Pork

The Shrinking Slice: Farmers Receive Less Than 6 Cents of Every Food Dollar

Tue, 31 Mar 2026 20:30:42 GMT

For the past two years, USDA has estimated farmers and ranchers received less than 6 cents of every food dollar. In 2023, that was 5.9 cents, and using the latest data from 2024, it’s 5.8 cents.

“Our oldest data point right now is 2007 [USDA updated the data series] and that’s 14.7 cents per dollar, and now we’re down all the way to 11.8 cents per dollar,” says Faith Parum, economist with the American Farm Bureau Federation. “So we’ve really seen that decline year after year. It reflects how much of the value of things in the grocery store or when you go out to eat is going to other parts of the supply chain and not necessarily to farmers and ranchers.”

Livestock vs. Crops: A Widening Gap

The aggregate decline masks a widening gap between sectors. While the overall farmer share is down, livestock and crop producers are seeing divergent trends:

Crop Farmers: Share dropped from 2.9 cents to 2.5 cents (a 2.5% year-over-year decrease).
Livestock Producers: Share increased from 3 cents to 3.3 cents.

“Overall, the farmer share is down. But we have those two markets really at odds,” Parum says. “We’ve seen that tale of two farm economies where our livestock producers maybe have seen a little bit of better days than they had had in the past, while our row crop farmers and our specialty crop farmers are really facing strong headwinds in the market.”

Effect at the Farm Gate

As highlighted by USDA, farm finances are quickly strained when farmers/ranchers are capturing a small percentage of the food dollar and even modest swings in commodity prices and/or input prices take place.

Parum adds, “when we talk about the health of our farms and the health of future generations on the farm, and being economically viable and sustainable and being able to keep their operations open, the trends we’re seeing right now are really hard for those farmers. Our ranchers are seeing a little bit of better days right now with high beef prices, but that’s not going to last forever, and with production expenses continuing to increase, we’re really going to see that that question come up of, what is sustainable if, if these dollars we’re spending in the grocery store aren’t making it back to our farmers.”

Where Does the Money Get Distributed?

The key takeaway: farmers produce the raw commodities that make food production, however, the price is clearly more determined by what happens after the products first leave the farm.

The USDA Food Dollar Series tracks how each dollar is spent by consumers and then divides it across the industries contributing to the value in the supply chain, such as farming, food processing, transportation, packaging, wholesaling, retail and food service. As noted by the USDA, with each step in the process, the additional services, labor, transportation and infrastructure add value and increase costs to the final food product.

USDA’s Economic Research Service Food Dollar Series shows in 2024, farmers received 11.8 cents of every dollar spent on domestically produced food, the remaining 88.2 cents of the food dollar went toward the ‘marketing bill’, which includes costs associated with food processing, transportation, packaging, wholesaling, retailing and food service. Over time, this shift illustrates how an increasing share of food spending is driven by services and supply chain activities rather than farm production itself.

Groceries Leave the Most on The Table For Farmers

Farmers’ share of consumer food spending varies widely depending on the type of food purchased. For example, the farm share of the food-at-home dollar was 18.5 cents in 2024, up slightly from 18.4 cents in 2023. But even in this category it means only than one-fifth of what consumers spend on groceries goes back to farmers.

As you may expect, products with minimal processing, require less of the value to be retained in that part of the food system, and therefore return a larger share of the food dollar to producers.

“The highest commodity that gets the most of that food dollar is fresh eggs,” Parum notes. “That’s just because there’s limited labor to process that food.”

Examples include:

Fresh Eggs: 69.1 cents (+6% from 2023)
Beef: 52.2 cents (+4.8%)
Fresh Milk: 50.8 cents (+5.6%)
Pork: 23.7 cents (+7.2%)
Poultry (+3.1%)
Fish (+2.8%)
Tree nuts and peanuts (-1.7%)
Fresh fruits and vegetables (unchanged)
Bakery Products: 4.8 cents (-9.4%)
Soft Drinks/Bottled Water: 1.3 cents (-7.1%)

A $10.4 Trillion Engine: Agriculture Drives One-Fifth of the U.S. Economy

Wed, 01 Apr 2026 12:46:58 GMT

Did you know that close to one in every three jobs nationwide is tied to food and agriculture? The latest Feeding the Economy Report says food and agriculture support about 49 million jobs, which is about 30% of total U.S. employment. Although less than 2% are on the farm, when you add food manufacturing, wholesale and retail, that adds another 24 million jobs, or about 15% of the workforce.

Each year, the Feeding the Economy Report measures the downstream, off-the-farm economic impact of U.S. agriculture. Danny Munch, an economist with the American Farm Bureau Federation, says the report tracks three layers of impact.

“When you combine those layers, ag supports about $10.4 trillion in economic output, or about one-fifth of the entire U.S. economy,” Munch said on the Newsline podcast .

2025: $900-Billion Growth in U.S. Agricultural Industry

The U.S. agricultural industry grew by nearly $900 billion over the past year, according to this study led each year by the Corn Refiners Association and sponsored by three dozen agriculture and food organizations, including the National Pork Producers Council (NPPC).

The first layer is direct activity, which includes the base level of food and ag production that is traditionally measured. It also measures supply industries like transportation, finance, equipment manufacturing and inputs in the second layer. The third includes the ripple effects of those two stages on how wages are earned and spent throughout the rest of the system.

“So, all the benefits we were talking about – jobs, wages, tax revenue – they’re tied to where that production happens,” Munch says. “If production shifts overseas due to cost pressures, regulatory burdens or competitive challenges, that economic activity moves with it. So, it’s not just about the food supply, it’s about all these other jobs, tax revenue and economic commerce that supports industries across every corner of every state.”

The report includes a state-by-state breakdown of agriculture’s economic impact, showing total jobs, wages, output, taxes and exports. Key findings include:

Food and agriculture generated more than $3 trillion in wages for U.S. workers, with wages rising 4% year-over-year and 13% over the past decade.
Food manufacturing remains the largest manufacturing sector in the U.S., employing almost 2.3 million workers.
U.S. food and agriculture exports were more than $177 billion, though exports declined by $5.4 billion year-over-year, underscoring the need for maintaining strong trade agreements and expanding market access for American products.
The food and agriculture sector produced $1.35 trillion in tax revenue for federal, state and local governments, a 7% increase year-over-year.

“The report confirms the incredible, positive impacts of agriculture on our country,” says NPPC CEO Bryan Humphreys. “America’s 60,000-plus pork producers are proud to help drive this force that provides our food and other agriculture products—and the opportunity to be part of something bigger than themselves by carrying on a tradition of taking care of their families, neighbors, animals and land, and at heart, a way of living that often has been passed down for generations.”

U.S. pork producers annually generate more than $37 billion in personal income, contribute more than $62 billion in GDP, and support more than 573,000 jobs in the U.S. economy, NPPC adds.

Reciprocity and Balance: The New Blueprint for U.S. Agricultural Trade Agreements

Thu, 05 Mar 2026 21:01:55 GMT

Ambassador Julie Callahan is the chief ag negotiator at the U.S. Trade Representative, and she reports positive momentum toward rebuilding trade agreements equating to a positive U.S. ag trade balance.

“We came into a situation in January 2025 where the US ag trade deficit was ballooning in a really unsustainable manner,” she says.

At the beginning of 2025, USDA forecasted a $50 billion deficit for U.S. agricultral trade.

“Compare that to an agricultural trade surplus in 2020 when President Trump left office, of a $6 billion surplus. So we were $56 billion in the hole, you might say, at the beginning of the administration, but through the efforts of the president ensuring trading partners understand they need to treat U.S. farmers and ranchers right, we are seeing real shifts in our trade balance and chipping away at the deficit toward a surplus.”

Trade Wins Highlighted by Government Officials

Callahan points to eight signed trade agreements with: Malaysia, Cambodia, El Salvador, Guatemala, Argentina, Bangladesh, Taiwan and Indonesia. She says these are binding agreements, where the foreign governments are:

lowering tariffs for U.S. ag products
removing unfair trade practices
and lifting regulatory barriers

“These are serious binding trade agreements that will deliver real value for U.S. farmers and ranchers,” Callahan says. And when asked if Congressional action to codify agreements is necessary, Callahan says that action would be supported but should not be necessary.

“These foreign governments have made binding commitments in terms of adjusting tariff schedules, they are also making regulatory changes. USTR will be enforcing these agreements. They are enforceable.”

Examples of enforceable commitments include:

Indonesia removes its import licensing requirements
Malaysia accepts facilities on their registration list as long as FSIS has them on their list

The Future of the U.S./China Trade Relationship

At the 2026 Top Producer Summit, Lyu Jiang, minister for economic and commercial affairs at the Chinese Embassy in the U.S., characterized the U.S. and Chinese relationship being a phase of stabilization.

When prompted to react, Callahan agreed saying, “We very much want a stable, predictable, transactional relationship with our Chinese counterparts. We do want to normalize, bring reciprocity and balance back to our trade relationship and ensure that U.S. farmers, and ranchers can benefit from the Chinese market again.”

She says her office is balancing the agricultural stakeholders wanting access to the large-scale Chinese market with a strategy to also diversify trade partnerships as to not be too reliant on a single country.

“We are working through the agreement on reciprocal trade to diversify our markets so we don’t overly rely on China,” she says. “We are looking to address that very serious situation where China may see agriculture as a pain point for the United States.”

With the upcoming meeting of President Trump and President Xi in April, Callahan says her team and the larger U.S. trade team is working to prepare and set the stage for a positive outcome. Callahan points to specific issues to be worked through and market focuses spanning crops and livestock.

“Both sides want the meetings to be a success,” she says. “Certainly, in the meetings leading up to the president level discussion, we will be having open and frank conversations with China where we need to see areas of improvement. That’s not limited to soybeans to sorghum. Our beef producers don’t have access to China due to China’s unfortunate actions that are not renewing facility registrations.”

The Review of USMCA

With a goal of “reciprocity and balance across north America” the trade team is working on its review of the North American trade deal.

“We absolutely understand the importance of USMCA for U.S. farmers and ranchers,” Callahan says.

Describing this as a “comprehensive review” she says that spans:

Look at what is working
Maintain what is working
Improve on areas not be delivering the benefits U.S. farmers and ranchers expect

She brings up the overall trade balance with Canada and specifically, Canadian dairy.

“With Canada, we went from a $3 billion deficit in 2020 and now we have an $11 billion ag trade deficit. So there are certainly areas for improvement, and we’re taking all of our stakeholders’ comments into consideration,” Callahan says.

New Dietary Guidelines Move Food Pyramid Closer to the Farm

Wed, 07 Jan 2026 20:43:25 GMT

The White House delivered a simple but clear message to Americans today: Eat real food.

“We are finally putting real food back at the center of the American diet. Real food that nourishes the body, restores health, fuels energy and builds strength,” says Secretary of Agriculture Brooke Rollins. “This pivot also leans into the abundant, affordable and healthy food supply already available from America’s incredible farmers and ranchers. By making milk, raising cattle and growing wholesome fruits, vegetables and grains, they hold the key to solving our national health crisis.”

In the “most significant reset of federal nutrition policy in decades,” the White House released the Dietary Guidelines for Americans, 2025–2030 . The updated pyramid inverts the 1992 USDA version by prioritizing:

Protein (1.2 to 1.6 grams of protein per kilogram of body weight per day, an increase from 0.8 grams)
Dairy and healthy fats as the foundation
Vegetables (3 servings per day)
Fruits (2 servings per day)

Unlike the old pyramid’s grain-heavy base and processed carbs, new recommendations limit whole grains to 2 to 4 servings per day and added sugars and highly processed oils should be avoided entirely.

Eat More Protein

Rollins says the previous dietary guidelines demonized protein in favor of carbohydrates.

“These guidelines reflect gold standard science by prioritizing high-quality, nutrient-dense protein foods in every meal,” Rollins says. “This includes a variety of animal sources, including eggs, poultry, seafood, and red meat, in addition to plant-sourced protein foods such as beans, peas, lentils, legumes, nuts, seeds and soy.”

To put the new protein recommendations into perspective, Sigrid Johannes, executive director of government affairs for the National Cattlemen’s Beef Association, says for folks who should be consuming 1.6 grams of protein per kilogram of body weight that’s a 100% increase in recommended daily protein intake.

Dairy’s Seat at the Table

Dairy emerged in a strong position under the new dietary guidelines, with federal nutrition guidance supporting dairy at all fat levels for the first time.

“One of the key messages they’re telling consumers is eat dairy and eat dairy at all fat levels — that’s whole milk, cheese and butter,” says Matt Herrick of the International Dairy Foods Association. He calls it “a significant watershed moment,” reflecting how many families currently eat and shop today.

Echoing Herrick’s perspective, National Milk Producers Federation President and CEO Gregg Doud adds by better recognizing both fat and protein, the guidelines give a fuller picture of dairy’s nutritional value.

“Not all fats are created equal, and because the guidelines acknowledge this, dairy’s benefits are better reflected in this iteration of the guidelines,” Doud says.

When it comes to protein, consumer demand is reshaping the category, with cottage cheese at its highest level since the 1980s because of the high-protein trend, Herrick notes.

“Consumers are looking at labels more than ever and trying to find cleaner, less processed foods. Dairy fits that bill. Most products have just a handful of ingredients, and they’re all high in protein. People are turning to protein for growth, energy and overall health, and we’re going to continue to see consumers look to dairy to fulfill their protein and healthy fats needs,” Herrick says.

The processing sector has grown alongside the rising demand for dairy, reflecting both increased production and changing consumer preferences. Roughly $8 billion has been invested in new processing facilities from 2022 to 2025, with another $11 billion expected through 2028.

“We’re going to continue to see investments in processing facilities — new plants, updated lines and more capacity — to meet growing consumer demand for dairy protein and healthy fats,” Herrick notes.

Eat More Meat and Poultry

When it comes to meat and poultry, Julie Anna Potts, Meat Institute President and CEO, says Secretary Rollins and Secretary Kennedy’s leadership have simplified the dietary guidelines making it clear meat is a protein powerhouse.

“Robust scientific evidence demonstrates that meat is a rich source of high-quality protein, essential vitamins and highly bioavailable minerals that support human health throughout the lifespan,” Potts says.

Kansas beef producer Marisa Kleysteuber describes the new “commonsense” dietary guidelines as “exciting and refreshing.”

“As beef producers we are blessed to work with a ruminant animal that can utilize Mother Nature’s production of cellulose from rain and sunshine and then convert it to one of the most nutrient rich proteins there is,” she says. “Whether the consumer is desiring an organic, grass fed or corn fed beef product, there are cattlemen and women all over the U.S. who put their heart into raising these cattle to produce a nutritious and delicious product that we have always believed in and now our leaders are standing behind the ranchers and farmers of America.”

Quintessentially American foods such as burgers, steaks, pork chops and Easter hams can remain a staple of American households, and the guidelines go so far as to recommend parents introduce nutrient-dense foods, including meat, early and continue focusing on “nutrient-dense foods such as protein foods” throughout childhood.

“America’s pork producers appreciate the 2025 dietary guidelines putting pork front and center on the plate. They took note of producer concerns and rightly gave pork and other high-protein, nutrient-dense and delicious meats their due when it comes to Americans’ health and dietary habits,” says Rob Brenneman , National Pork Producers Council president-elect and pork producer from Washington, Iowa.

Maddie Hokanson , a Minnesota pork producer and mother of two, says the new dietary guidelines’ strong emphasis on protein is a positive for the pork industry. She believes the new guidelines, paired with pork’s quality nutrition and versatility, bring together the perfect opportunity to increase pork consumption and demand in the U.S.

“As pig farmers, we are proud to produce a meat product that is packed with high-quality protein, while also being nutrient-dense with many essential vitamins and minerals,” Hokanson says. “As a parent to young children, I see both the physical and cognitive benefits of prioritizing protein in the diet at all ages, and I’m excited to see what the short- and long-term effects of this recommendation will be.”

Three Servings of Veggies and Two Servings of Fruit

Dairy and meat weren’t the only items at the top of the new dietary pyramid. Fresh fruits and vegetables were also given top billing.

“Diets rich in vegetables and fruits reduce disease risk more effectively than many drugs,” says Robert F Kennedy Jr., Secretary of Health.

The new dietary guidelines recommend three servings of vegetables and two servings of fruit per day. Like past editions of the dietary guidelines , the new guidelines recommend Americans eat “a variety of colorful, nutrient-dense vegetables and fruits” and advises whole produce items be eaten “in their original form.” Though not explicitly stated, the updated guidelines also call out “frozen, dried, or canned vegetables or fruits with no or very limited added sugars” as good options.

“Today’s dietary guidelines reinforce the critical role fruits and vegetables play in overall health,” says Mollie Van Lieu, International Fresh Produce Association vice president of nutrition and health, in the group’s response. “Scientific evidence consistently shows that fruits and vegetables should make up the majority of what people eat. The Administration’s focus on whole foods is an opportunity to increase fruit and vegetable intake, as they are the most nutrient-dense foods available.”

Rollins Teases Plan to Expand Real Food Retail Accessibility

There was more than the new dietary guidelines announced at the press event. Rollins mentioned upcoming changes at retail she says would increase the accessibility of whole, healthy foods to those in food deserts.

“Soon, USDA will finalize our stocking standards,” she says, explaining retailers that take SNAP benefits are bound by the stocking standards. “Very soon we will be finalizing that rule that will mandate all 250,000 retailers in America to double the type of staple foods they provide for America’s SNAP households. This means healthier options will be in reach for all American families, regardless of circumstance, at levels never seen before in our country.”

Grains and Oilseed Industry Focuses on Positives

In terms of grains, in its guidance USDA recommends Americans “focus on whole grains, while sharply reducing refined carbohydrates.” The National Association of Wheat Growers (NAWG) shared mixed reactions to the changes.

“We appreciate the continued recognition of whole grains as an essential part of Americans’ diets,” said a spokesperson with NAWG in a statement to Farm Journal. “However, we are concerned that some portions of the new guidelines around grains and wheat are unintentionally confusing. Wheat, wheat flour, and foods made from wheat have been nutrient-rich, life-sustaining staples for tens of thousands of years and deserve clear, continued support as a central part of our nation’s diet.”

The American Soybean Association (ASA) focuses on the positives saying it highlights the importance of increased protein consumption, including plant-based proteins, such as soy-based foods. They also emphasize prioritizing healthy fats, including oils rich in essential fatty acids like soybean oil.

ASA says an addendum continues to call into question the process of soybean oil extraction, which it says is scientifically proven to be safe for human health.

“Soybean oil and soy protein play a critical role in the health and nutrition of Americans,” says Scott Metzger, ASA president and Ohio farmer, in a press release. “We remain deeply concerned by the rhetoric and selectively cited studies regarding the health and safety of soybean oil in DGA supporting material.”

Metzger says soybean growers will continue to work with the administration and educate MAHA commission leadership on the health benefits of soy-based foods and soybean oil.

The National Oilseed Processors Association (NOPA) echoed those concern: “Vegetable oils, or “seed oils” as they’re sometimes referred to, are a significant provider of essential fatty acids and remain a safe and cost-effective source of dietary fats in the American diet, as they are globally,” said a NOPA press release. “However, some appendices rely on a narrow evidence base with limited citations, which is concerning given the administration’s rhetoric questioning the safety of certain vegetable oils despite an established scientific consensus.”

NOPA also argues oilseeds support the production of affordable meat, dairy and eggs as meal produced from oilseeds are a key component of livestock diets.

These Half-Dozen U.S. Ag Trade Missions Aim To Diversify Global Demand

Wed, 31 Dec 2025 16:39:39 GMT

Trump’s USDA team has announced its agribusiness trade missions for the year ahead.

“Our team certainly plays an important role in generating demand overseas for the products,” says Luke Lindberg, USDA undersecretary for trade and foreign agricultural affairs.

Lindberg points to a three-point plan Agriculture Secretary Brooke Rollins’ team is deploying:

Get better trade agreements.
Build willing buyer and willing seller relationships.
Hold trading partners accountable.

According to Lindberg, the goal is it “helps to cultivate, it helps to diversify, so we’re not solely focused on one or two key buyers. I think if you go to many business owners and ask them, would you rather have one buyer that buys 80% of your products or would you rather have some diversification to lots of buyers who have ups and downs of their own, I think many of them would say they prefer the diversification model.”

So far, six agribusiness trade missions have been announced for 2026 with the goal of growing global markets, increasing exports and strengthening the agricultural economy.

The six mission destinations, and potential agricultural focus areas, include the following.

1. February 2026, Jakarta, Indonesia

Since 2020, annual U.S. ag exports to Indonesia have hovered between $2.75 billion and $3.25 billion. Overall, it’s the 11^th largest trade partner for U.S. ag goods.

Indonesia is the fourth-largest market for U.S. soybeans following China, the European Union and Mexico. According to U.S. Census Bureau trade data, in 2024 Indonesia imported from the U.S. $1.2 billion in soybeans, $198 million in wheat and $139 million in cotton. This past July, the Indonesia private sector and the U.S. wheat industry signed a memorandum committing to purchasing at least 1 million metric tons of U.S. wheat between 2026 and 2030 plus a minimum of 800,000 metric tons of wheat in 2025 (prorated).

The Trump administration has worked to address long-standing barriers to U.S. agricultural trade and expanding market access into Indonesia with a trade agreement eliminating tariffs on more than 99% of U.S. products.

2. April 2026, Manila, Philippines

U.S. ag exports to the Philippines have more than doubled since 2010. In 2024, the total value was $3.5 billion, making it the ninth-largest customer for U.S. ag trade.

With limited domestic production, the Philippines imports nearly all of its dairy products, and specifically $365 million comes from the U.S. Poultry exports to the Philippines totaled $187 million, with a majority of that in frozen chicken leg quarters.

The U.S. gained market share for ethanol imports into the Philippines, having doubled volumes in 2024 with a value of $138 million.

Beef and beef products are the sixth-largest group of ag products the Philippines imports from the U.S. This category has also experienced recent growth by increasing 58% from 2023 to 2024. The U.S. is second to Brazil in market share for beef imported into the Philippines.

In 2024, the Philippines imported $120 million of pork and pork products from the U.S. The country’s local supply has been declining because of African Swine Fever.

According to an announcement in July, the Trump administration said the Philippines will charge zero tariffs for U.S. exports into their market, while the Philippines will pay 19% tariffs to the U.S.

3. May 2026, Istanbul, Turkey

According to USDA analysis, Turkey has grown its strength as an importer of raw materials and then reexported finished products. This includes importing wheat for flour and cotton for apparel.

Because of its geographic location, Turkey has also grown as a strategic regional transshipment hub, connecting U.S. exporters with trade partners across the Caucasus region.

In September, Turkey lifted its retaliatory tariffs on some U.S. ag products: rice, tree nuts, distilled spirits and more. The Trump administration says a focus for the upcoming agribusiness trade mission will be to address nontariff barriers to trade, which includes import bans on U.S. animal protein.

4. August 2026, Australia and New Zealand

The Trump administration says its trade breakthroughs with Australia will give greater access to U.S. beef exporters. The U.S.-Australia Free Trade Agreement is structured to give comprehensive duty-free market access.

Other protein sectors have significant trade established with Australia. In 2024, $328 million worth of U.S. pork and pork products were imported. And $173 million of U.S. dairy products were brought into the country.

New Zealand imported $520 million worth of U.S. ag goods, including: soybean meal, dairy ingredients (lactose and whey), fresh fruit and distiller’s dried grains.

5. September 2026, Saudi Arabia

This agribusiness trade mission will focus on technical issues and nontariff barriers. Saudi Arabia is the 23^rd largest ag export market for the U.S., and it is a gateway to the $3 billion market for U.S. ag goods that is the Cooperation Council for the Arab States of the Gulf.

Over the past 10 years, the country has increased its imports of U.S. hay by 540% to its recent total of $152 million in 2024.

Corn, tree nuts and rice are also key ag goods exported from the U.S. to Saudi Arabia, totaling $239 million, $169 million and $123 million, respectively.

6. November 2026, Vietnam

USDA says this trade mission will focus on preferential access for specialty cheese and meats as well as improved market access for U.S. peaches and nectarines.

U.S. ag exports to the country peaked in 2018 at $4 billion and in 2023 were around $3.1 billion. Ranked from highest value to smallest, the top five ag products exported from the U.S. into Vietnam in 2023 were: cotton, soybeans, distillers grains, soybean meal and tree nuts.

For meat and meat products, the key prospects include frozen/chilled beef (boneless and bone-in), frozen chicken (leg quarters, legs and paws), and turkey.

Dairy could be a growth market for U.S. exports into Vietnam as nonfat dried milk powder has led the segment to total $146 million of imports in 2023. Fresh cheese (for foodservice/restaurants) is in demand by younger generations despite not being part of a traditional diet in the country.

USDA also points to fresh fruit as a growth category for the country, namely apples, cherries and grapes.

Is China a National Security Threat to U.S. Agriculture?

Thu, 06 Nov 2025 22:13:00 GMT

It’s been more than a decade since China made very public, very large investments in its future to feed its own people and gain greater control over international agribusiness.

In 2013, WH Group (then known as Shuanghui International) purchased Smithfield Foods for $4.7 billion, which was a U.S. company with 25 U.S. plants, 460 farms, and contracts with 2,100 producers in 12 states. A year later in back-to-back months, COFCO (China National Cereals, Oils and Foodstuffs Corporation) bought two major agricultural trading companies: Noble Agri and Nidera. Then in 2017, ChemChina acquired Swiss-based Syngenta for $46 billion.

These acquisitions highlight the production and power China has amassed, and it’s being called into question by policy thinktank America First Policy Institute (AFPI).

“We know that many of these state-owned enterprises have an obligation to the CCP, and that is to report in and turn in all of the intellectual property they collect around the world or trade secrets and turn it in the Chinese Communist Party, giving them an edge and their ability to offshore a lot of our production from the United States,” says Ambassador Kip Tom, Indiana farmer and AFPI expert.

In a recent report, AFPI spotlighted the following vulnerabilities for U.S. farmers and consumers:

Smithfield controls 23% of U.S. pork processing
The U.S. market accounts for 23% of The Syngenta Group’s revenues
DJI drones are used by U.S. farmers to collect field data

One policy recommendation from AFPI is for Syngenta and Smithfield Foods to “divest to a domestic company or, at a minimum, a company not principally managed by an adversary of the United States.”

“Xi Jinping and the Chinese Communist Party pose a threat to American farmers and U.S. food security,” says Congressman John Moolenaar (R-Mich.), Chairman of the House Select Committee on the Chinese Communist Party. “They’re engaged in economic aggression against the United States. We must protect our farms, feed mills, processing plants, and slaughterhouses. The CCP strategy is two-fold, undermine U.S. food security while siege-proofing their own.”

The full report is available here.

Ambassador Tom says in addition to direct or majority ownership by the CCP, global supply chains have evolved over recent decades resulting in U.S. farmers being more susceptible to negative impacts.

“We’re going to need to do everything we can do in our regulatory regime to make sure we can bring back these supply chains,” Tom says. “With the amount of sourcing that we’ve done in chemistries around the world, our fertilizer production, computer chips that run our tractors, everything, we are very vulnerable.”

Another aspect of Chinese ownership that has come into focus is foreign owned land in the U.S. The most recent reports peg a minimum of 35 million acres of farmland (3.4% of all U.S. ag land) is foreign owned, with Chinese companies owning around 350,000 acres. Of that, Brazos Highland owns 102,345 acres, and Smithfield owns 97,975 acres. The topic garnered attention at the state level with more than a handful of states passing legislation limiting foreign farmland ownership.

“Farmland is critical in the United States,” Tom says. “We know that the Fufang Group tried to place a [corn milling] plant up near Grand Forks, North Dakota, near an Air Force base, that was a strategic problem. That same group came to Indiana, and we stood up and said the same thing, ‘no, this shouldn’t be allowed.’ So it comes back to the states to get involved and make sure we put the measures in place to not allow this to happen.”

AFPI applies a skeptical eye on DJI drones, a Chinese company currently the largest manufacturer of drones worldwide.

“I would be very supportive, and I hope many of us farmers would be, to see the DJI drones go away. We should never underestimate the Chinese ability to use any information that they gather from the United States,” Tom says. “But we need to make sure that we shore up the production of drones here in the United States with American parts and information that’s processed here in the United States.”

In addition to their agribusiness investments, China has ramped up its public-funded research . Since 2008, China has outspent the U.S. in comparable public sector spending for agricultural research, and furthermore, since 2019, China has spent twice as much, or double, as the U.S.

“This is all part of the BRICS initiative, Brazil, Russia, India, and China. And we know that actually the Brazil has fast forward their agriculture development in their nation,” Tom says. “We know that now they are leading suppliers and a lot of the commodities that are produced in the world today, whether it’s corn, soybeans, wheat, beef, hogs, and they’re getting into the biofuels. Because of the theft of some of these intellectual property products that we had here in the United States, namely genetics, corn genetics, we know that China in a few years here will probably be self -sufficient on corn.”

No Trade Agreement Can Boast the Success of USMCA, The Meat Institute Says

Tue, 04 Nov 2025 14:48:28 GMT

The Meat Institute is calling on the Trump administration to renew the U.S.-Mexico-Canada Agreement (USMCA) for its benefits to American meat and poultry companies and the entire U.S. animal protein value chain.

“USMCA has been a boon for the American meat, livestock and poultry sector, along with the broader American food and agriculture economy and ancillary industries,” said Julie Anna Potts, The Meat Institute president and CEO, in a news release. “It has provided steady income to American farmers, ranchers, and meat and poultry exporters; it has created jobs for American truck drivers, ports, and transportation companies; it has strengthened American food retail and food service establishments; and it has accomplished all of this through transparent rules that allow American businesses to proactively plan supply chains and develop durable customer relationships.”

USMCA entered into force on July 1, 2020, substituting the North America Free Trade Agreement (NAFTA) to create more balanced, reciprocal trade supporting high-paying jobs for Americans and grow the North American economy, according to the Office of the United States Trade Representative (USTR) .

“The domestic U.S. meat and poultry industry’s long-term economic viability, though, depends on robust international trade, particularly as domestic per capita consumption of meat and poultry remains stable, and 95% of consumers live outside the U.S,” The Meat Institute wrote in comments submitted to the USTR on Nov. 3. “International trade is, therefore, vital to the long-term strength of the U.S. meat and poultry industry, the American workers it supports, and the rural and farm communities it sustains.”

In 2024, U.S. meat and poultry exports exceeded $24.6 billion. Meat and poultry product exports to Canada and Mexico accounted for $7.5 billion of that total. Annually, approximately 14% of U.S. beef production, 15% of U.S. poultry production and 25% of U.S. pork production are exported, the organization noted. As well, exports add value to every animal produced, and in turn, increase demand for U.S. corn and soybeans.

“The Trump Administration’s America First Trade Policy Agenda has reinvigorated American trade policy and has reasserted American leadership to advance U.S. meat, poultry, food, and agriculture trade in a manner that revitalizes our farm communities and supports broad-based economic growth. President Trump’s negotiation of the USMCA during his first term resulted in the world’s gold-standard trade agreement,” the letter said. “Thanks to President Trump’s leadership, USMCA has bolstered U.S. meat, poultry, and livestock trade, has led to increased market integration in North America, and must be preserved without significant changes that would disrupt the U.S. meat and poultry industry’s substantial access to the Canadian and Mexican markets.”

The Meat Institute says it’s clear USMCA’s access terms – zero tariffs on most meat, poultry and livestock trade – have underpinned American economic and job growth, particularly in rural and farm communities across the U.S.

“No other trade agreement can boast the same success,” Potts said. “President Trump deserves enormous credit for this extraordinary achievement.”

See The Meat Institute’s full comments in response to the U.S. Trade Representative’s (USTR) “Request for Comments on the Operation of the Agreement Between the United States of America, the United Mexican States, and Canada.”

Rural America is Facing a Mounting Labor Crisis

Fri, 11 Jul 2025 21:02:49 GMT

The American labor market is reaching a critical turning point that could tighten labor availability in rural industries and slow growth across the U.S. economy. A new quarterly report from CoBank’s Knowledge Exchange warns that demographic shifts and recent policy changes may start impacting businesses as soon as late 2025.

From livestock and crop operations to food processors and rural cooperatives, this labor shortage is becoming especially noticeable in the heart of America’s farmland. Many producers are already struggling to fill roles, and the challenge is expected to intensify in the coming months.

“Barring an unforeseen change in labor force participation rates or immigration policies, the pool of available workers is set to shrink sharply in the next few years,” says Rob Fox, director of CoBank’s Knowledge Exchange. “The problem will be even more serious in states with slower population growth in the Upper Midwest, Corn Belt and Central Plains.”

Demographic Pressures Mount

Fox says the warning signs have been building for years. Labor force participation has steadily declined, birth rates have dropped and immigration policy has become more restrictive.

Between 2022 and 2024, nearly 9 million immigrants arrived in the U.S., driven by global humanitarian crises and relaxed federal rules. While that influx temporarily eased labor constraints, Fox says it only masked deeper, long-term trends.

U.S. fertility rates have fallen from 2.12 children per woman in 2007 to 1.62 in 2023, meaning fewer young people are entering the workforce just as the last of the baby boomers retire. In addition, labor force participation has slipped from a peak of 67% in 2000 to 62% today. Nearly 2.5 million working-age Americans have left the labor force in the past eight months alone.

“There is no single reason people are stepping away,” Fox explains. “It’s a combination of rising caregiving responsibilities, job skill mismatches, mental health challenges and higher disability rates. These are complex issues that won’t be resolved overnight.”

Shrinking Workforce Hits Agriculture Hard

The effects are already being felt across rural America. Farms, food processors, equipment dealers and cooperatives are struggling to find and keep the workers they need to maintain daily operations. Seasonal labor has become harder to find and full-time positions, especially those requiring specialized skills or long hours, are increasingly difficult to fill.

In regions with slower population growth, such as the upper Midwest and central Plains, the challenge is even more acute. These areas often lack the population inflows that help offset workforce losses elsewhere in the country.

While labor has been tight for several years, Fox warns that conditions are poised to deteriorate further.

“What we are facing is not just a cyclical labor issue; it’s a structural one,” he says.

Border encounters have dropped sharply since August 2024, signaling a steep decline in immigration. Combined with rising political pressure to increase deportations, the agricultural labor pool could shrink even more in the months ahead.

“Immigration has long been a key pillar supporting the rural workforce,” Fox notes. “Without a steady flow of new workers, farms and agribusinesses will have to get creative, either by increasing wages, automating tasks or changing how they manage production.”

Technology Offers a Path Forward

In response, more agricultural businesses are turning to technology to help offset the labor gap.

“The key to addressing labor scarcity always lies in innovation,” Fox says. “AI and robotics are no longer limited to the factory floor. They are increasingly being used in fields, dairies and food plants.”

A recent Gallup poll found that nearly one in five workers already uses artificial intelligence in some form each week. At the same time, the cost of robotics has dropped by nearly half in the past decade, making automation more accessible for a broader range of farms and agribusinesses.

CoBank’s report notes that many farm supply customers are using new tools to increase efficiency, improve decision-making and free up time for employees to focus on higher-value responsibilities.

Planning for What Comes Next

As producers look toward 2026, a combination of labor constraints, volatile input costs and shifting policy landscapes will continue to shape decision-making. Fox thinks adaptability will be essential.

“Technology will be critical to agriculture’s future,” he says. “AI and robotics can help farmers do more with fewer workers, boosting efficiency and margins. But investment decisions must be made carefully, especially in this uncertain economic environment.”

Until clearer policies emerge on trade, labor and energy, rural America will need to prepare for continued pressure.

“This is a pivotal moment,” Fox concludes. “Farms that plan ahead, embrace innovation and stay flexible will be best positioned to succeed.”

Is Food Inflation Heating Up July 4th Grills?

Wed, 25 Jun 2025 17:44:50 GMT

Two industry reports are shining a light on the cost of a July 4^th barbecue.

The economists at Wells Fargo calculate an at-home holiday party for 10 will cost $130. The menu includes chicken breasts, beef sliders, hot dogs, fresh fruit, a vegetable platter, potato salad, corn bread, cake, apple pie, ice cream, beer, wine and soda.

Dr. Michael Swanson, chief agricultural economist within Wells Fargo’s Agri-Food Institute, says year-over-year food inflation is 2.2%.

For notable food prices from the July 4^th report, he cites the following:

Ground beef: Up 7.4%
Boneless chicken breasts: Up 1%
Watermelon and strawberries: Down 0.6%
Potatoes: Up 1%
Egg prices: Up 40%
Ice cream (1.5 quart): Up less than 1%

Swanson says beef prices year over year have been running 6% to 8% higher.

“When you talk to somebody who’s a processor or a packer, there’s not a part of the cow that moves independent from the other parts of the cow so it’s all right in that category 6% to 8% on a year over year basis the last couple of months based on CPI,” he says.

He says for cost-savings, chicken offers the greatest opportunities in the protein category.

“When you look at the composite pricing from USDA, it’s right around $2.42 to $2.45 a pound — including everything from wings and breasts,” he says.

As for hot dogs, Swanson says the blend inside the casing will drive the price.

“If you go with the all-beef frankfurters, yes, they’re up substantially. If you look for a sausage or bratwurst that has a blend of pork and beef in it, you’re probably finding a much better bargain. Pork has been pretty flat year over year,” he says.

Swanson says the effects of highly pathogenic avian influenza are still being reflected in higher egg prices for menu items such as deviled eggs and salads.

As for ice cream, Swanson says the increase in cost is being attributed to additional labor expense in production.

“We’re seeing a little bit of inflation in that category, but just very modest. We have a good supply of cream and milk in the country right now. The dairymen are doing wel. So, what that reflects is kind of that cost of transformation,” he says.

Wells Fargo uses NeilsenIQ data for its analysis.

American Farm Bureau Market Basket Survey
Using its annual survey, The American Farm Bureau Federation says this year’s food prices are resulting in the second-highest cost for an at-home July 4^th barbecue since 2013 when the survey began.

“High prices don’t mean more money for farmers, however. Farmers are price takers, not price makers. Their share of the food retail dollar is just 15%. The cost of running their farm is up — from labor and transportation to taxes,” says AFBF associate economist Samantha Ayoub.

Per AFBF, this year’s cost for an Independence Day cookout will cost $70.92 for 10 people. Included in the calculations are cheeseburgers, chicken breasts, pork chops, potato salad, strawberries and ice cream.

Last year was the highest cost found by the survey at $7.39 per person.

Year-over-year retail price increases in 2025 include:

2 lb. of ground beef: Up 4.4% to $13.33
Pork and beans: Up 20¢ to $2.69
Potato salad: Up 6.6% to $3.54

Notable reductions, compared to 2024, in food prices per the survey were:

3 lb. package of pork chops: Down 8.8% to $14.13
Chips: Down 10¢ to $4.80 a bag
Hamburger buns: Down 2.6% to $2.35

Wienermobiles Will 'Haul Buns' to the Indianapolis Motor Speedway

Thu, 22 May 2025 13:27:42 GMT

Nothing kicks off the beginning of summer like a hot dog on the grill. The beloved American staple will be featured in full force during the “Wienie 500” at the Indianapolis Motor Speedway on Friday, May 23. The Wienie 500 marks the first “meat-up” of all six Wienermobiles in over a decade, the company says.

In this first-of-its-kind spectacle, the fleet of Wienermobiles will ‘haul buns’ to the legendary Indianapolis Motor Speedway for a race unlike any other, Oscar Meyer said in a release . This will be the first competitive race for the fleet.

Each Wienermobile will represent a different regional dog that you can cheer on in the race, including:

The Chi Dog (Midwest)
New York Dog (East)
Slaw Dog (Southeast)
Sonoran Dog (Southwest)
Chili Dog (South)
Seattle Dog (Northwest)

“From custom Hotdogger racing suits to a trophy presentation in the ‘Wiener’s Circle,’ complete with a condiment spray and hot dog for the wiener’s enjoyment, every moment of the race is designed to spark smiles, serving up a delightful racing event only Oscar Mayer can,” the company said.

The Indianapolis 500 draws more than 330,000 fans who consume nearly 30,000 hot dogs, the company said.

“The Indy 500 marks the unofficial kickoff of summer and the start of hot dog season,” Kelsey Rice, brand communications director at Oscar Mayer, said in a release. “As a brand known for sparking smiles in disarmingly delightful ways, it’s only fitting that we bring a race of epic proportions to the Speedway and celebrate a timeless tradition: delicious meats and a little friendly competition to kick off a summer of wieners.”

The Wienie 500 is part of a partnership between Oscar Mayer and IMS that names Oscar Mayer the “Official Hot Dog” of Indianapolis Motor Speedway and the Indianapolis 500.

Editor’s Note: The race will be streamed live on Friday, May 23 at 2 p.m. ET on the FOX Sports app and across @INDYCARonFOX social accounts, and fans can catch highlights from the race during Sunday’s Indy 500 pre-race show on FOX.

Your next read: ‘I Never Thought About Pork That Way’: Pork’s New Campaign is Surprising People

EU Halts Brazil Poultry and Meat Imports After HPAI Outbreak

Mon, 19 May 2025 19:40:51 GMT

Brazil, the world’s largest poultry exporter and main poultry meat importer into the European Union, is no longer allowed to ship poultry and meat products to the EU due to the recent outbreak of highly pathogenic avian influenza (HPAI).

Brazil confirmed the country’s first HPAI outbreak on a commercial farm in the southern state of Rio Grande do Sul on May 16.

The entire territory of Brazil has suspended its official status of being “free of highly pathogenic avian influenza.” The EU joins with bans from top buyer China, Reuters reported. According to a European Commission spokesperson, EU import conditions require that the country of export (Brazil) is free of HPAI.

Why do U.S. farmers need to pay attention?

There are two reasons for U.S. farmers to be watching the developments of the disease and its effect on the Brazilian poultry industry.

Dan Basse, AgResource Company, says Brazil poultry exports account for about 33% of the global poultry supply.

“A good portion of that goes to China,” Basse says. “The Chinese are out and already saying that they are going to be restricting Brazilian poultry but, we’ll see. The Chinese took last year about 570,000 tons of Brazilian product. I don’t know where they would replace it–but they’re not going to do it from the United States with the trade war.”

He says another reason to watch is the feed side of the Brazilian poultry flock.

“Those birds consume a lot of meal and a lot of corn, it’s like 17.6 million metric tons of Brazilian meal, and 42 to 43 million tons of corn,” Basse says. “So we’ve got to think about this not only from a export opportunity for US poultry, but from a demand concern of what the Brazilians will do in terms of feed consumption. They’ll become more aggressive in offering meal and corn to the world market if flocks down there do need to be depopulated and are starting over.”

What are teh next steps?

Restriction on poultry exports follows rules agreed on with each importing country, based on international health certificate requirements, the Agriculture and Livestock ministry told the Associated Press (AP). Depending on the type of the disease, some deals apply to the whole country while others involve limits on where products can come from — for example, a specific state, city or just the area of the outbreak.

Countries like Japan, Saudi Arabia, the United Arab Emirates and the Philippines have already accepted this regional approach, AP reported.

Brazil exported more than 5 million tons of poultry meat in 2024. Reuters reported that approximately 4.4% headed to the EU. Of total EU poultry imports, Brazil is the main origin with a share of 32% last year, according to official EU data.

The U.S. bird flu outbreak and wider trade tensions with Washington have limited Chinese appetite for American poultry. China now blocks poultry from more than 40 U.S. states over HPAI, according to U.S. government data, Reuters reported .

If the HPAI outbreak spreads across Brazil, as it did in the U.S., officials and analysts said outlooks could get dimmer, Reuters reported. That scenario would raise U.S. hopes for China to ease restrictions on American poultry.

Under a Phase 1 trade agreement China signed with U.S. President Donald Trump during his first term in 2020, China is supposed to lift statewide bans on U.S. poultry 90 days after states eliminate bird flu from infected farms.

However, China has kept bans in place longer than it had agreed in that deal, according to the article.

Greg Tyler, CEO of the USA Poultry and Egg Export Council industry group, told Reuters he is hopeful China will move back to abiding by that regionalization agreement.

Your Next Read: Certainty in Uncertain Times: How Maria Zieba Fights for U.S. Pork Producers in DC

Grassley: I Still Support Trump, But Congress Should Lead On Trade, Tariffs

Mon, 07 Apr 2025 21:09:41 GMT

With financial markets spiraling deeper into the red, Senator Chuck Grassley (R-Iowa) is pounding the table in support of a bill that would wrestle back the executive branch’s authority to enact unilateral world trade decisions without Congressional approval.

The senior senator from Iowa has long held the belief the U.S. Constitution gives Congress direct oversight in regulating foreign commerce. Grassley says the legislature has deferred this authority to the executive branch since the 1960s, and it’s time to claw that power back within the walls of Congress.

“The impression is that I’m doing this because of what Trump did last week. It has nothing to do with that,” Grassley told AgriTalk host Chip Flory on Monday. “This president is doing what Congress gave him the power to do, right? I felt the same way in 2019 and I tried to get some changes then.”

Now, Grassley says he is simply piggybacking on the heightened awareness of trade tariffs after last week’s “Liberation Day” announcements from the Rose Garden. He still supports the President’s overall agenda and is hoping for the best-case scenario – which would entail a worldwide negotiation process to balance trade deficits among the U.S. and its trade partners.

“If he’s successful in putting tariffs on other countries to get them to sit down at the table to bring all tariffs down, I’m going to say he did a better job than my approach of negotiating tariffs down,” Grassley says, adding that the administration can immediately help farmers by supporting a new 5-year Farm Bill and directing the EPA to approve year round E-15 fuel availability.

Under the proposed bipartisan legislation – which is co-sponsored by a handful of U.S. Senators from across the nation – the Trade Review Act of 2025 would require congressional approval of new unilateral tariffs proposed by the executive branch within 60 days.

Over the weekend, senior Trump administration officials, including USDA chief Brooke Rollins, made the rounds on the Sunday morning political TV programs to try to assure corn and soybean farmers – who have suffered profit line hits from two years of inflated operating expenses and low commodity prices – that the President’s tariff strategy would eventually pencil out to long-term gains in domestic manufacturing and crop export markets.

Then, on Monday morning, Trump posted on social media saying he will impose an additional 50% in tariffs (on top of the current 54% rate) on China by April 9 if the country did not back off the 34% retaliatory tariffs it enacted on American goods. Ag economists say the China tariffs will have a devastating impact on U.S. crop and meat exports, and many believe the tariffs have effectively handed Chinese feed and fiber demand to Brazil.

Related: As China Retaliates and Hits U.S. With a New 34% Tariff, What’s the Possible Impact on Ag?

(iStock/Lori Hays)

The U.S. today is China’s largest ag trading partner, but 2024 import data shows that relationship could be fading fast: shipments of U.S. farm goods into China nearly halved from 2022 levels, when China purchased almost $43 billion in U.S. ag products. Last year, that figure plummeted to $29 billion, and many expect the tariffs will slash that figure even lower. China has also torn up or suspended several trade deals with U.S.-based poultry producers, and some experts fear a decrease in demand for U.S. pork products could be devastating to American hog farmers.

Related: Pork Producers Resist Urge to Panic, Respond to New Tariffs

Overall, despite alarm bells being sounded from basically every corner of the economy, the senate’s current longest-tenured member is hopeful there’s a light at the end of this long, roller coaster tariff tunnel for America’s farmers and ranchers.

“If we can export our stuff in a free way, it’s going to help the economy of the United States, and it’s going to help our consumers if we don’t have tariffs on products coming into the United States,” Grassley says. “I’m supportive of the President’s effort to get a better deal for Americans, especially for our farmers because we export about a third of our production, and that’s where farmers want to get it.”

Your Next Read: Ag Markets Try to Recover Early Monday, Except Cattle

National Pork Board Says New Tagline is About You, But It’s Not For You

Fri, 14 Mar 2025 14:00:09 GMT

The National Pork Board announced the tagline of its new pork campaign, “Taste what pork can do,” before a crowd of pork producers at the National Pork Industry Forum on March 13.

One message stood out to marketing advisory committee members Jennifer Tirey, Rob Brenneman and Gordon Spronk as they discussed the new tagline: I’m not the target. Likely, neither are you.

Here’s why that’s good news.

When Jennifer Tirey, executive director of the Illinois Pork Producers Association, first heard the final tagline, she admits it took her a minute.

“I had to sit with it. I had to say it a couple times,” Tirey says. “At first, I thought it was a little uneventful, that we were trying too hard. But as I thought about the consumer who is not in our lane every day, I was sold. Consumers need to hear this tagline the way it’s presented because we know they are not thinking about our product like we are every day.”

This is Tirey’s tenth year working for Illinois pork producers. Quite frankly, she says recent campaigns felt more like a rally of the home team.

“What’s different about this campaign is that it’s looking beyond the pork producer that already loves our product,” she says. “That’s where I feel like we’ve not hit that home run in the past. A lot of outside perspective was brought in, which is important to play at that level we’re hoping to play. Producers can have confidence that this campaign is being built around what consumers say they want about pork.”

It’s time to open the floodgates of flavor.

(Jennifer Shike)

Iowa pork producer Rob Brenneman wasn’t sure what to think at first either.

“The tagline isn’t meant for pork producers, though. We produce the product and then we want somebody to eat it,” Brenneman says. “We already know what it tastes like, and we don’t need a tagline to eat it. But we have to draw the attention of millions and millions of people who have not experienced raising pigs or being in agriculture.”

Taste Leads the Way
Brenneman stands behind the tagline because it emphasizes the most important thing he produces: tasty pork. Data shows taste and flavor matter to consumers of all ages.

Gordon Spronk, a veterinarian with Pipestone, says he was pleased with the final choice. He values the hard work, research and data that the National Pork Board used in determining the final tagline.

“Do you know what our agency did when they started the process of this campaign?” Spronk asks. “They had a barbecue. They came up with a number of things, and settled on “Taste what pork can do,” because they actually tasted, cooked and ate the pork. I was like, ‘OK, you got me there.’”

He believes the whole industry should pay attention because this is a key moment for the pork industry.

“Old guys like me and the generation coming up with our family farm are in a generational transfer. I’m really more excited for them than me when it comes to this tagline,” Spronk says. “I think they can ride this brand for a long time. It has great potential for a number of reasons.”

“We are unapologetically pork.” The consumer testing was very clear, says National Pork Board’s David Newman, that pork must be in the tagline.

(Jennifer Shike)

Using Pork to Sell Pork
The industry has not had a recognizable campaign stick since the tagline, “Pork. The Other White Meat.” established decades ago, Brenneman says.

One of the biggest reasons he’s excited about this new campaign is that it will use pork to sell pork. It sounds simple, but “Pork. The Other White Meat,” straddled the line between trying to be a little like chicken and a little like beef, Spronk says.

“That was a strategy we learned from,” he says. “We are unapologetically pork. We start at bacon, then go to sausage, pepperoni, ham and on from there.”

It’s Different This Time
This pork campaign will look different than past campaigns for two reasons, Spronk says.

“First, it’s not going to be about billboards, it’s going to be about swipes and clicks and screens that pop up,” he adds. “Second, the National Pork Board has a long effort in collecting the data of who’s actually eating pork. We know consumption for Gen Zs and Millennials is much lower than Baby Boomers. We need to speak to them. This tagline has been thoroughly tested by professionals, it’s not for me. I’m going to eat my 55 lb. regardless of what the tagline says. I’m probably not going to change my eating habits, but they may.”

Data shows younger Americans eat pork less frequently, says David Newman of the National Pork Board. Long-term consumption is at risk, but he says it’s all reversible.

(Lori Hays)

Chad Groves, CEO of Seaboard Foods and a director on the National Pork Board, says the younger generations love the processed side.

“They love bacon, sausage, ham, and we view that as the gateway to fresh pork,” Groves says. “I go back to my childhood, growing up in central Indiana, a pork loin was a part of our meal at least two to three times per week. My kids don’t have that same experience. The younger generations are not being exposed to the fresh pork category like we used to be.”

In the consumer segmentation research, the National Pork Board asked individuals who are not the prime pork audience how they feel about pork.

“A lot of the messaging and promotional campaign items they’re working on are going to be targeted to what those consumers said,” Tirey adds. “It’s not going to be geared to your traditional pork producer that loves making a great pork chop on the weekend on the grill. It’s going to be that consumer that doesn’t have as much knowledge about our product and how they can start adding it into their daily menus. That’s what makes me excited – the research behind the decision making that we are making today.”

Cultural Differences
The “can do” part of the campaign builds on the concept that the ways to add pork to every meal are unlimited. Pork’s 111 flavor profiles baffled Spronk at first.

“The cultural opportunities and ways pork is used globally are astounding,” he says. “I just returned from Cuba and have Cubano sandwiches on my mind. I love pork dumplings in noodle soup and cooking tonkatsu for my friends and family. I promise my grandmother didn’t even know what tonkatsu meant. We have not even scratched the surface of what pork can do in our blended U.S. culture.”

The pork industry doesn’t have the marketing budget to hit everybody, Tirey explains, so being strategic is key. That’s where the consumer segmentation data will help guide efforts to “ fish where the fish are .”

“The campaign won’t use a shotgun approach. We’re not going out to all consumers like some of the campaigns in the past,” Groves says. “This will be very targeted to identify younger consumers and speak to them in a way that resonates with them, whether it’s taste, flavor, convenience or something else, to pull them into the category. This is not an investment for next year. This is an investment into the next 25 years of pork production and beyond.”

Read Next:
What’s The Risk of Doing Nothing About Pork Demand?
We Need a New Playbook in the Pork Industry

USDA Prepares to Protect Farmers in a Trade War

Tue, 04 Mar 2025 22:28:13 GMT

As the clock struck midnight on March 4, President Donald Trump’s new tariffs on imports from Canada, Mexico and China went into effect. Almost immediately, global markets started to react, and trading partners retaliated.

While the full economic consequences of the trade war remain to be seen, Secretary of Agriculture Brooke Rollins has promised to have a plan, such as the Market Facilitation Program (MFP), ready for farmers, if needed. In 2019, MFP provided direct payments to producers impacted by retaliatory tariffs, resulting in the loss of traditional exports.

“Everything is on the table right now. Everything. I know that President Trump, whom I speak with regularly, realizes the state of the farm economy in this country,” Rollins said on Sunday at Commodity Classic . “The last time, I know, he pushed Secretary Perdue to ensure we were able to make whole–as best as we could–some of those, and hopefully most of those, if not all, who had been hurt. We’re building the team at USDA to ensure we have the structure and the plan in place to allow us to move very quickly.”

In an interview with Farm Journal at Commodity Classic, USDA Economist Seth Meyer says he has been instructed by Secretary Rollins to be ready for a relief program, and he’s started calculating what possible relief could look like.

“Calculating something right today would not be helpful because we don’t know where we’re going to be, but absolutely, the Secretary instructs: ‘You need to be ready, have your pencil sharpened and have your tools available. Think about how you would proceed,’” Meyer says. “We are ready in that backstop. It won’t be easy. We’ve talked a lot about different countries. We’ve talked about reciprocal trade, but we are indeed sharpening our pencils to be able to do what she’s asked us to do.”

Here are the key details of the U.S. tariffs and retaliation from Canada, Mexico and China.

(Farm Journal)

Canada responded swiftly with plans to impose 25% tariffs on nearly $100 billion of U.S. imports over two tranches. Mexican President Claudia Sheinbaum plans to announce retaliatory tariff and non-tariff measures against the U.S. at an upcoming rally in Mexico City’s central square.

Meyer’s question is, “Can Mexico afford to retaliate?”

(Farm Journal)

As President Trump’s tariffs drew swift retaliation from trading partners, the ag industry was quick to react.

Impact on Farm Machinery
Equipment makers are concerned about the additional duties, especially after a rough year for the industry.

“We have spent decades laying down supply chains across the world. Our industry is global — 30% of all equipment made in the U.S. is destined for export. Canada is our largest market outside of the U.S.,” says Johan “Kip” Eideberg, senior vice president – government and industry relations, Association of Equipment Manufacturers (AEM). “If we want to create more jobs here in America, we need to sell more equipment and that means selling to customers outside of the U.S.”

As detailed in From the Factory to Your Fields: Where Farm Equipment Is Made , the ag equipment manufacturing industry is fully integrated across the three North American allies involved in the so-called “trade wars.”

“Anytime you disrupt those tightly connected supply chains — and tariffs would be a direct disruption — it’s going to have a serious impact on equipment manufacturers and on our farmers,” Eineberg says. “Given that Canada is our largest export market, we’re sending almost $10 billion worth of goods to Canada every year, there’s a lot at stake here.”

In 2018, Eineberg estimates, tariffs on steel, aluminum and farm inputs from China drove up the cost of making equipment in the U.S. by about 9 percentage points.

“Obviously, manufacturers will try to absorb as much of that as they can, but inevitably some of it will be passed down to the consumer, which in this case is our farmers and ranchers,” he adds.

AEM is also sounding the alarm on the compounding effect of tariffs, specifically due to the tight integration of manufacturing cycles on both sides of the border. There are often cases, Eineberg says, where components and raw materials are shuttled three to five times across the border between different factories in the manufacturing process. That means each time a piece of steel or other raw material being manufactured into a component for a tractor crosses the border, the tariffs multiply.

An example of the cross-border journey of one piece of agriculture equipment from raw material to delivery on the farm.

(AEM)

Impact on Rural America and Fertilizer
American Farm Bureau President Zippy Duvall expressed alarm about potential harm to farmers resulting from imposing stiff tariffs on the top three agricultural markets by value for the U.S.

“Farm Bureau members support the goals of security and ensuring fair trade with our North American neighbors and China, but, unfortunately, we know from experience that farmers and rural communities will bear the brunt of retaliation.” Duvall says.

Of note, more than 80% of the U.S. supply of potash , a key fertilizer product, comes from Canada.

“Tariffs that increase fertilizer prices threaten to deliver another blow to the finances of farm families already grappling with inflation and high supply costs,” Duvall adds. “The uncertainty hits just as operating loans are being secured and spring planting approaches, leaving farmers in a tough spot.”

(Farm Journal)

Read: Fertilizer Manufacturers and Retailers React to Trade Tariffs

Impact on Soybeans
During the 2018 trade war with China, U.S. agriculture experienced more than $27 billion in losses, with soybeans accounting for 71% of those losses, according to the American Soybean Association (ASA). Unlike in 2018, farmers are in a more tentative financial situation in 2025. Commodity prices are down nearly 50% from three years ago, while the costs for land and inputs, such as seed, pesticides and fertilizer, are high.

In an ASA statement, it says for years the organization’s farmer-members have consistently maintained their position that they do not support the use of tariffs, which threaten important markets and raise input costs for farmers, as a negotiation tactic.

“Farmers are frustrated. Tariffs are not something to take lightly and ‘have fun’ with. Not only do they hit our family businesses squarely in the wallet, but they rock a core tenet on which our trading relationships are built, and that is reliability. Being able to reliably supply a quality product to them consistently,” says Caleb Ragland, ASA president and soybean farmer from Magnolia, Ky.

Soybeans by far make up the largest volume of ag products exported to China. In 2024, U.S. exporters sent 27 million metric tons of soybeans to China valued at $12.76 billion, according to USDA. Mexico is the second-largest customer for whole soybeans, soybean meal and soybean oil. Canada is the fourth-largest customer for soybean meal.

“Soybean producers face huge, disproportionate impacts from trade flow disruptions, particularly to China,” Ragland says. “And we know foreign soybean producers in Brazil and other countries are expecting abundant crops this year and are primed to meet any demand stemming from a renewed U.S.-China trade war.”

Impact on Corn and Ethanol Demand
Market analysis shows tariffs won’t solve the U.S. trade deficit and instead will just shift business to other countries, says Neil Caskey, CEO, National Corn Growers Association (NCGA).

“We issued a study back in the fall that documented the implications of tariffs and specifically retaliation in a trade war — it’s not good for corn farmers, farmers in general,” he says. “We did that in conjunction with the American Soybean Association, and it concluded a trade war is really only good for Brazil, and we hope to avoid that.”

The top two destinations for corn and ethanol are Mexico and Canada. According to Krista Swanson, chief economist, NCGA, 40% of U.S. corn exports go to Mexico and more than 40% of U.S. ethanol exports are shipped to Canada.

“[Corn] is a commodity [those countries] consume way more than what they produce, so they’re going to have to get it from somewhere,” she says. “There’s definitely some concern about losing corn [exports], but how much is lost is left to be seen because it depends on what happens with shifting trade flows.”

Impact on Beef and Pork Sectors
U.S. meat export could be impacted by the tariff war as well, with China singling out pork and beef for a 10% counter tariff. Mexico, China and Canada accounted for 8.4 billion in U.S. red meat exports last year, according to the U.S. Meat Export Federation (USMEF).

USMEF is disappointed no agreements were reached to avoid or postpone the tariffs, but president and CEO Dan Halstrom says just because there are tariffs, doesn’t mean trade will stop.

“I do think the thing that we have definitely in our favor is that demand for our products globally is record breaking. I mean, it’s as good as I’ve ever seen it in 40-plus years,” he says. “I think that we have a very unique product. We got to keep that in mind because that’s a big leverage point.”

Halstrom says it could be a bumpy ride for a while, but it’s not something exporters can’t overcome.

Read: Industry Comments on Retaliatory Tariffs on U.S. Pork and Beef

Iowa Man Reveals Best Tenderloin from 99-County Tour

Fri, 14 Feb 2025 16:26:59 GMT

After a ‘whirlwind of a sandwich odyssey’ in Iowa, JayJay Goodvin, chief explorer of the Iowa Gallivant, revealed his favorite tenderloin from his 99-county tour.

Just over 10 months ago, Goodvin started a quest to eat a tenderloin in all 99 counties in Iowa. With more than 28 million views of his videos across his social media platforms, the response to his journey left him speechless.

After thoughtful analysis and some soul-searching, Goodvin announced the winner to a live WHO 13 News audience on Feb. 13. The winning tenderloin was served by The Landmark Bistro of Grundy Center, Iowa.

What set this tasty tenderloin apart from the other 98?

“It was a beautiful tenderloin – they really did a great job with the mustard,” Goodvin says. “It was bigger than your compact tenderloin, but it wasn’t huge. The breading was crunchy, but didn’t overpower the flavor of the pork, which was very important. They had great seasoning in that breading.”

Most importantly the staff did a great job, he points out. They were busy, but they got the food out expeditiously. Most importantly, it was served scorching hot.

“It doesn’t matter what style of pork tenderloin you like, it’s got to come out scorching hot,” Goodvin told Farm Journal’s PORK in an earlier interview . “Whether you like them thin, thick, breaded, battered, small or huge elephant ears, it must come out hot. After that, it’s all up to the consumer on what style is their favorite.”

He notes there is a wide spectrum of tenderloins available.

“There is more variety than people realize,” he says. “You can get them battered, broiled, breaded, even served with a wheelbarrow of gravy over mashed potatoes on it.”

Where is the Iowa Gallivant off to next? He says he is starting a project called “99 Specials.” He will be going throughout the entire state of Iowa trying a “special” in every county. He’s hopeful he’ll be able to find 99 different specials from ham balls to hot beef sandwiches and everything in between.

Follow his journey here.

Your Next Read: Mission Complete: Iowa Man Eats a Pork Tenderloin in All 99 Iowa Counties

Food Inflation, Threatened Tariffs: What Is The Effect On Super Bowl Snack Tables?

Mon, 03 Feb 2025 20:14:53 GMT

Whether it’s chicken wings (up 7%) or vegetables for the snack tray (broccoli is down 7%), Wells Fargo Agri-Food Institute Economist Dr. Michael Swanson says consumers shouldn’t expect every snack food category to increase their budget for a traditional Super Bowl party. And he doesn’t think President Trump’s latest trade talks with Mexico, Canada and China will have a direct, immediate effect at the grocery store by Sunday’s big game.

“It’s unlikely that changes in tariffs will impact prices headed into the Super Bowl, however, we’ll see how it plays out in the coming weeks. This is certainly the year for consumers to stay food fluent,” Swanson says.

For the past four years, he’s led the team at Wells Fargo to look at popular categories for game day watch parties and analyze the pricing trends. His research aims to help consumers stay “food fluent” to find alternatives, substitutions and bargains when they can.

“We started in 2021 when we saw the first spike in food inflation. And the past three years, everything has been up—it was a question of how much a category was up that year,” Swanson says. “But for 2025, some categories are up, and some are not. Some are way up; and some are way down.”

Swanson says it’s demand keeping prices elevated—not supply.

“Take chicken wings. Did the avian influenza knock out the chicken wings? The answer is, no, it didn’t–it was mainly the egg laying flocks. We have almost more chicken wings than we did last year, but prices are up 7%. Why? It’s consumer demand,” he says.

For dairy products, the Super Bowl is one of the top three demand events.

“Between the nachos, pizzas and sundry cheese-based snacks, the industry knows that and prepares well in advance making sure all the fans have what they need,” he says. “Dairy as a category was up 1.3% from a year ago, but it has been a relatively flat pricing environment for the last 18 months. Consumers and producers have found a good balance overall.

Specific to ongoing trade developments and tariffs discussions, Swanson says the dairy industry is staying keenly aware.

“Exports are a key element for balancing U.S. dairy production and demand. The industry is preparing to see what happens with key markets like Mexico and Canada in the near term,” he says.

He says the same could play out for avocados, which is notable given the tariff discussions on Mexico—our No. 1 source country for avocados.

“The question is, is the supply substitutable. With avocados, we’re seeing a push to grow more in Ecuador, Peru, and Colombia,” he says.

While longer-term supplies may be diversified, it takes years for trees to bear fruit. And for now, per the Wells Fargo Super Bowl Report, avocado prices are up over 11%.
Two other vegetables up year-over-year are red bell peppers (up 7.4%) and prepared carrots (up 3.4%)

So what categories went down in year-to-year pricing?

Notably, some vegetables are down including celery (down 8.4), broccoli (down 7.2%) and cauliflower (down 3.8%).

A more robust supply of potatoes has yielded a decline in potato chips prices, which are 5.1% lower. Also when it comes to overall pre-packaged foods, the container prices have come down, so increases in transport costs aren’t being passed along to the consumer as they have been in the past.

If you’re looking for a “bargain” Swanson points to store brand frozen pizzas.

“Some of those carbohydrate-based components are down through competition. Something like frozen pizzas, for example are down from a year ago. And especially you look at those store Brand pizzas are way down. They’re down about 8% versus just 2% for the national brand. So if you really want to save money, competition is your friend.”
As for protein, the biggest price decline has been in shrimp with a 4% lower price this year than last.

Retail beef prices remain elevated.

“It’s not that we have poor supply of beef. We’re doing some interesting dynamics right now, exporting a little bit less, importing, a little bit more, putting more pounds on those cows,” Swanson says. “We have a decent supply of beef, but the price is still up 3.5% to 4% as a category from a year ago. The consumers love it, and they’re going to pay for it.”

His advice overall in this food economic environment is to stay a smart shopper.

“We’re entering a competitive situation right now–we’re seeing things go up and things go down. If a product matters to you, get out the on the web, shop a couple of stores, because one of the things we do find is promotions are back in the game.”

What The Trump Administration's Mass Deportation Plans Could Mean for Agriculture

Mon, 23 Dec 2024 18:47:38 GMT

Farmers and food industry leaders are warning that President-elect Donad Trump’s plans to deport millions of immigrants could devastate agriculture — an industry in which immigrants make up a good chunk of the workforce.

Nearly half of all farmworkers are undocumented, and industries such as dairy and meatpacking plants are especially vulnerable to labor shortages.

“Admittedly, there are some people who slip through,” says Scott VanderWal, vice president of the American Farm Bureau Federation. “Perspective employers are required to take documentation that appears to be legal and valid. There are times when that’s not the case and then ICE [U.S. Immigration and Customs Enforcement] comes in and cleans house, the workers disappear and go wherever they take them and the employers are left without help.”

While the H-2A visa program has grown, it only covers seasonal work and cannot replace year-round jobs at meat processing plants and on dairy and pork farms.

“Our packing plants need labor. Many of our farms use temporary visa labor — educated, skilled individuals work on our sow farms,” says Lori Stevemer, president of the National Pork Producers Council. “We have been experiencing an increased number of denials over the past year, which really makes it a challenge to find workers. The H-2A visa doesn’t work well when we have animals that need care 24/7, year-round.”

Experts say mass deportations would disrupt food production, raise prices and jeopardize the stability of U.S. agriculture.

Deportation falls under the Department of Homeland Security. President-elect Trump has selected South Dakota Republican Gov. Kristi Noem to lead that agency.

“With Governor Noem at the helm, she’s going to bring common sense to that discussion and make sure we don’t close businesses, make sure we get everyone in line, get the workforce in line and then make sure we’re following our country’s rules,” says Hunter Roberts, secretary of South Dakota’s Department of Agriculture and Natural Resources.

Meanwhile, farm groups continue to urge for reforms to immigration policies or a guest worker program to secure a stable workforce.

“At the same time as controlling the border, we need to overhaul our labor system,” VanderWal says. “We need to make H-2A apply to your own workers or come up with a decent program that will help.”

We need some type of H-2A visa reform to allow those workers to stay year-round, Stevemer adds.

Even then immigration is likely to continue to be a political hot potato in 2025, and labor shortages will continue to top the list of challenges for agriculture.

Are U.S. Consumers Drifting Away from Turkey at Thanksgiving?

Thu, 07 Nov 2024 20:51:39 GMT

Whole turkeys may be losing their grip as the dominant center-of-plate choice for Thanksgiving dinner, according to the latest report from CoBank’s Knowledge Exchange . Although abundant turkey supplies and favorable prices leading into the holiday season indicate turkey will retain its position as the traditional protein of choice this Thanksgiving, consumer trends are making the future less certain.

“Growing demand for convenience, longer-term pressure on turkey supplies and increasing competition from beef and pork marketers may all impact the longevity of the holiday turkey,” CoBank says.

Most consumers only think about cooking a whole turkey once a year, points out Brian Earnest, animal protein economist with CoBank, saysin a release.

“Some of those consumers have moved away from preparing a whole turkey for Thanksgiving,” Earnest says. “The beef and pork sectors have seen the shift in consumer behavior and view it as an opportunity to capture a bigger share of Thanksgiving protein purchases.”

Holiday promotions often drive what shoppers choose to put in the cart. Retailers typically price turkeys as a loss leader in hopes that sales on the remainder of the consumer’s Thanksgiving shopping cart will include items that offset those losses, the release says. USDA’s feature activity index, however, indicates a notable decline in promotional turkey pricing around the holidays in recent years.

“As retailers began planning for Thanksgiving features last January, projections for turkey inventories were reported at their lowest point in four decades, signaling reduced availability in 2024,” CoBank reports. “However, inventories of whole turkeys in cold storage were up about 4% year-over-year when they peaked in September at 246 million pounds.”

Inventories are still down 100 million pounds from 2018 levels. This means the improved supply picture should allow consumers to find favorable prices for whole turkeys this Thanksgiving.

Sliding demand for whole turkeys over the long term means producers should evaluate the overall product mix more closely.

“The opportunity to grow turkey consumption may be elsewhere,” Earnest says. “Per Circana, ground turkey has shown tremendous strength this year, with retail volume sales increasing 5.5% to reach $1.9 billion in sales over the 52 weeks period ending Sept. 8. The upswing in demand for different types of turkey products reflects the changing nature of consumer preferences.”

Your Next Read: Ohio Pig Farmer Finds Strength Through Life’s Challenges

Farm Journal's PORK Editor Offers Insider Insights on Pork Industry Challenges

Thu, 03 Oct 2024 13:57:02 GMT

As we enter October — aka “Porktober” — the pork production industry faces a range of challenges, from a struggling market to biosecurity threats. For insights into that industry, Tyne Morgan and Clinton Griffiths welcome Jennifer Shike, editor of Farm Journal’s PORK, to the latest episode of their Unscripted podcast.

Shike says biosecurity remains a top priority for pork producers and that the U.S. has become a leader in developing stringent measures for preventing and containing disease. The dairy industry, which has been battling persistent avian flu since March of this year, has looked to pork for guidance.

“Pork producers are showing everyone else how it works,” Shike says. “It’s hard to do it perfectly all the time, but they’re leading the way.” She wonders how advancements in robotics and AI might help improve biosecurity in the near future.

In North Carolina, the third-largest pork production state, life is even more difficult right now due to the devastation caused by Hurricane Helene. “For these pig farmers, there are the normal stresses, and the stresses they face when these storms come,” Shike says. “They’re dealing with protecting their animals as well as their families.”

On a lighter note, Shike reveals that later this month she’ll move into the host’s chair for the debut of The Pork Podcast. An episode will be posted every week during October on the Farm Journal YouTube channel, as well as on audio platforms, and then shift to every other week.

“We’re really excited to start the podcast and to talk about pork in different ways,” she says. “We’re trying to tell the story behind the story. I want to give our readers and listeners a little bit more.”

While hosting a podcast is new territory for her, she’s an experienced journalist who has written award-winning stories for PORK. Asked to pick her favorite, she initially declines, saying, “I get attached to everybody I write about,” but then chooses “ By Her Own Hand: A Farm Girl’s Miraculous Journey from Death to Hope ” — a profile of a young woman battling depression and suicidal thoughts. She also points to a very recent article she wrote about how a group of veterinarians are helping save a small Iowa town.

The secret to being an effective interviewer? “Be a good listener,” she advises. And as host of The Pork Podcast, she plans to do just that.

Listen to the full episode of Unscripted.

Turporken is the Thanksgiving Trifecta

Fri, 27 Sep 2024 15:04:32 GMT

Turkey is o.k., but it’s a far cry from a delicious holiday ham in my book. That’s why I can’t help but be intrigued by turporken -- chicken stuffed inside a pork loin inside a turkey with cornbread dressing between the layers. Some are even wrapped in bacon and feature cornbread sausage stuffing.

Now, that’s the kind of turkey that catches my interest.

You can find this Cajun specialty online for just under $100, or you can scroll through several YouTube videos that will show you how to make your own.

“We sell tons of turporken -- they are very good,” says Ed Richard, owner of Cajun Ed’s Southern Scratch Kitchen in Tulsa, Okla. “They’ve become more and more popular because some people don’t like duck.”

But who doesn’t love pork? He couldn’t argue that pork helps make this dish pretty special.

How Do You Make Turporken?

Cajun Ed’s starts by deboning a turkey and laying it out on a table, Richard explains. Then, a layer of pork andouille sausage cornbread dressing is spread over the turkey. Next up is a layer of boneless pork loin, followed by another layer of their delicious dressing. The last step is to add a layer of chicken meat followed by one last layer of dressing. Then, the turporken is stitched back up to look like a turkey again.

The best part is turporken includes the turkey leg drumstick, but because it doesn’t have any other bones in it, it’s much easier to slice. Simply cut in half from head to tail, then cut into half slices on the side, he explains.

“Not only are they simple to cook, but turporken makes great drippings for gravy and slices and serves beautifully,” Richard points out.

The turporkens are seasoned and vacuum-packed. Cajun Ed’s ships turporken all over the U.S. and sells them out of their store in Tulsa.

Cajun Ed’s also makes a Turporken Roll, Richard adds. It’s made with the andouille cornbread dressing, pork and chicken, all rolled up in a butterfly turkey breast.

Move over turkey, we’re adding turporken to the list this year!

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China's Exports Surge Amid Weak Domestic Economy, Raising Global Concerns

Thu, 12 Sep 2024 15:30:14 GMT

China’s soybean imports reached a record high in August 2024, reflecting significant growth in the country’s demand for the oilseed, but meat imports declined.

China’s overall exports surged in the wake of a weakening domestic economy. However, the ag trade picture is mixed. While China is importing a record amount of soybeans, meat imports have seen a rapid decline.

In August, China’s exports surged by nearly 9%, reaching $309 billion, the highest since September 2022, while imports remained stagnant at 0.5%. The strong export growth provided a rare boost to China’s economy, which has been struggling with deflation and a housing slump. The trade surplus for the month was $91 billion.

Despite the positive export figures, the influx of cheaper Chinese goods has sparked concerns in the U.S., South America, and Europe, leading to tariffs on certain products like electric cars and steel. With exports to almost every market growing — particularly to the EU, India, and Brazil — questions remain about the sustainability of China’s growth strategy as global trade tensions rise. Analysts warn that China’s weak domestic demand, coupled with global economic uncertainty, poses risks to its overall economic recovery.

China’s strong export pace

(Bloomberg)

Taiwan’s exports reached a record $43.6 billion in August, driven by surging demand for semiconductor equipment fueled by the artificial intelligence boom. Exports to the U.S. rose 79% to a record $11.9 billion, surpassing shipments to China and highlighting a significant shift in Asian supply chains. Taiwan’s finance ministry expects exports to continue growing in the second half of the year, supported by the peak export season and ongoing AI-related demand.

China’s Soybean Imports Reach Record Levels

China’s soybean imports reached a record high in August 2024, reflecting significant growth in the country’s demand for the oilseed. China imported a record 12.14 million metric tons (MMT) of soybeans in August 2024. This represents a substantial increase of 29% compared to August 2023, when imports totaled 9.43 MMT.

Several factors contributed to this record-breaking import volume:

• Lower prices. Traders took advantage of lower soybean prices in the global market to stock up on supplies.
• Potential tariffs. Concerns about possible tariffs that could be implemented if former President Donald Trump wins the November election may have prompted increased imports.
• Customs clearance:.Ships that had been held up were cleared by customs, contributing to the higher import figures.

For the period of January to August 2024, China’s soybean imports reached 70.48 MMT, marking a 2.8% increase compared to the same period in the previous year.

USDA forecasts China’s soybean imports for the 2024-25 marketing year to reach 103 million metric tons. Increased soybean meal inclusion rates in animal feed, stable demand in the poultry sector, and growing demand in aquaculture are expected to support imports. But weaker demand in the swine sector due to declining production may partially offset the growth in other areas.

Chinese Meat Imports Decline

Chinese meat imports have declined significantly compared to previous years. Through the first eight months of 2024, China imported 4.40 million metric tons (MMT) of meat products, down 13.9% from the same period in 2023. In August 2024, China imported 565,000 MT of meat, which was 9.9% lower than August 2023. Beef imports have been particularly affected, with volumes down 27% year-over-year in July 2024.

Several factors are contributing to lower Chinese meat imports in 2024:

• Economic headwinds are impacting consumption of both pork and beef.
• China has ample domestic meat supplies after building up stocks in 2023.
• Pork production in China remains high, reducing import needs.
• Chinese consumers are seeking cheaper protein options due to economic slowdown.
• Import bans on some U.S. meat facilities have restricted supply.

Pork
• Pork imports may grow marginally to offset a forecasted 3% decline in domestic production.
• China’s pork output fell 0.4% year-over-year in Q1 2024, the first quarterly decline in nearly 4 years.

Beef
• Beef imports are expected to decline in 2024 due to high year-end inventory and flat demand.
• China’s share of global beef imports is forecast to be 5% below 2023 levels.

Poultry
• Poultry meat imports accounted for $282 million in July 2024, resulting in a negative trade balance.

Impact on global trade:
• The U.S. has seen a fall in meat exports as China scales back imports.
• Brazil has increased beef exports to China, up 10.2% in the first half of 2024.
• Australia has shifted more beef exports to the U.S. and Japan as Chinese demand weakens.

Bottom Line

While there have been some month-to-month fluctuations, overall Chinese meat imports remain well below 2023 levels as domestic production remains high and economic factors dampen demand. This has led to shifts in global meat trade flows, with exporters like the U.S., Brazil and Australia adjusting to changing Chinese import patterns.

Meat Industry Urges Harris to Stop Using Meat As a Scapegoat And Distraction For Root Cause of Inflation

Thu, 12 Sep 2024 15:29:51 GMT

Today in Raleigh, North Carolina, Vice President Kamala Harris is expected to propose several economic measures aimed at addressing key voter concerns such as housing and grocery costs. Her proposals include:

• Federal ban on price gouging: Harris plans to introduce a federal ban on price gouging in the food and grocery sectors, particularly targeting the meat processing industry, which she claims is highly consolidated and contributes to rising grocery prices. Harris has declined to detail what her administration would consider “excessive” price gouging and how they would go about targeting companies, appearing to leave much of those decisions to FTC discretion. Calling out companies for running up the price of some food products polls well with swing-state voters and is supported by progressive groups. Several factors have made grocery prices volatile since the pandemic, including supply chain disruptions and a big shift in consumer buying patterns.
• Price controls: The vice president also envisions new price controls on groceries, and expanding limits on out-of-pocket prescription drug prices to all Americans. Harris says she would push the government to negotiate additional drug savings faster, and cap the monthly cost of insulin at $35 for all Americans. Jason Furman, a Harvard economist who worked in the Obama administration, warned about potential market disruptions that such pricing policies could unleash. If prices don’t rise as demand grows, companies might be less inclined to increase supplies. “This not sensible policy and I think the biggest hope is that it ends up being a lot of rhetoric and no reality,” he told the New York Times.
• Housing initiatives: She will propose tax incentives to facilitate the creation of 3 million new housing units over four years, surpassing previous initiatives. This includes unspecified tax advantages for builders focusing on entry-level buyers and affordable rental properties, as well as a $40 billion fund to assist local governments in financing housing developments.
• Down payment assistance: Harris is set to propose providing up to $25,000 in down payment support for first-time homebuyers, a plan that her campaign suggests could benefit over 4 million buyers.
• Tax relief on tips: Harris will advocate for eliminating federal taxes on tips, a proposal also supported by former President Donald Trump.
• Tax credits: Harris’ plan would expand the child tax credit to $3,600 from $2,000 per dependent, with a $6,000 credit for newborns. She also proposes expanding the Earned Income Tax Credit for childless low-wage workers and increasing subsidies for those who purchase insurance on federal health exchanges.

These proposals are part of her broader economic agenda aimed at reducing costs for consumers and addressing inflationary pressures, which remain a significant concern for voters despite a generally strong economic performance.

Of note: Harris’ price-gouging initiatives are unlikely to pass in Congress due to insufficient support. Her plan mirrors stalled legislation from Democratic Sens. Elizabeth Warren (D-Mass.), Bob Casey (D-Pa.), and Tammy Baldwin (D-Wis.), which has faced strong opposition from Republicans.

Meat Industry Speaks Out

The meat industry has strongly rejected Harris’ pointing to meat prices at the center of food inflation.

“It’s time for this administration to stop using the meat and poultry industry as a scapegoat and a distraction for the root causes of inflation and the significant challenges facing our economy,” National Chicken Council Interim President Gary Kushner said in a statement.

The Meat Institute issued the following statement from Meat Institute President and CEO, Julie Anna Potts, in response to news reporting of a Harris Campaign proposal to place a federal ban on price gouging:

“Consumers have been impacted by high prices due to inflation on everything from services to rent to automobiles, not just at the grocery store. A federal ban on price gouging does not address the real causes of inflation.

“The Harris campaign rhetoric unfairly targets the meat and poultry industry and does not match the facts. Food prices continue to come down from the highs of the pandemic. Prices for meat are based on supply and demand. Avian Influenza, a shortage of beef cattle and high input prices like energy and labor are all factors that determine prices at the meat case.

“Prices that livestock producers receive for their animals are also heavily influenced by supply and demand. Prices for cattle producers especially are at record highs, surpassing the 2014-2015 previous record highs. Today, well into 2024, cattle prices remain at record levels because the US has the lowest cattle inventory since Harry Truman was President.

“Major meat companies have reported losses during the Biden-Harris Administration, with some closing facilities and laying off workers.”

— Donald Trump held a press conference yesterday where he labeled Harris’ plan as “communist” and warned efforts to control grocery prices would lead to “food shortages, rationing, hunger, dramatically more inflation.”

— Do food price controls work?
While food price controls can offer short-term benefits in specific situations, such as during acute supply disruptions, they are generally seen as economically unsound in the long term. They tend to create more problems than they solve by distorting market mechanisms and leading to shortages. Most economists recommend targeted income support and structural economic policies as more effective alternatives for addressing food price inflation.

— The Biden administration has previously raised concerns about potential price gouging in the food industry, particularly in the context of rising grocery prices. However, these charges have not been proven. Vice President Kamala Harris has been vocal about the issue, emphasizing the role of corporate price gouging in driving up grocery costs, particularly in the meat industry, which she claims has seen significant price increases. The administration has proposed measures to address these concerns, including advocating for a federal ban on corporate price gouging. This proposal aims to hold large corporations accountable for maintaining high prices on essential goods. Despite these claims, the economic community remains divided on the issue. Many economists argue that the primary drivers of recent price increases are supply chain disruptions, changes in consumer behavior, and increased demand due to government stimulus measures, rather than corporate practices. Some economists have criticized the administration’s focus on price gouging as a political maneuver rather than a substantive economic policy.

— Fed study: Corporate price gouging not a significant factor in U.S. inflation surge. Earlier this year, a study published by economists at the Federal Reserve Bank of San Francisco concluded that corporate price gouging has not been a significant factor in the recent surge of U.S. inflation. The study, led by researchers Sylvain Leduc, Huiyu Li, and Zheng Liu, found that while there were spikes in markups for specific sectors like motor vehicles and petroleum products, the overall markups for U.S. goods and services have remained relatively stable. This suggests that rising corporate profits and price increases were not the primary drivers of inflation during the post-pandemic recovery.

The study contradicts the narrative that corporate greed, often referred to as “greedflation,” is a major cause of inflation. Instead, it attributes the inflationary pressures to supply chain disruptions, a decrease in labor supply, and a surge in consumer demand during the recovery period. The easing of inflation is credited to improvements in supply chains, increased immigration, and reduced demand due to higher borrowing costs as the Federal Reserve raised interest rates.

— Several recent U.S. presidents have attempted to implement price controls, with varying degrees of success and consequences.

• Richard Nixon: Wage and Price Controls (1971-1973): President Richard Nixon is perhaps the most famous for implementing wage and price controls in the early 1970s. In August 1971, Nixon imposed a 90-day freeze on wages and prices to combat inflation, which was part of a broader economic strategy that included taking the U.S. off the gold standard. These controls were initially popular and appeared to be effective in curbing inflation temporarily. However, once the controls were lifted, inflation surged again, leading to economic distortions and shortages. The controls were largely seen as a failure in the long term, as they did not address the underlying causes of inflation and led to economic inefficiencies.

• Gerald Ford: President Gerald Ford did not implement new price controls during his administration. Instead, he focused on ending existing controls. In response to the economic issues of the mid-1970s, Ford proposed ending price controls on domestic oil as part of his broader energy policy. This was part of a compromise with Congress, which allowed for a gradual phasing out of these controls over a forty-month period. Ford believed that removing price controls would stimulate domestic oil production and align with his free-market philosophy. However, this decision was contentious, with Democrats worried about potential long-term price increases and conservative Republicans dissatisfied with the compromise. Ultimately, Ford’s administration focused more on tax and spending policies, such as the “Whip Inflation Now” (WIN) campaign, which aimed to combat inflation through voluntary measures rather than mandatory controls.

• Jimmy Carter: President Jimmy Carter, facing high inflation, introduced a program of voluntary wage and price controls in 1978. This approach was part of a broader anti-inflation strategy that included government restraint and efforts to reduce the federal deficit. The voluntary nature of the controls, however, led to skepticism about their effectiveness. Critics argued that voluntary controls were insufficient to curb inflation, which continued to rise during Carter’s presidency. In addition to voluntary controls, Carter also dealt with energy price controls. In response to the energy crisis and rising oil prices, he gradually deregulated oil prices starting in 1979, while also proposing a windfall profits tax to address public concerns about oil company profits. Despite these efforts, inflation remained a significant issue throughout Carter’s term, contributing to economic instability and public dissatisfaction.

Cargill Internal Memo Describes Structural Overhaul to Streamline Company

Fri, 09 Aug 2024 13:51:27 GMT

Global trading house Cargill will undergo structural changes after missing internal earnings goals, with plans to streamline operations into three units instead of five, according to an internal company document seen by Reuters and two company sources.

Agricultural merchants like privately held Cargill are facing challenges as prices of the commodity crops they trade approach four-year lows and crop processing margins have fallen.

“Our recent performance and the market trends unfolding in front of us have proven a clear and pressing case for change,” the memo sent to staff by Cargill CEO Brian Sikes on Wednesday read.

Beginning Sept. 1, Cargill will transform from five enterprises into three: Food, Ag & Trading and a Specialised Portfolio, the memo said.

A Cargill spokesperson said in a statement to Reuters the company has laid out a clear plan to evolve and strengthen its portfolio. The spokesperson gave no specifics.

Cargill’s competitors Archer-Daniels-Midland and Bunge Global recently missed Wall Street estimates for second-quarter earnings. Cargill does not publicly release quarterly earnings statements.

The memo said less than a third of Cargill’s businesses met their earnings goal in fiscal year 2024.

“We will reduce our costs and optimize our capital investments,” the memo said, promising to “streamline and simplify the organization.”

Jon Nash, currently head of Cargill’s protein and salt enterprise, will lead the new Food enterprise while Roger Watchorn, who is leading the agricultural supply chain, will become the head of Ag & Trading, the document showed.

David Webster will head the new Specialized Portfolio.

The new Food enterprise will combine Food & Bio and Protein & Salt teams, while Cargill Risk Management and Metals will be moving into the new Ag & Trading enterprise.

“At our core, we will always been a food and ag company. As such, these two enterprises are highly interconnected and will be supported by an independent operating system that builds our deep expertise, connections across the supply chain, and unique position at the heart of the global food system,” the memo read.

Specialised Portfolio will largely focus on Animal Nutrition & Health.

The U.S.-headquartered trading house has recently seen movement of senior executives.

Paul Ruston, Cargill’s metals trading lead, will leave the firm at the end of August and another Cargill veteran, Ross Hamou-Jennings, will retire at the end of this year as Asia-Pacific chair and enterprise leader for financial services and metals (FSM).

Julian Chase will also retire by late December from his role as head of Cargill’s Business Operations and Supply Chain, according to the memo.

(Reporting by Amy Lv and Naveen Thukral; Editing by Caroline Stauffer and David Gregorio)

Florida Becomes First State to Ban the Sale of Lab-Grown Meat

Thu, 26 Sep 2024 16:26:14 GMT

The first bill banning lab-grown meat was signed into law by Gov. Ron DeSantis of Florida on May 1. According to SB 1084, the bill prohibits the manufacture for sale, sale, holding or offering for sale, or distribution of cultivated meat in the state.

In a press conference in Hardee County, which is one of the top five cattle-producing counties in the state, the Governor spoke about the importance of supporting rural economies and agriculture.

“We’re fighting back against an ideology that ultimately wants to eliminate meat production in the U.S. and around the globe,” DeSantis said. “In the state of Florida we’ve put down the marker very clearly; we stand with agriculture. We stand with the cattle ranchers. We stand with our farmers because we understand it’s important for the backbone of the state. It’s important for our culture. It’s important for our heritage so the bill that I’m going to sign today is going to say basically take your fake, lab-grown meat elsewhere. We’re not doing that in the state of Florida.”

Joining the Governor during the conference were Wilton Simpson, commissioner of agriculture; Dale Carlton, president-elect of the Florida Cattlemen’s Association; Pat Durden, president of the Florida Cattlemen’s Association; and Sen. Jay Collins who worked on the bill.

In his remarks, Simpson said that food security is national security.

“It doesn’t always rise to the height of national security, but think about if there were no groceries just for one week in the grocery store, you would have total chaos in this country, and if that’s not national security, I don’t know what it is,” he said. “We get up every day thinking how can we have the most safe, affordable, abundant food anywhere in the world, and Florida is going to do its share of growing that product. We work hard every day to give our farmers the tools they need to accomplish these things.”

Both cattlemen expressed appreciation for the Governor and the legislature for protecting Florida’s cattle industry by signing this bill.

There has been an ongoing debate across the country in regard to cultivated meat products. Currently, lab-grown meat is only approved to be sold in the U.S. and Singapore. Italy was the first country in the EU to ban lab-grown meat, a decision made in February 2024.

Oklahoma Tornadoes Destroy Landscape, But Not Community Spirit

Wed, 01 May 2024 15:15:49 GMT

Not much was left in the communities of Sulphur and Holdenville, Okla., after killer tornados struck the towns located southeast of Oklahoma City on April 28. In Holdenville, two people died in the twister, including an infant, The Weather Channel reports . One victim was found in the hard-hit town of Sulphur. One death was confirmed in Marietta. The tornado, determined to be at least an EF3, caused widespread damage to homes and businesses. Oklahoma Pork Council immediately stepped up to help the state through an unimaginably challenging time by providing free pork meals.

At Robinson Family Farms in Holdenville, the storms caused structural damage to several barns. This disruption has affected not only the physical infrastructure but also the daily operations and well-being of the animals housed there, explains Kylee Deniz, executive director of the Oklahoma Pork Council.

“The extent of the damage underscores the challenges faced by our producers in the wake of such natural disasters,” she says.

^{Devastating scenes like this dot the Oklahoma landscape this week. Photo by Oklahoma Pork Council.}

On Sunday, Joe Locke, Oklahoma Pork Council president-elect, had the Oklahoma Pork Council smoker rolling by noon to serve food in his hometown of Marietta, Okla. He continued to cook pork until dinner on Monday, providing much-needed meals to the community that is still grappling with power outages. This act of service underscores Oklahoma Pork Council’s commitment not just as an organization but as individuals deeply rooted in and dedicated to the well-being of their fellow Oklahomans, he explains.

“It’s crucial for the pork industry to embody the role of good neighbors due to our significant presence in Oklahoma’s agricultural landscape, where pork ranks as the second largest enterprise. More importantly, we are integral members of the communities surrounding our farms. Our farmers strive to exceed the expectations of merely being good neighbors; they are vital contributors to the fabric of rural Oklahoma communities,” Locke says. “We are more than pig farmers — we are proud Oklahomans, deeply committed to the welfare of our animals, our people, our communities and our land.”

^{Pork producers hand out meals to storm victims in Sulphur. Photo by Oklahoma Pork Council.}

On Monday, Oklahoma Pork Council showed up with food truck partner, Newman’s Firehouse BBQ, in Holdenville to hand out 1,600 free pork meals.

“Within 50 miles of the Holdenville community, there are 80,000 sows within the Tyson Foods system. The majority of these sows are cared for by local farmers who contract with Tyson Foods,” Deniz says. “Behind our large pig footprint in western Oklahoma, around Holdenville would be the second most prevalence of pigs in the state of Oklahoma.”

^{Oklahoma Pork Council collaborated with Newman’s Firehouse BBQ to serve free pork meals in Holdenville. Photo by Oklahoma Pork Council.}

On Tuesday, they served 800 free pork meals in partnership with Operation BBQ Relief and Newman’s Firehouse BBQ at the WalMart in Sulphur, Okla.

Ben E. Keith and the Community Food Bank of Eastern Oklahoma, along with Operation BBQ, arranged for an additional fresh pork product delivery to Sulphur. The Community Food Bank of Eastern Oklahoma’s CEO, Jeff Marlow, arranged for a refrigerated truck loaded with vegetables to be driven to Sulphur and staying on site at the Walmart in Sulphur through the week. Ben E. Keith’s Emily Melton arranged for a special delivery of pork purchased by Oklahoma pig farmers via Oklahoma Pork to fill the reefer truck. As well, Oklahoma Pork purchased 10 cases of pork loins and 10 cases of pork butts, meaning thousands of more meals for Sulphur residents to be prepared by Operation BBQ tonight for dinner and through the balance of this week.

^{Oklahoma Pork Council Executive Director Kylee Deniz hands out meals to volunteers in Sulphur. Photo by Oklahoma Pork Council.}

“The Oklahoma Pork Board and staff recognize the urgent needs of communities affected by the recent storms and are actively fulfilling them. Sulphur and Holdenville, dense pork-producing regions of Oklahoma, have received significant support from local communities, which is vital for our producers’ daily operations. In response to the crisis, our board members and staff were compelled to band together to assist these areas,” Deniz says. “By doing so, Oklahoma Pork and its partners are not only addressing immediate needs but also reinforcing the bonds of the community. This effort exemplifies the spirit of ‘One Oklahoma,’ characterized by unity and collective resilience.”

^{Community members grabbing a sandwich and drink in Holdenville. Photo by Oklahoma Pork Council.}

Locke says Oklahoma Pork Council’s commitment to Oklahoma informs and inspires every aspect of their organization’s operations.

“For our farmers, being good neighbors is fundamentally about caring for our friends and family, which naturally includes our neighbors. This approach fosters a strong community spirit and ensures that our practices reflect the values we cherish as Oklahomans,” he says.

Read More:

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October Consumer Food Insights Report Highlights Thanksgiving Meal Plans

Wed, 08 Nov 2023 21:50:49 GMT

Nearly eight in 10 Americans will celebrate the upcoming Thanksgiving holiday with a special meal, according to the October 2023 Consumer Food Insights Report.

The survey-based report out of Purdue University’s Center for Food Demand Analysis and Sustainability assesses food spending, consumer satisfaction and values, support of agricultural and food policies, and trust in information sources. Purdue experts conducted and evaluated the survey, which included 1,200 consumers across the U.S.

“We found that 79% of consumers plan on celebrating the holiday with a Thanksgiving meal while 13% do not and 9% are unsure,” said the report’s lead author, Joseph Balagtas, professor of agricultural economics at Purdue and director of CFDAS. Of those celebrating with a meal, 37% plan to host, 43% plan to attend and 5% plan to eat out. The remaining 14% are unsure of their Thanksgiving meal plans.

In October the center broke down the data by the four major U.S. Census regions: Northeast, Midwest, South and West. Regionally, there were few differences in consumer expectations for the upcoming holiday.

“Those hosting expect higher turkey prices relative to last year and plan to budget more for this year’s meal,” Balagtas said. “In fact, retail prices for whole turkeys are down 10% to 15% from last year’s record high prices, as turkey production has recovered from the avian influenza outbreak. But our survey suggests food price inflation is still top of mind for consumers.

“Interestingly, we see a disconnect between the responses of hosts and attendees when asking about sharing the burden of the meal,” Balagtas said. “Fewer hosts are willing to ask guests to bring part of the meal or share the meal expenses than the number of attendees who are willing to bring part of the meal or help with meal expenses.”

This is unsurprising, given previous psychological research into the difference between the willingness to ask for help and the willingness of others to help, he noted.

The survey also revealed regional differences in the frequency that certain foods would be on the table this Thanksgiving, said Elijah Bryant, a survey research analyst at the center and co-author of the report.

“While Thanksgiving staples like turkey, green beans, gravy and stuffing will be common meal components in all regions, items such as cornbread, ham, and macaroni and cheese are more likely to be a part of meals in the South compared to the other three regions,” Bryant said.

Food spending varies by region, likely because of differences in the cost of living. Average weekly spending is highest in the Northeast region ($201) and lowest in the Midwest ($177). Notably, average weekly spending between January and October 2023 rose more than $10 in the Midwest, South and Northeast regions compared to 2022.

“The higher food spending is likely a result of rising food prices forcing consumers to budget more to purchase their typical basket of grocery items. Households that aren’t spending more this year are likely buying less or substituting in more affordable food items to keep costs down,” Bryant said.

The survey found that 13.3% of households were food insecure in October, the lowest reading recorded through the first 10 months of 2023.

“It’s a good thing that the food insecurity rate is down from the higher rates we saw in the spring and summer. But as many of us get ready to celebrate Thanksgiving, this is a reminder that approximately one in eight Americans lack consistent access to adequate food,” Balagtas said.

Food insecurity rates vary by region. The largest difference so far in 2023 occurs between the West (10%) and South (18%) regions. The prevalence of food insecurity is highest in the South, followed by the Midwest, Northeast and West. These findings are consistent with the U.S. Department of Agriculture’s Economic Research Service’s food insecurity statistics.
Diet well-being appears to correlate with food insecurity. Consumers living in more food-secure regions tend to rank their diets higher on the diet well-being index.

Slightly more consumers in the West and Northeast, which are the regions with the lowest prevalence of food insecurity, are categorized as “thriving” on the diet well-being index compared to the South and Midwest.

“However, most consumers, regardless of region, are ‘rather happy’ or ‘very happy’ with their diets, showing the ability of the U.S. food system to satisfy the diets of consumers from all regions of the U.S.,” Bryant said.

The Center for Food Demand Analysis and Sustainability is part of Purdue’s Next Moves in agriculture and food systems and uses innovative data analysis shared through user-friendly platforms to improve the food system. In addition to the Consumer Food Insights Report, the center offers a portfolio of online dashboards.

Tyson Foods to Deploy Driverless Trucks in Arkansas

Thu, 07 Sep 2023 13:26:47 GMT

Tyson Foods, Inc., is teaming up with Gatik AI, Inc., in a multi-year collaboration to deploy autonomous, “self-driving” refrigerated box trucks to bolster Tyson routes in Northwest Arkansas. Operating 18 hours a day, trucks will deliver Tyson, Jimmy Dean and BallPark products, among others, to the company’s distribution and storage facilities in the Rogers and Springdale, Ark., areas.

“The deployment will introduce Gatik trucks equipped with commercial-grade autonomous technology to the Tyson supply chain, operating on predetermined short-haul, repeated routes to support fast and efficient product flow from plant to storage facilities,” Tyson said in a release . “In a nationwide truck driver shortage, these autonomous trucks are an innovative and safe way to add resources that will allow the company to elevate drivers to other transportation positions in the Tyson business, while ensuring continuous supply chain reliability.”

Beginning this week, the collaboration includes multiple trucks with the potential for expansion at other Tyson locations in the future. A safety driver will initially be present in the cab to monitor the autonomous system and take command of operating the truck if required.

“The trucks are equipped with a 26-foot, temperature-controlled box purpose-built to transport refrigerated and frozen goods quickly and safely and multiple sensor modalities that are custom-designed for fail-safe short-haul B2B operations,” Tyson said.

The partnership is expected to provide the company with increased asset utilization within its short-haul logistics network, assist with inventory objectives, all while supporting a transition to a more responsive, high-frequency approach to goods movement. Additionally, autonomous trucks operate with increased efficiency and sustainability, leading to reduced emissions and enhanced fuel economy.

“At Tyson Foods, we are innovating and using automation throughout our business, including in transportation,” said Patrick Simmons, vice president of transportation for Tyson Foods. “This partnership allows us to strategically place our drivers where they are needed most while still reliably and safely transporting protein from the plant to distribution centers.”

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Three Florida Men Sentenced in $9-Million Frozen Meat Crime Ring

Wed, 23 Aug 2023 14:35:15 GMT

Arrested for approximately 45 thefts totaling over $9 million in loss, three Florida men have been sentenced for stealing semi-loads of frozen beef and pork from packing plants across six Midwest states.

Starting in June 2021, the criminal enterprise, based in Miami, Fla., targeted meat packing plants in Nebraska, Iowa, Minnesota, South Dakota, North Dakota and Wisconsin.

Two of nearly 45 theft events include $100,000 in pork products stolen from the JBS plant in Ottumwa, Iowa , and three semi-trailers loaded with beef stolen from the JBS USA plant in Grand Island, Neb.

Investigators at the Lancaster County Nebraska Sheriff’s Office, along with Homeland Security Investigation (HIS) Omaha, utilized cell phone records and GPS tracking devices to identify and arrest three suspects involved in the criminal enterprise on Oct. 20, 2022.

Yoslany Leyva Del Sol, 39; Ledier Machin Andino, 38; and Delvis L. Fuentes, 40, were charged with transportation of stolen goods and money laundering in Florida’s federal court.

After pleading guilty to possession of stolen goods, in the U.S. District Court of the Southern District of Florida, the three men were sentenced to two years in federal prison, followed by three years of supervised release. The men were also ordered to pay, in total, more than $206,000 in restitution.