Think About This: Emerging Tech Becomes Embedded In Our Everyday

In the past century, everyone has been able to answer the question, “What was your first car?” That one question resonates and draws up nostalgia. And in the past 20 years, a new spin on a universal question and answer is “What was your first cell phone?”

The automobile transformed how we get from point A to point B. And today, communication tools and technology are changing our lives and all businesses—including ag retail.

Emerging technology has rapidly become embedded in our everyday. Smartphones are just a prime example as they’ve displaced our alarm clocks, cameras and more.

Your adoption of these tech tools can serve as a catalyst for evaluating what’s possible and most productive in the short- and long-term. This includes ways to make your internal business more efficient and improve how you reach and interact with customers.

There are always new ways to solve old problems. And these solutions come in forms of handheld devices, apps and voice-activated tools.

Using technology does not cancel out the value of our staff’s expertise, personal contact and the trust and relationships that are built with one-on-one contact and that are particularly important in ag retail. And no technology tool should be exempt from our business principles and core values.

Although we may try lots of new, shiny technologies, not all of us are big enough geeks to be the earliest adopters. I’m not. But we must balance being engaged learners while not being too cynical or slow to adopt.

There’s one tool I’d encourage you to sign up for today. Did you know that AgPro can directly deliver top headlines to you via text? Once a week, you receive three top stories. Just text PRO to 31313.  


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