Coors Light Excited to Raise a Glass in a #ToastToFarmers

Coors Light Excited to Raise a Glass in a #ToastToFarmers

Beer drinkers around the country will be toasting farmers on Feb. 15 as a thank you to their hard work and dedication. Coors Light is hosting the #ToastToFarmers as a response to Bud Light’s “corn syrup” advertisements that brewed a #corntroversy in agriculture.

For the #ToastToFarmers, Coors Light is asking beer drinkers to go to social media to thank farmers. MillerCoors is also having distributors visit bars to buy a round of Coors Light to help with the festivities. In an interview with AgriTalk, Ryan Reis, vice president for Coors family of brands, shares that he is excited to be toasting farmers.

“It is not many days in your career, in your life, you get to say thank you to some people that really deserve it, like this,” Reis says.

To further thank farmers, Coors Light is going to events like the National Farm Machinery Show in Louisville, Ky. and buying beer for farmers locally to celebrate.

Reis says that some of the distributors he works with in the Midwest went out to morning coffee to hand out six or 12 packs of beer for farmers to enjoy at the end of their workday.

“We’ve been a proud partner of farmers and the quality ingredients that we put in our beer for a long, long time,” Reis says.

For generations farmers have produced ingredients like barley, corn and hops that have helped Coors brew beer for the masses. Unfortunately, the Bud Light Super Bowl commercials appeared to shine a negative light on MillerCoors use of corn syrup in its Miller Lite and Coors Light beers.

“It knocked us off guard a little bit when someone else took a swipe at those quality ingredients. We thought you know, who doesn’t deserve to be dragged into this is the American farmer,” Reis says.

Reis goes onto add that Coors Light and MillerCoors will standup for America’s farmers and that the company is proud of the ingredients it uses.

For more on Reis’ thoughts about the #ToastToFarmers campaign listen to the AgriTalk interview below and check out some of the social media posts that have been shared thus far:

 

Latest News

Where Did All the Corn Acres and Principal Crop Acres Go? The Two Biggest Questions from USDA's Big Prospective Plantings Report
Where Did All the Corn Acres and Principal Crop Acres Go? The Two Biggest Questions from USDA's Big Prospective Plantings Report

USDA says farmers intend to plant 90 million acres of corn this year, which is lower than the trade expected prior to USDA's big Prospective Plantings report.

Vestaron and Simplot Announce Distribution Agreement
Vestaron and Simplot Announce Distribution Agreement

The distribution agreement focuses on Vestaron’s Spear Lep insecticide, which is a peptide-based control method meant to provide growers with a more environmentally friendly alternative to traditional chemicals.

The Scoop Podcast: How To Gear Up For Carbon And Sustainability Programs
The Scoop Podcast: How To Gear Up For Carbon And Sustainability Programs

Tim Hushon, sustainability and technology director at The Mill, details how sustainability factors into their ag retail business and how to partner with farmers on the technology adoption required.

Two Crop Protection Partners Divest Postharvest Solutions Company
Two Crop Protection Partners Divest Postharvest Solutions Company

Sumitomo Chemical and Valent BioSciences have announced Pace International will become part of AgroFresh Solutions.

The Untold Farmer Stories Of Ukraine: Q&A With Howard Buffett
The Untold Farmer Stories Of Ukraine: Q&A With Howard Buffett

Farmer and philanthropist Howard Buffett held a fireside chat during the 2024 Top Producer Summit to share his experiences visiting the front line of Ukraine over the past two years.

Get the Facts Straight on Highly Pathogenic Avian Influenza
Get the Facts Straight on Highly Pathogenic Avian Influenza

Now that the mystery illness impacting some dairy herds has been revealed as the same strain of Highly Pathogenic Avian Influenza that has been impacting the U.S. poultry flock, pork producers are asking questions.