Corteva Trims Seed Brands
Corteva Agriscience, formerly Dow and DuPont companies, will go to market through five regional companies, down from 10 before the merger. The five retiring companies will be combined into the five remaining brands.
Last standing U.S. brands include: Dairyland Seed, Hoegemeyer, NuTech, Seed Consultants and Terral. This means Brodbeck, Curry, Doeblers, Pfister and Prairie Brand are being consolidated.
“We have some outstanding brands with long histories, good people and loyal customers and we intend to honor those legacies,” says Brian Barker, multi-channel seed brand leader. “Realigning our multi-brand approach was necessary to better focus our product and service offerings to customers.”
Pioneer will still be the company’s “flagship” seed brand. The retail network will be served by Mycogen and Terral in corn and soybeans, and Phytogen and Alforex for cotton and alfalfa seed.
“Corteva Agriscience, Agriculture Division of DowDuPont, is implementing a bold plan to focus and rebalance our seed brand portfolio in the U.S.,” says Judd O’Connor, vice president, North America. “This strategy will allow us to better serve our customers – both farmers and retail dealers and distributors – with differentiated, broader and stronger product portfolios.”
The company says most employees and dealers with the consolidated brands will be offered positions or dealerships under the new structure. “Popular” products from retiring brands will be made available through the remaining regional brands.
Corteva continues to license and distribute technology and genetics to independent seed companies and says current U.S. agreements will stay in place. In addition, DuPont Pioneer and Dow AgroSciences stated it will honor program, product and service obligations for existing seed orders.