to say about it:

James Kovacs is an antitrust attorney with Shinder Cantor Lerner (SLC), a national litigation firm that specializes in antitrust law.

Q: Is what FTC is accusing Deere of difficult to prove in a court of law?

A: “This is actually a very interesting topic that has been going on now for a number of decades, called right to repair. And right to repair within the antitrust space, which is where I practice, has to do with whether or not restrictions placed by the original equipment manufacturer, in this case John Deere, and what we call an aftermarket, which are the areas in which people compete for repair or service, whether those, you know, aftermarkets are being harmed. And so looking at whether people cannot either independently repair their own equipment or whether independent retailers or repair centers are also restricted as well. With these cases, really any monopolization case is challenging, but here I will say that the practices of John Deere, I think, are quite open and notorious.

“For a long time, people have been aware that farmers have been restricted from repairing their farm equipment. There are a variety of means, most of which are sort of technical issues in which the data and information necessary to perform the repair or the tool, which I believe is called the Service Advisor, has been restricted. And so, when the farmer or the independent repair center goes to fix the John Deere equipment, they are not able to access the necessary technical information to complete the job. And now the farmer can only do those types of repairs through a John Deere retailer, an authorized retailer.

“And so, this type of conduct within the right to repair market dates back to cases in the 1990s, in particular, with Kodak printers. And it can be found to be anti-competitive, wherein there’s an entity with basically complete control over the repair market who applies these types of restrictions. So, this is not something that is uncommon. And it’s something that’s seen quite an uptick in interest since the Biden Administration made it a priority. And when the FTC issued their initial report, called Nixing The Fix, that sort of got the ball rolling on the FTC’s interest in these types of cases.”

Q: In your opinion, does FTC have a strong case here?

A: “In my experience, the FTC does not bring complaints unless they feel like there are strong grounds to do so. Again, I also think there are a couple key factors at play here. One, I think the public is becoming quite aware of John Deere’s practices. I know that there are several reports and public sources out there who have spoken about these issues and their impact on farmers and their farming equipment.

“The second aspect to keep in mind is there is also a private litigation against John Deere alleging the same practices. That case has proceeded past a motion to dismiss. And so, what that means is the allegations have been proven to be sufficient to allow the parties to proceed into discovery. And I think that gives credence to the fact these claims are not necessarily merit-less at all. But in fact, people who have been looking at these issues believe there are merits to these claims. And I think the FTC does not typically act unless they believe strongly that an issue could be problematic.”

Q: FTC, through their legal team, has requested an injunction against Deere along with their co-plaintiffs, the state attorney generals in Illinois and Minnesota. Let’s say I’m a farmer in Illinois or Minnesota, and I’m using Deere equipment. I may be looking to have some repairs made before spring planting by a John Deere dealer. Could there be implications at play for those users?

A: “I think it’s important to note that the FTC’s jurisdiction is nationwide. And so, what the FTC is seeking through its injunctive relief, as I understand it, is access to what they call the ‘full function Service Advisor (program).’ As of right now, there is sort of an incomplete Service Advisor that the independent repair pros and the farmers have access to, but that doesn’t give them the full suite of options to repair all the needs of their farming equipment. And the allegation is that John Deere has withheld some of this technical information out of a desire to sort of capture the repair market under the injunctive relief.

“As I understand it, if the FTC were to be successful in any litigation and a jury ultimately found in their favor, then ultimately the farmers would be able to get access to this full Service Advisor tool and therefore be able to complete more repairs. Whether or not John Deere comes up with additional ways of restricting repairs is going to be open to interpretation, but at least this is a very specific injunctive relief. And there’s also sort of broader language to sort of prevent them from continuing this unlawful conduct. And so, I think it could be substantial relief.”

Willie Cade is a Washington, D.C., lobbyist and Right to Repair advocate. His grandfather was on the board at John Deere and worked for the company as a chief engineer. He can be reached by email at willie@graceful.solutions .

Q: What have you learned about this legal action that sticks out to you?

A: “A couple of things really stick out in my mind. No. 1, deep into the filing, around paragraph 111, they talk about how this monopolization of repair actually affects all repairs.

“Yes, it’s not monopolization of every repair, but it affects the price of every repair, which is remarkable. And they really call it a monopoly. They’re flat out about it. I love the way they took the time – we initially filed the complaint with the FTC and I worked on that with the attorneys that filed it three years ago. So they did their homework and they’ve done a really good job. And I really recommend to the farmers who really care about this issue, that they read the complaint because it reads really well. It reads like they know the industry, like they know what they’re talking about and that kind of thing.

“The other thing that was kind of interesting is, is they have lots (of evidence). They have a number of John Deere executives on record saying that, yeah, we knew we were doing this. So, I mean, they’ve really nailed it from that point of view. And when you look at the dissenting opinion from the two Republican commissioners, it’s a non-dissent dissent. There really was no objection to the substance of the suit, just the timing.”

Q: Are you aware of any other major farm machinery companies that might be engaged in similar conduct?

A: “They’re all doing it. They all use the same similar kind of technology — the CAN bus. Caterpillar is a little different because it’s not a CAN bus, it’s a hub. But those are just technical details. They’re still wanting to, I assert, illegally control the consumer after they sell the product. That’s a legal concept called tying. And tying has been illegal for almost a century now. And the electronics allow you to do it today where you weren’t able to do it before, other than physically. So we’re going to nail this. It’s going to take a year or two and then we’re going to move on. We’re going to move on to some even more important issues in agriculture. But I won’t tell you what that is yet.”

Q: Could you see this becoming sort of a win-win situation, where the farmers win out on this and even Deere comes out of this looking somewhat okay and maybe better for the long term?

A: “Well, here’s the interesting thing. Due to the lack of rights to repair their own farm equipment, farmers stand to lose $4.2 billion a year. About 20% of that is realized in higher prices for repair and services. The rest is in lost yield. So, could you imagine if farmers could get that rough number, that $3.8 billion back or even $3.7 billion back? And it’s all profit, by the way. By the time you get the yield, it’s all profit. If they could get that as profit, of course John Deere is going to do better with sales.”

Watch this video for additional coverage from the Jan. 18, 2025, episode of U.S. Farm Report.

Your Next Read: How a Con Man Pulled the Evilest Agriculture Fraud in History

BREAKING: FTC Files Right to Repair Lawsuit, John Deere Issues Statement

Wed, 15 Jan 2025 18:37:23 GMT

It is bone-chillingly cold throughout the Midwest, yet the Right to Repair issue is heating up once again.

Farm Journal Washington correspondent Jim Wiesemeyer learned early Wednesday morning that the U.S. Federal Trade Commission (FTC) is filing a lawsuit against Deere & Co. for allegedly violating U.S. competition laws.

The lawsuit was filed on Jan. 15, 2025, in U.S. District Court for the Northern District of Illinois Western Division. You can review the redacted filing by clicking here.

Update (6:31 pm CST): John Deere has released a statement vowing to fight the lawsuit, characterizing the FTC’s claims as “baseless” and “meritless.” It can be viewed here.

Wiesemeyer shared the following summary of key points from Deere’s response:

Commitment to repair access: John Deere emphasized its long-standing dedication to customer self-repair, noting its history of publishing manuals, selling parts directly, and providing digital tools like Customer Service ADVISOR.
Defense of innovation: The company stated that the lawsuit “punishes innovation and pro-competitive product design.”
Settlement efforts: John Deere disclosed ongoing settlement negotiations with the FTC prior to the lawsuit and criticized the agency for relying on “inaccurate information and assumptions.”
Recent initiatives: Highlights included the launch of Equipment Mobile in 2023, upcoming upgrades to the John Deere Operations Center, and a pilot program to enhance farmer’s repair options.

RELATED: What Does Right to Repair Really Mean?

What happens next?
According to a post at FTC.gov, once the agency files a lawsuit the respondent – in this case, John Deere – has the right to contest the charges. FTC may then issue a final order, which can be appealed to the courts. The agency may also seek civil (i.e. financial) damages or request an injunction against Deere.

According to the Jan. 15 filing, Plaintiff’s counsel has asked for an injunction against John Deere. The lawsuit requests “a permanent injunction and other equitable relief against Deere to prevent its unlawful conduct in or affecting commerce in violation of Section 5(a) of the FTC Act” along with several state statutes in Illinois and Minnesota.

Farm Journal has reached out to its contacts in the ag law realm to find out what the implications are if an injunction is granted against Deere in Illinois and Minnesota, and what that would mean for Deere customers in those states. We’ll update with more information as soon as we have it.

Why is FTC filing against Deere?
Reuters and other news sources confirm the agency has been actively investigating John Deere since 2021 .

Weisemeyer has been following the situation closely. He has learned the agency claims Deere’s equipment design often necessitates proprietary software available only to authorized dealers, which in turn limits farmers and independent repair shop’s ability to perform repairs.

Deere had previously agreed in January 2023, through an accord with the American Farm Bureau Federation, to expand access to its repair tools, but according to Weisemeyer and reporting from Bloomberg, concerns over compliance with that agreement persist.

According to reporting from online publication Agriculture Dive, a court last year ruled against the heavy equipment giant’s bid to dismiss a similar lawsuit from a group of farmers.

In yet another twist in this ongoing saga, FTC Commissioner Andrew N. Ferguson has issued a dissenting opinion, which is cosigned by FTC Commissioner Melissa Holyoak. President Trump announced on Dec. 10 that Ferguson will serve as the new Chair of the FTC under his administration.

You can review that dissenting opinion here.

Deere’s news release on expanding self-repair solutions
On Jan., 14, 2025, John Deere issued a news release outlining its commitment to expanding access to various digital tools and resources to help independent repair technicians and farmers diagnose equipment and make repairs.

The full statement is posted to Deere’s online newsroom.

The statement details what Deere calls its “Commitment to Repairability” and includes a list of tools that are available today to “support customers throughout their machine ownership and repair journey.”

Deere also writes that a “latest addition to Deere’s suite of digital solutions will further empower customers and independent repair technicians by, among other things, enabling them to reprogram Deere-manufactured electronic controllers.” The new capabilities are being integrated into the John Deere Operation’s Center, Deere adds, and will “offer more comprehensive solutions for diagnosing and repairing equipment while ensuring machine reliability, safety, and compliance.”

The manufacturer also says it will have additional announcements regarding a “customer and independent repair technician pilot” which is due to launch in the U.S. and Canada by the second half of 2025.

The news release directs interested parties to visit Deere.com/repair for more information.

Your Next Read: 5 Tech Companies Embracing Electrification, Autonomy

5 Tech Companies Embracing Electrification, Autonomy

Fri, 10 Jan 2025 22:02:42 GMT

Tractors and robots powered by electrification and autonomously tasked using Artificial Intelligence were without a doubt the main points of emphasis among the handful of farm tech companies exhibiting at this year’s Consumer Electronics Show (CES) in Las Vegas, Nevada.

Here’s a brief rundown of what some ag tech and ag tech adjacent companies showed off:

John Deere – After wowing attendees last year with a remotely operated tractor exhibit where users stopped and started a large 8RX tractor doing tillage work thousands of miles away at Deere’s Austin, Texas, test farm, the manufacturer extended its autonomous capabilities across a wider breadth of its machine portfolio to include lower horsepower tractors and autonomous spraying technologies for tree, fruit, and nut growers , as well as an autonomous lawn mower for commercial landscapers and a massive articulated yellow-and-black dump truck for construction firms. Deere also debuted a 130 hp, fully electric battery powered, autonomous-ready concept tractor at the show.

RELATED: John Deere Introducing Next Generation Perception Autonomy Kits

Behold, the hustle and bustle of John Deere’s CES booth:
Kubota – the Japanese firm captured a CES Innovation Award for its KATR robot (video clip below), a four-wheeled all terrain, multi-functional field robot that maintains a level deck across rugged terrain and operates autonomously and in “follow me” mode to help specialty crop producers get more done in a day. However the stars of the show at the Kubota booth, in this author’s humble opinion, were Flash, a plant health imagery solution that uses AI for analysis, and the Smart Plant Imager that bolts onto the top of the KATR robot and enables acquisition of hyperspectral plant health data in real-time. Both products spit back management recommendations to help high value crop growers know where to focus management and labor efforts to make the biggest impacts on yield and quality. Also new this year: the Agri Concept 2.0 autonomous tractor that debuted last year at CES has been outfitted with an operator cab, giving farmers the choice between direct oversight or autonomous tasking.

Spoiler Alert: Those peach baskets don’t fall off or spill. Good job, KATR:
Kioti – the South Korean midsize equipment innovator displayed a multi-functional, modular field robot it is calling the AI Agri Robot RT 100 (pictured top of page). Electrically driven and featuring three driving modes – manual, follow me, and fully autonomous, the helper robot can be outfitted with an orchard spray kit to apply pesticides into the plant canopy as it travels between permanent crop rows. Kioti also showed off a fully electric RX 7340 smart tractor (video clip below) that features integrated soil sensing technology that measures soil moisture, organic matter, and other soil health metrics and sends that data up through the AWS cloud for processing and then back to the grower’s preferred FMIS solution, helping provide the farmer with greater insight into soil conditions in real-time.

That’s an eye-catching small utility tractor, I must say. And it’s “Smart” - beauty and brains:
Caterpillar – The heavy equipment manufacturer kicked off its 100-year anniversary at CES. Like its ag industry brethren, Cat debuted solutions around electrification and autonomy, starting with the center piece of its booth: a gigantic, electrified 55,000-pound Cat 972 Wheel Loader (pictured top of page). Cat also featured its Cat Command autonomous live remote operation capability (video clip below) by having CES attendees sit in a pilot seat and take the controls of an excavator located on a job site in Tijuana Hills, Arizona.

Space-age technology coming soon to a rock quarry near you. Freddy Flintstone and Barney Rubble approved:
The future is here: you can finally put your lazy, do-nothing barn roof to work generating free power from the sun for your electrified machines! Very cool.
(Matthew J. Grassi )

Jackery – With all of the focus on electrification from the ag side at CES, it makes sense to look at what solutions are out there for portable, sustainable power generation and storage. Jackery made a big splash with its lightweight, portable solar generators and collapsible solar panels, and an even bigger hit its solar roof shingle technology (pictured inset). One can imagine a future where growers with electric machines decide to replace their barn roof with solar roof shingles to capture all of that energy from the sun and use it to power power electrified equipment around the farm. Something tells me that Jackery is going to be relevant in the ag world should the shift to electrification continue on at the farm gate.

Stay tuned to AgWeb.com for more ongoing coverage of what we saw and heard at CES 2025 in the days and weeks ahead!

Your Next Read: Fake Farmer Steals $8.75M In Green Energy Scam

John Deere Introducing Next Generation Perception Autonomy Kits

Mon, 06 Jan 2025 20:46:44 GMT

John Deere is taking a step forward in autonomy and the technology retrofit market.

Chief Technology Officer Jahmy Hindman describes the effort as “real purpose, real autonomy”. He says the manufacturer is responding to the ongoing labor crunch that is causing headaches across the agriculture industry both domestically and abroad.

To help its users continue to farm with less reliance on human labor, John Deere has announced a suite of new retrofit autonomy kits for tractors and tillage implements, orchard sprayers, and even for the commercial landscape and construction equipment segments.

The kits feature redesigned camera arrays and rugged NVIDIA processing units paired with Blue River Technology’s machine learning algorithms, enabling John Deere machines to autonomously mimic how a human operator would react in the driver’s seat, without anyone actually sitting in the driver’s seat.

Let’s dive in and learn more about what John Deere is launching this week at the 2025 Consumer Electronics Show (CES) in Las Vegas, Nevada.

What’s New for Tractors?
John Deere and its integrated Blue River Technologies team have re-architected what it is calling its Next Generation Perception System autonomy retrofit kits. The kits are made for model year 2022 and newer 9R and 9RX tractors, and model year 20.5 and newer 8R and 8RX tractors. Also coming from John Deere is autonomy on its 5ML Series tractors.

To go along with its autonomous tractor kits, there are retrofit kits that outfit select 2017 and newer John Deere tillage implements with additional lighting, a GPS receiver mast, and harnessing for fully autonomous tiling. These autonomy ready features are factory installed as a base package for select model year 2025 tillage tools. Today, the system is only compatible with John Deere tillage implements with the autonomy kits installed, but in the future Deere is working towards compatibility with third-party tillage tools.

The new autonomy kits are made for model year 2022 and newer 9R and 9RX tractors , and model year 20.5 and newer 8R and 8RX tractors, as well as select John Deere tillage tools.

(Photos courtesy of John Deere)

Both autonomy kits will be sold within John Deere’s Precision Upgrades product segment, which the company re-branded in 2023. So far, the kits have been field tested across thousands of acres of cropland. John Deere representatives anticipate the kits will one day be compatible with planting, harvesting, and broad acre application machines. But today, autonomous field tillage is the first domino to fall.

“This expands our autonomous capabilities dramatically,” says Willy Pell, CEO, Blue River Technologies. “Farmers should not have to buy a new tractor to experience autonomy.

Pell adds the kits were designed with ease of installation in mind, especially for tractors and implements that come autonomy ready from the factory.

Let’s dive deeper into some of the components that enable autonomous capabilities within the Next Generation Perception Kits.

Let’s start with the kit’s redesigned camera arrays, which are installed onto the top of a compatible tractor model’s cab and wired into the control module. Within that new camera array are 16 stereo cameras that shoot continuously at triple overlap, giving the system a 360-degree field of vision around the tractor with plenty of redundancy for sensing crops, obstacles, potential humans and other hazards in the field.

What those cameras “see” is processed on ruggedized NVIDIA Jetson GPUs that can withstand temperatures down to -40 degrees F. With the cameras operating as the eyes of the system, the Jetson units serve as the brains and connective tissue, using edge processing to read, react, and fire off commands to the machine just as a human operator would.

Farmers that experienced John Deere’s tractor autonomy kits in the past – this version represents the second evolution of the technology since John Deere introduced it in 2022 – told the company they wanted the driver-less machines to cover more acres in a day, or night. John Deere made that happen, increasing speeds 40% to 12 mph with this iteration, and lighting kits have been added on to allow around-the-clock field work.

“We want to meet customers where they’re at today; our customers across the Midwest want to customize their tillage setups with various tools of different sizes and configurations, and we want to make as many of those tools autonomy capable with one system as possible, and that’s what we’ve done with the Generation 2 Perception System,” says Aaron Wells, Engineering and AI Systems, Blue River Technologies. “This is real autonomy that I can set, forget, and run in the field or monitor using John Deere Operations Center Mobile.”

Local John Deere dealers will have a limited number of kits available for 2025 with a full launch tabbed for 2026.

Orchard tractors and sprayers
The Next Generation Perception System kit has been slightly tweaked for permanent orchard crop growers. Those growers generally use lower horsepower machines with narrower footprints to complete tasks between trellised rows of grapes, tree nuts, and other orchard crops like apples.

In California’s massive specialty crop industry, John Deere says that over 50% of machine operator jobs posted by farming operations are going unfilled. John Deere believes its autonomy kits can lessen that reliance on seasonal labor and help farmers hit tight production windows in order to maximize yields.

The Next Generation Perception kit for orchard tractors and sprayers features fewer camera arrays than the row crop kit but adds an integrated LiDAR sensor to 3D image tree canopies and orchard trellising in real-time.

(Photos courtesy of John Deere)

Whether we’re talking about the large tractor autonomy kits or the orchard tractor-sprayer kit, the systems share many common components. Rather than needing 16 stereo cameras, the autonomous orchard tractor kit deploys seven cameras alongside three LiDAR sensors. The LiDAR sensors provide a real-time 3D image of vine and orchard crops as the tractor moves around the orchard, giving the machine the ability to tell the pull-behind sprayer implement where to apply and where not to apply.

The 5ML Specialty Tractor, along with the key Precision Essentials technology that will enable autonomy, JDLink Modem, StarFire Receiver, G5 Display, and John Deere Operations Center are all available today, with the autonomy kit being available in limited quantities in 2026.

“We’ve developed this incredible second-generation technology that allows us to scale across different crops and new industries,” says Igino Cafiero, CEO and founder, Bear Flag Robotics. John Deere acquired Bear Flag in 2021 for $250 million.

Something for your side hustle?
I have no data to back this up, but I would guess there might be some row crop farmers out there that might own commercial landscaping, construction, or excavation businesses in addition to farming full time.

For the commercial landscape segment, John Deere has extended its next Generation Perception kit to automate a new green and yellow autonomous battery electric zero-turn mower.

This autonomous battery powered commercial lawn mower remains in the concept stage today but John Deere anticipates it being available for landscape professionals in the future.

(Photos courtesy of John Deere)

While still in the concept stage of development, the commercial mower can be programmed to autonomously cut common professional landscaping patterns while its operator monitors the machine from nearby with what looks and feels like a beefed-up Xbox controller. There is also a rear standing deck that can be flipped down, with dedicated operator controls on the machine, in case the operator feels like hopping onboard and steering the mower.

And for the construction world, John Deere has applied the next Generation perception kit to create a driverless commercial dump truck. The truck can autonomously move material from Point A to Point B and even know exactly where it needs to dump its load. Site workers can use the John Deere Operations Center to define ideal routes and start, stop, and unload the giant diesel-powered machines from outside of the cab.

Again, like their row crop and specialty crop farming brethren, commercial landscape and construction firms are also feeling the squeeze of the labor shortage.

“There’s no better story, I think, than using technology for the benefit of humanity. It is our purpose and what pulls all of this together,” Hindman says. “Our number one mission in developing these kits is to help reduce the dependency on unskilled labor. We think autonomy is a significant answer to solving that dilemma for our customers.”

To learn more about the Next Generation Perception System head to Deere.com/autonomy

Your Next Read – Ag Tech and Machinery Trends to Track for 2025.