How do Leaders Lead in Such Uncertainty?

I am struggling. This national divisiveness and cloud of uncertainty are stressing me out. I wear a Fitbit and notice an appreciable change in my heart rate when I read the paper, watch the news or even check out what friends are posting on social media.

I've noticed that I've begun to seek refuge in my business. I am not sure if that is a fight-or-flight response or just an instinctive way in which I am taking care of myself. Regardless, I've retreated. I am both comforted and excited by my work. But, I am also feeling guilty. Shouldn't I be a participant in this national debate? Shouldn't I be involved? I've always been someone who can carry my own opinion while making room for the opinion of others. Yet right now, it just stresses me out.

I began to wonder if this current state is affecting me in such a visceral way, how is affecting others? Specifically, how are leaders leading their organizations through this disruptive period? I decided to ask, and below are some of the responses that I received.

How has this period of uncertainty challenged or changed the way you lead your organization?

"Uncertainty to me are things that


to be out of your control. However, one can navigate through and manage ambiguity. Ambiguity and uncertainty are very different concepts, and sometimes people confuse the two.

We are all human." -- Erin Sexson, senior vice president of global sustainability, Innovation Center for U.S. Dairy

"In periods of uncertainty, it is really important to be empathetic and available as a leader to your team and people, a source of stability they can count on when things in the outside world are swirling.

That human touch, plus reminding our people of Annie's mission and values as our North Star have been valuable and empowering to our team while navigating through periods of significant uncertainty and change." -- John Foraker, president, Annie's Inc

"Three words summarize how to lead during this period of uncertainty; re-examine, reaffirm, and refocus. Re-examine the facts by studying all sources of information. Reaffirm your position and clarify your purpose. Refocus your time and energy on things within your control.

In my opinion, great leaders do not 'change the way they lead' based on outside circumstances. The leader needs to be the source of positive energy and the beacon signaling proper direction to the organization. Be engaged, be authentic, be passionate, be confident, be purposeful, be a leader!" -- Ron Dunford, president of Schreiber Foods

"Staying true to our values and mission as a company helps us navigate through periods of uncertainty and change." -- Jenny Eu, founder of Three Trees Nut Milk

"The lack of trust is (IMHO) the core driver of the uncertainty we are all feeling. Our challenge as leaders is to build trust with our employees, our customers and to make an impact on the broader business community across the globe." -- Randy Wootton, CEO, Rocket Fuel

"My approach to leadership hasn't changed -- I've always strived to lead with the values that have guided KIND since 2004, including respect for one another, kindness, empathy and humility. I think it's important to lead by example, listening to those whose opinions are different from mine and seeking to understand them, and I encourage our team to do the same." -- Daniel Lubetzky, founder and CEO, KIND Healthy Snacks

"Uncertainty comes in many forms so, in my mind, today's uncertainties are no less or more than the uncertainty we faced over the last decade or so. So, I wouldn't change the way I'm leading the organization today, as I feel that our organization is already prepared to manage uncertainty in an effective manner." -- Frank Otis, president and CEO of Crystal Creamery

I found it cathartic just to ask this question and to find that people are dealing with it differently. There's a lot a wisdom in the words above. I think the opportunity is for us all to decide how we can best lead. I personally, found Dunford's admonition to "Be engaged, be authentic, be passionate, be confident, be a leader!" to be a powerful and hopeful reminder. My wish is that you found these words to be as timely and helpful as I found them to be and that you continue to find the strength to lead during these uncertain times

Elliot Begoun is the Principal of The Intertwine Group. He serves as a consultant and thinking partner helping emerging food and beverage brands gain the distribution and win the share of stomach they need to grow. His articles appear in publications such as SmartBrief, and Business2Community.


Latest News

Senators Reintroduce the Next Generation Fuels Act

Emily Skor, Growth Energy CEO, says the fuel industry has only “scratched the surface” of ethanol potential. She feels this act will help unleash ethanol’s capabilities.

Farming The Northern Plains: Wheat Is A Winner, Corn Is A Headache

“The planting priorities are number one,” says Dr. Lee Briese of Central Ag Consulting. Jamestown, ND

The Equity and WebAir Launch Drone Spray Company

Green Creek Drone Company will be led by Tony Weber as general manager and will also be working closely with The Equity’s Agronomy Department providing custom application of fungicides in select areas in 2023.

Helena’s Two New Brands With A Sustainability Focus

The company says these new products balance crop production needs with environmental stewardship to increase yields responsibly and efficiently.

How Important is U.S. Ag and Food to the Economy?

In celebration of National Ag Day and National Ag Week, the 2023 Feeding the Economy report shows just how vital the industry is to U.S. families, communities and the world.

Ferrie: Ready, Set, Whoops! A Fast Start To Fieldwork Could Cost You Big In Corn At V5

Caution can help you avoid creating compaction or density layers. Plus, if you're applying anhydrous now, allowing 14 days between the application and planting can prevent dead or damaged plants and costly yield dings.