Don Funk re-launches Midwest Seed Genetics

Midwest Seed Genetics relaunches under the leadership of industry veteran Don Funk.

"Over the last several years, we've been closely watching the seed industry, spending a great deal of time listening to both farmers and seed industry professionals," says Funk. "While there is great excitement for what the future holds, there is also frustration and dissatisfaction. The people of agriculture are being left behind. We will put them first again."

Funk was the founder of Channel Bio Corp. In 2001, Funk purchased Midwest and turned it into a regional powerhouse. He is re-acquiring the brand for the purpose of providing farmers meaningful choice in the dynamic future that awaits agriculture.

In preparation for the launch, Funk is assembling a core team to drive Midwest into the future. The team will build Midwest across the Corn Belt for the next growing season. 

Funk says, "While the seed industry turns inward, focused mainly on itself, we will practice a philosophy we call Outward Focus, providing product choice and an experience based on what our customers tell us they want, rather than on what we decide is good for them." 

"Some may say this is largely going back to what worked best in the past.  We would absolutely agree with them. We know from experience, if we help farmers succeed they will take us with them. The next generation of farmers is rightfully looking for the best - the best product, the best service, the best experience. We won't provide anything less."